Marketing

As a creative freelancer and modern entrepreneur, you're often the one wearing all the hats: accountant, social media coordinator, customer service representative, CEO, administrative assistant, and—yep, you guessed it—marketing manager. Here's how to manage all that marketing.

MARKETING MADE EASY, PLEASE

Must-Read Books For Entrepreneurs And Aspiring Writers

Lifestyle, Marketing

A master list of all the books that deserve to be at the top of your TBR pile, curated specifically for entrepreneurs, freelancers, and aspiring writers.

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Marketing

Writing An Email Welcome Sequence: What It Is And Why You Need One

No good email list is complete without a solid welcome sequence. Learn what it is, why you need one, and how to write yours without sounding cheesy.

Copywriting, How-To, Marketing

How To Grow Your Email List With A Lead Magnet

You’ve probably been told that you need to ‘grow your email list’ a million times. But does anyone ever tell you how to do it?! Read this post to learn more about the HOW: creating a successful lead magnet.

Business, How-To, Marketing

How To Create A Content Strategy For Social Media, Email, and Blog

Creating a content strategy simply can’t be done without clarity about your ideal client, your core offerings, or your goals. Read this post for the 20 questions to ask yourself before creating a social media strategy!

Copywriting, Marketing

Marketing Newsletters You Need To Subscribe To ASAP

Are you a marketer looking for inspiration or advice delivered straight to your inbox? Read this post for newsletters for marketers that are actually worth reading.

Advice, Copywriting, Marketing

6 Things You Need Before Launching Your Online Course

If your morning coffee is starting to taste like launching an online course, this post is for you. Learn the 5 things you absolutely must have before you launch.

Copywriting, How-To, Marketing

How To Create Content For Your Ideal Client

If you need help defining your ideal client and speaking directly to them, this post is for you. Consider this the necessary ‘part two’ to my post about favoring your audience over an algorithm, complete with my best tips for creating content juuust for them.

Advice, Copywriting, Marketing, SEO

Why You Need To Create Content For Your Audience, Not For An Algorithm

Algorithms won’t be as good to you as your ideal clients will—and here’s why you need to care more about your audience than an algorithm.

Copywriting, Marketing, SEO

The Anatomy Of The Perfect Headline

Your headline is the most important part of your blog post. How else are you going to entice people to read it? Learn what makes the perfect headline in this post!

Marketing, SEO

Why Blogging Without Marketing On Pinterest Is Pointless

If you’re blogging, but you aren’t promoting your posts on Pinterest — you need to start ASAP. Read this post to find out exactly how Pinterest can help your web traffic skyrocket! (Oh, and there may or may not be a free checklist download living inside this post…)

HAVE A BLOG OF YOUR OWN?

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Want the inside scoop on creating the best blog posts? I’m granting you access to ALL of my favorite tried-and-true resources for blogging, from brainstorming ideas to headline analyzers to writing engaging content.


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Hi, I'm Sara!

AKA THE CREATIVE COPYWRITER BEHIND THE BLOG

If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you; I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 

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