Through sales-focused storytelling and the perfect combination of casual & convincing, I’ll make your ideal clients feel as comfortable with you as they do with the characters in their favorite novel.


between the lines copywriting

The creative launch copywriter your narrative needs.

the prologue

In this digital day and age, we interact on the Internet more than anywhere else. Making sure your business’s online presence is perfectly tailored to your target audience is key — and that’s exactly what I’m here to help you accomplish.

(Plus, how nice would it be to *not* have to write about yourself?)

Connection is everything.

work with me

about the author

Hi, I'm Sara!

Conversion copywriter for creative entrepreneurs, marketing strategist for business owners and course creators, & go-to proofreader for any friend of
mine about to send an important email. 

I’m also an SEO geek, a blogging enthusiast, a networking queen, and an avid reader (duh). As a multi-passionate marketer through and through, I’m willing to bet that whatever you and your business needs words for, we can collaborate to write an exciting, relatable narrative that your ideal clients and customers won't be able to get enough of.

Want to learn more about how big of a nerd I truly am, how BTL came to be, my favorite dinosaur (I'll explain), and — most importantly — all that we can create together?

read my autobiography

The Library


Free downloadable guides, discount codes, book recs... uh, yeah, you're gonna want to dog-ear this page.

FREE shit

Work With Me

Get the details about my website copywriting, sales page, email marketing, and VIP day services.



If you (like me) are obsessed with growing your *biz brain* - you'll want to check out The BTL Shop.



Want to learn how to write the best homepage ever?

And, of course, by 'best' I'm talkin' high-converting, can't-stop
scrolling, didn't-miss-a-thing
homepage here, friend. 

To swipe my exact method for writing homepage copy that converts
curious leads into paying clients—for FREE—enter your email below.


“Working with Sara was the most valuable thing I've done for my business so far!

She made sure I understood every step of the process, and always asked the right questions to help me uncover what I was truly trying to say. Everything that she wrote for me was exactly what I wanted to articulate, but didn’t know how to myself. There is no reason not to work with Sara, even if you don't actually need copy; working with her was everything—and I can guarantee that once you hire her, you'll never want to go a day without her again!"

view the portfolio

- wilda casado, brand designer

Featured on the BTL blog

Case Study: Why This Brand's Website Works

Come along with me on a deep dive through Haus's website and learn the strategy behind its performance.

read more

Why (And How!) To Grow Your Email List

You've likely read a million times that you 'just need to take advantage of email marketing' - it's time to learn why + how.

read more

6 Things You Need Before Launching Your Course

With the amount of time, effort, and money that goes into developing a course, you simply can't afford a flop.

read more

It's time to tell your story.

When you work with me on a copywriting project, your story becomes my top priority—and I'll do everything I can to help you tell it in an interesting, SEO-optimized, conversion-friendly way.
And while they may be my words, they'll be in your voice. 

(it's about to be a metaphorical page-turner.)