Because who doesn't love a free resource moment?
ALL THE GOOD STUFF—ALL IN ONE PLACE.
Whether you're hoping for a DIY copy option, a recommendation of a business program I can't get enough of, or are simply feeling nosy and want to take a scroll through all of my favorite things—this resource hub is for you.
Because who doesn't love a free resource moment?
all the good stuff — all in one place
Whether you're hoping for a DIY copy option, a recommendation of a business program I can't get enough of, or are simply feeling nosy and want to take a scroll through all of my favorite things—this resource hub is for you.
Homepage How-To
Free How-To Guides
You only have 11 seconds to impress your leads when they land on your site. With this guide-and-checklist combo, you’ll learn exactly how to write the perfect high-converting homepage.
homepage perfection
Blogging Resource Master List
Want the inside scoop on creating the best blog posts? I’m granting you access to LL of my favorite tried-and-true resources for blogging, from brainstorming ideas to headline analyzers to writing engaging content.
get the master list
Glowing Testimonial Guide
Including elements of social proof on your website—like reviews and testimonials—can exponentially improve your conversions. For the most website-worthy feedback, download my list of questions designed for exactly that!
GREAT FEEDBACK PLZ
Cold Pitch Email Templates
Want to ask a CEO for advice? Or reach out to a brand you’re dying to work with? Or ask for advice from your fav creator? I’ve got you with all the tips you need to know before you make your way to anyone’s inbox.
GET THE EMAIL SAMPLES
New Website Checklist
The to-do list that comes with launching a new website is no joke. And missing something on that list after all of your (and your designer's, and your copywriter's) hard work? Not an option. Sign up to be notified when the checklist goes live!
DOWNLOAD NOW
Book Recs for Your Biz Brain
On the BTL Bookshelf
The Business Programs I Use On The Daily
Flodesk
Dubsado
Email marketing made aesthetically pleasing and conversion-worthy? I mean, does it get any better?
Keeping track of your client projects, invoices, contracts, proposals, and scheduling has never been easier.
50% off for life
20% OFF A YEAR
Notion
My lifeline. No, really—I actually use Notion for everything. It's the project management tool of my dreams.
GIVE IT A TRY
Kajabi
The best platform for creating digital products and courses, hands down. Trust me—it's worth the $.
SIGN UP NOW
BoxFox
Looking for an easy (and non-cheesy) way to send gifts to your dearest clients? Here you go.
SEND CUTE GIFTS
Tailwind
You can't have Pinterest without this scheduling tool. (And I personally can't have it without Sarah Burk.)
GET THAT TRAFFIC
(and some discount codes to support yours)
Showit vs. Squarespace
which should you pick? WELL, it depends.
Having used both platforms to grow my business, I feel it's my responsibility to settle the debate: which is better, Squarespace, or Showit? And my official answer is: well, it depends.
It depends on what your unique needs are, what you want to get out of a website hosting platform, whether you're an avid blogger, or an e-commerce retailer, or a tech-hater.
read the BLOG post TO FIND OUT WHICH IS BEST FOR YOU
get 20% off squarespace
get showit
How To Sell Merch
it's easy af, really
Say goodbye to working with difficult distributors and suppliers, and say hello to the easiest way to create your own line of merchandise: Printful. You can quite literally make an account and immediately start designing—it took me all of 30 minutes to set up my storefront, complete with ready-to-buy products.
SAVE $5
shop btl merch ;)
Legal
Chandler J. Esq.
contracts, trademarks, and copyrights
When I tell you that Chandler is the most badass attorney in the digital space, I'm not kidding. It's practically her tagline.
There is no one more passionate about helping creative entrepreneurs cover their asses than Chandler, which is why she's my go-to for all things legal protection.
Your business is your pride and joy, and your bread and butter, and covering your ass is not optional. So, for the best, most conclusive contracts and trademark resources, turning to Chandler's resources shouldn't be optional, either.
SHOP HER TEMPLATES
read HER BTL expert interview
PURCHASE PRIVACY POLICY
PURCHASE TERMS + CONDITIONS
Finance
Marcus
Wave
Get the best bang for your buck with Marcus's high-yield savings accounts. And don't forget to save 30% for taxes!
Hands down the most user-friendly finance platform ever. I use it for everything, but love their seamless invoicing process the most!
SAVE THAT CASH
GET THE DETAILS
Are you an aspiring freelance copywriter? Start here!
The Best Resources For Aspiring Copywriters
The Latest Copywriting Case Study by BTL
Are you an aspiring morning person? Start here!
read this
The 4% Fix
If you thought it wasn't possible for a book about waking up at 5am to be interesting, you thought wrong. This author is so damn relatable.
then get this
Moleskine Journal
Starting your day by setting a few positive intentions is key, and as a complete journal hoarder, I can confirm these are the best.
AND eat this
Overnight Oats
Did you know that the most common trait among wealthy people is that they wake up early, and limit the amount of decisions they make in the morning. Aka they eat the same thing for breakfast everyday to increase productivity. And I think they're onto something. Get my fav breakfast recipes here!
PLAN FOR THIS
Stop Scrolling
Blue light before bed tricks your brain into thinking it's daytime. Adjust your phone's "bedtime" and "downtime" settings so you don't get tempted, and thank me later.
Favorite Business Educators
Socialette
Copy Posse
Easily digestible marketing advice? Count me in. Steph's 5-15 minute podcast episodes are perfect for learning about launch strategy on the go.
LISTEN TO THE POD
WATCH ON YOUTUBE
Whether you're an aspiring copywriter or a business owner determined to manage your own marketing, you'll definitely want to subscribe.
You can call me the creative
collab matchmaker.
Looking for a new creative entrepreneur or freelancer to partner with on a project? My extroverted ass is your go-to.
Recommendations available:
+ Branding designers
+ Website designers (all platforms)
+ Social media managers
+ Virtual assistants / OBMs
...aaand a million more types of creatives. Tell me a bit about your preferences, and I'll match you up with the best fit my network can find.
REACH OUT FOR MY RECS
about btl
Hey, bestie—I'm Sara.
Nice to meet you!
Thanks for scrolling all the way through my favorite resources, programs, people, and links. I hope you found them helpful!
In case this is your first introduction to me—HI! I'm Sara Noel, creative launch copywriter, sales-focused storyteller, and extrovert to a fault. I write website copy, sales pages, strategic email sequences, and SEO-optimized blogs for creative entrepreneurs and modern business owners who want to better connect with their target audiences. Welcome to BTL! Stay a while, will ya?
more about me
Your Internet scroll likely brought you here because you were in search of some free info, but you've landed on a copywriter's site. And copywriters don't end their web pages without calls to action.
website copywriting
launch copywriting
BRAND MESSAGING
STRATEGY CALLS
At least I'm being honest about it, right? Anyway, here's that call: if you've been thinking about working with a copywriter, I'd love for you to scroll on over to my Services page and browse through my offerings—who knows, you ending up here could be the result of fate!
Services
services this way
Thanks for stopping by the resource hub!
COME BACK SOON, OKAY?
My marketing education was sparked by free information online from generous creative entrepreneurs, and I'm forever grateful that I had the opportunity to learn so much for free. Because of that, I'm on a mission to add as many helpful guides as possible to this page—so make sure you're subscribed to be notified when they get added!
