Search Engine Optimization

Optimizing your content for SEO isn't the most glamorous task of operating a digital business—and it's no secret that the "SEO experts" of the Internet don't typically make it easy or exciting. I'm setting out to change that. 


These SEO Mistakes Are Damaging Your Website


I write a lot about all the ways to perfect your SEO, but I rarely talk about all the ways you could be harming your SEO. Read this post to find out if you’re making any mistakes that could be detrimental to your website’s health!

the latest

Expert Interview, SEO

What You Need To Know About Squarespace Web Design

This may or may not be the most value-packed blog post on my entire website. We’re talking web design, SEO, client management, scope creep, copywriting, Squarespace, branding… you name it! This is a post you will DEF not want to miss.

How-To, SEO

How To Write Great Meta Descriptions And Title Tags

If you’re trying to become an SEO queen, you’re gonna need this skill in your back pocket. Meta descriptions and title tags are one of THE most important elements of getting found on Google – make sure yours are perfect!


Are You Forgetting This Important Element of SEO?

SEO experts (myself included) looove to talk about keywords, alt text, image search, meta descriptions… the list goes on and on. But what’s the one thing they DON’T talk about?!

Advice, Copywriting, Marketing, SEO

Why You Need To Create Content For Your Audience, Not For An Algorithm

Algorithms won’t be as good to you as your ideal clients will—and here’s why you need to care more about your audience than an algorithm.

Copywriting, Marketing, SEO

The Anatomy Of The Perfect Headline

Your headline is the most important part of your blog post. How else are you going to entice people to read it? Learn what makes the perfect headline in this post!

Marketing, SEO

Why Blogging Without Marketing On Pinterest Is Pointless

If you’re blogging, but you aren’t promoting your posts on Pinterest — you need to start ASAP. Read this post to find out exactly how Pinterest can help your web traffic skyrocket! (Oh, and there may or may not be a free checklist download living inside this post…)


Download my free Blogging Resource Master List

Want the inside scoop on creating the best blog posts? I’m granting you access to ALL of my favorite tried-and-true resources for blogging, from brainstorming ideas to headline analyzers to writing engaging content.

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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you; I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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