The Autobiography

As a website copywriter, I often preach that your 'About' page isn't actually about you at all; it's about your ideal client. And more specifically, helping that ideal client get to like, know, and trust you. 

So, while you'll have to make your own opinions about whether or not you like me, I can definitely take care of the know, and I think I can handle the trust.

Hi, I'm Sara Noel!

Get to know me

And because I'd never draft an 'About' page for a client that begins with professional credentials—that's like sitting down at the bar and listing out all of your accomplishments on a first date—we're gonna start off with some personal stuff.

In that order. I'm also a toddler mom, an aspiring Cape Cod summer resident with a penchant for binging Elin Hilderbrand novels, and the friend that texts 12 times in a row without waiting for a reply. 

My journal pages are full of gratitude practices, my Notes app is full of discarded grocery lists and newsletter ideas, my purse is full of protein bar wrappers and toy trucks, and my head is perpetually full of the freaking Blue's Clues theme song because, like I said, toddler mom. 

I love anything recommended by Reese Witherspoon, I watch MasterClass like it's a TV show, and I'm the type of person that approaches strangers struggling to get the perfect selfie to offer to take the picture for them. 

Does that feel like enough personal information for now? Perf—let's move on.


a linkedin-esque moment

I'm qualified, I swear.

I graduated with a degree in basically everything but Marketing—scroll to "U" in the Glossary for details—and somehow have managed to work in more industries than most, with experience in the legal field, retail, banking, secondary education, wedding planning, and hospitality. The one thing all of my roles have had in common was (you guessed it!) copy and content writing.

My writing experience dates back to basically forever ago, with my first piece being an exceptional literary creation: the tragic story of how a toaster and a landline phone fell in love, but were destined to a life apart due to the permanence of their places in the kitchen.  (Don't worry - it had a happy ending: an earthquake caused the phone to fall off the wall and romantically skid across the floor over to the toaster.) 

If you don't consider the Great Kitchen Appliance Romance to be a testament to my vast writing talents, well... I guess I don't blame you. But my mom thought it was a good story, and that's all I need. Now, allow me to give you a bit more supporting information.

So... why do you need me?


I probably should have led with this, huh?

Oh well, better late than never. Let me set the scene for you.

You have a wicked awesome offering that you want to tell the world about.  Buuuut you have no idea where to start. Like, at all. 

You're pretty sure you know who your target audience is, but you don't really know how to get their attention. And you've just remembered that you hate writing about yourself as much as you hate folding the laundry.

...which is why "write website copy" and "fix About page" and "set up email welcome sequence" and "launch online course" have all been sitting on your to-do list for as long as your clean laundry has been sitting in your dryer.

(Confession: as I'm writing this, my clean laundry has been sitting in my dryer for three days. It will continue to sit there for at least one more. Maybe two.)

Now, while I can't motivate you to cross your chores off of that list, I can ensure you that handing over those other tasks to me is the best possible plan if you want them to a) get done, and b) get done right. 

And, to be clear, by "right" I mean backed by strategy, research, and extensive knowledge of copywriting, marketing, and how to get people to click and buy. 

The Backstory of Between The Lines


Naming your business has to be one of the most nerve-wracking, overwhelming, I-really-can't-F-this-up decisions ever. That choice becomes everything to you: from your site's URL to your brand's complete identity. 

So, naturally, I did what I always do—made a split-second decision, in the middle of a casual conversation, and ran with it. My best decisions always happen like this.

(Others include: the decision to move to Quebec without knowing how to hold a conversation in French, to get all of my tattoos, to become a copywriter in general... you get the point.)

turn the page

A few summers ago, I was sitting on Cold Storage Beach (horrible name, great place) with my two best friends, chatting about what all nostalgic millennials chat about: the good ole college days.

The specific topic of the convo was college majors, and how many I had (3.5), and how none of them are relevant to my decision to become a freelance marketer. 

setting the scene


"I know," I laughed, shifting in my practically-falling-apart beach chair. "I literally spent tens of thousands of dollars to learn how to read between the lines," I said, referencing my formal education in Philosophy.  

Then it hit me.

Between The Lines. That's good. 

the plot thickens


turn the page

"Hold up," I continued. "That's a good business name." Hannah and Jayme nodded in agreement, giving me all the validation I needed, and I bought the domain right there in the sand with the last 10% of my phone battery. The rest is history. 

the resolution


read it again

the origin story


Copywriting is the coolest job in the world.

Because working as a website copywriter slash marketing strategist is the perfect marriage of all of my passions: storytelling, researching, problem solving, and last but (obviously) not least, creative and persuasive writing.

I mean it when I say that there's nothing better than being able to spend my days collaborating with all sorts of creative entrepreneurs, from digital service providers, to course creators, to brick-and-mortar biz owners.

