Creative entrepreneurs, get ready to take notes. In this corner of the BTL blog, you'll find all my best business resources—from programs that keep my freelance business running, to recommendations about how to successfully grow yours. Grab your notebook + pen, friend! 


Who Should Copywriters Have In Their Corner?

Advice, Business

Are you a copywriter wondering who to connect with to grow your business and get more referrals? Here are 10 types of businesses to know!

the latest

Business, Website

How To Use Shopify Plus To Improve Customer Experience On Your E-Commerce Website

7 reasons why Shopify Plus is the preferred platform for improving the customer experience and how to get the most of what they have to offer

Business, Marketing

The Best Black Friday Purchases To Make For Your Creative Business

Wondering what’s worth purchasing for your business this Black Friday season? Here are 4 of my BEST purchases that you’ll love!


Entrepreneur Christmas List: 22 Unconventional Gifts Business Owners Would Love To Receive

Not sure what to get your entrepreneur friend, biz bestie, or online service provider this Christmas? Here are 24 unconventional gift ideas!

Advice, Business, Marketing

Is Working With A Website Copywriter The Right Choice For You?

There’s a lot that goes into determining whether or not a copywriter is right for you. Find out what should influence your decision!


7 Ways To Bring In More Business During A Slow Season

Even during your slow season, there are things you can be doing to bring in the biz!

Advice, Business

10 More Important Ways To Measure Your Success Than “$10K Months”

If you’re a freelancer who spends any of your time scrolling through the online space, you’ve likely heard the phrase “$10K months” quite a lot. You’ve heard it from successful entrepreneurs gloating. You’ve heard it from new business owners manifesting. You’ve heard it from business coaches “and you can do it too”-ing. …and maybe you’ve […]

Advice, Business

Are Tonic Site Shop Templates Really Worth It?

Are Tonic templates worth the hype and the 4-figure price tag? Read this post to find out!

Business, Copywriting

Inside My Consulting Process as a Mentor for Freelance Copywriters

Want to know EXACTLY what I do as a 1:1 mentor for freelance copywriters? My entire process is outlined in detail in this post!


The Best Investments I Made In 2021 For My Freelance Copywriting Business

Not sure what’s worth investing in for your freelance business? I made a list of my 2021 business expenses and rated them, so you can decide what to spend your money on!


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you; I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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