And, if I do say so myself, I’m pretty good at it.


10 Reasons To Work With BTL


Recent Blog Posts


My Latest Podcast Interview


"There isn't anyone we would trust with our copy other than Sara.

If you are an entrepreneur or small business owner looking for a copywriter, this lady is your gal! We've worked together on everything from email copy to course sales pages to marketing strategy and even our full website copy.

Not only is she witty and smart, she is knowledgable about SEO and understands how to write copy that will rank online, which is music to our ears.

We could say a million more things about how amazing Sara is, but before long we will be writing a novel. So in short, if you need a copywriter, look no further than Between The Lines Copywriting!


Searching for something more?

Scroll through the glossary below to find more facts about me!

a - e

f - j

k - o

p - t

u - z

a - e


Audio messages. My preferred method of communication. They’re usually as long as a podcast episode, because I somehow always have a lot to say. See “L” for details.


Bean water. Some people may refer to this beverage as “coffee.” Either way, I don’t drink it, and I don't think I ever will. I don't even like coffee-flavored ice cream. 


Coastal Grandmother. How I describe my wardrobe, my home decor style, my idea of how to spend a peaceful afternoon, and my dreams for my future. 


Dream client. "Anyone who is nice to me, values great copywriting, and can afford it." Or, at least, that's how I define it when people ask me who my favorite people to work with are. 


Errmm... too many. The number of tattoos I plan to have. (The current count is 15, to my dad's complete and utter dismay.)

f - j


Five in the morning. The time my Hatch alarm clock begins glowing with its purple sunrise light, because there's no better time of day than the hours between five and eight in the morning. 


High school. The stage of life where I began to dream about being an important person with a home office who spent hours on hours typing at their glamorous desktop computer. (It's slightly less glamorous than I imagined, but a whole lot cooler.)


Iguanodon. My favorite dinosaur, in case you also have a 3-year-old who is obsessed with the scientific names of dinosaurs, who may be curious about my choice. (And if they ask, my second favorite is the Brachiosaurus.)


Just one more minute. The lie I tell myself while scrolling on TikTok as I click 'ignore time limit' for probably the third time in a row. 


Go away, Scrooge. My response to "you can't listen to Christmas music, it's November 1."



Kick in the ass. That thing I need in order to get my butt back on my Peloton after choosing the couch instead too days times in a row.


My pleasure. What I say when someone asks me to turn on my pop punk playlist.


No way. What I say when someone asks me to turn off my pop punk playlist.


Over five hundred thousand dollars. The amount of revenue my clients' sales pages have brought in the last year.


Long-winded. Some people are “long story short” people, some people are “long story long” people. I know you already know which one I am. (Don’t worry, though—when it comes to copywriting, I specialize in the direct and the succinct. Professional Me is great at that. Personal Me? Yeah…both her friends & her own mother secretly will her to shut up and get to the point whenever she tells a story.)

p - t


Personality tests. I try to be into them, but often forget they exist until someone asks me my results. So, if you’re the type of person who asks: I’m an Enneagram 3w2, and an ENTJ-T on the Myers Briggs.


Questions. The best way to get what you want. If you don’t ask, the answer is always ‘no.’ I’m a very shoot-your-shot type of person. That’s how I ended up here, writing for you. (BTL started with a couple successful cold emails, because #extrovert.)


Rats’ nest. What my hair looks like most of the time. Especially when I talk on my Instagram stories. (Several people have told me that they literally hired me because of my bad hair days. Something about authenticity I suppose. Honestly, not mad about it.)


Star signs. That thing I wish I knew more about. However, what I do know is that both my sun and moon are in Capricorn, and I'm a Virgo rising, which I've been told is... obvious.


Twenty-four. The number of characters in my computer password, because I'm dramatic. 

u - z


University of Hartford. Where I graduated magna cum laude with 3 Bachelor’s Degrees in Political Science, Sociology, and Criminal Justice and 2 minors in Philosophy and Paralegal Studies—officially making me the biggest nerd ever. 


Venti cup of sugar. My go-to Starbucks order that is, without a doubt, something every other person on Earth would describe as "way too sugar-y."


Woo. The nickname of my son, who often makes appearances on my social media, because I’m not above using my baby for cuteness-related engagement. 


X out. What people will do when your website sucks. Luckily for you, I specialize in websites that don’t. (Click here to inquire about collaborating on your next copy project!)


Your inbox. The place we can (virtually) hang out every Tuesday, if you subscribe to my weekly newsletter. If you like marketing tips and book recs, you'll love the Tuesday TOC. 


Zero. The amount of times I regretted putting this much personal information on the Internet.

So, what do you say—is it time to turn the page?

If you're ready to feel confident in the words that sell your services, I'm ready to collaborate with you on a new copywriting project. And I can't wait.