Conversational Copywriting
for Main Characters

Whether your story is an autobiography or the tale of your ideal client's most sought-after solutions, we'll work together to create a plot that captivates your reader and has them eagerly awaiting the sequel.

LET'S GET STARTED

A copywriter is the supporting role you can’t
tell your story without. 

Through consistent, conversational "omg, that's SO me!" copywriting, organic marketing strategies, & thoughtful, research-backed word choice, we’ll work together to write a page-turner that your ideal clients won’t be able to put down.

TL;DR—I'll write the words that get you results, and you'll no longer have to worry about how to properly articulate your thoughts. 

Every good story begins with a hero, who meets a guide. 

(Hint: you're the hero.)

And every hero encounters a roadblock: something standing in the way of their success. In your case, that something is words. More specifically, finding the right words. 

You know, the convincing ones that make your readers click ‘contact now’ or ‘add to cart,’ and the conversational ones that make them nod their heads in solidarity and chuckle quietly to themselves alone in the corner of Starbucks.

At this point in your story, you’ve either determined that writing just isn’t your thing, or you’ve given it a shot and your words simply aren’t working. 

Now, you've realized it's time to start seeking a trusty guide: someone who knows what they’re doing, who can help you achieve your goals.

And that’s where I come in, ready to be your go-to copywriter for website or your next launch—if you’ll have me!—to solve your problems, write your words, and send you confidently in the direction of your imminent success.

From website copy and sales pages to emails and blog posts, I've never met a draft I didn't like (or rather, a draft I couldn't transform into something I liked).

So, whether you're a brand new business owner in need of your first-ever website, or a seasoned educator in need of a sales page for your 56th course launch, or someone in between, I'll be in your corner (and your Google Docs), ready to support you however I can while writing the narrative you want to create.

Can you guess which one I am?

So, why storytelling?

Using my sales-focused storytelling method, I approach all of my copywriting projects as if they're new stories being told to a first-time reader. I consider all the components of your brand like an actual story unfolding—the setting, the plot, the characters involved, the climax, the conclusion—and translate those things into a compelling narrative that your ideal clients and customers will easily understand and effortlessly relate to. 

Because stories deeply resonate with people.

inquire now

Browse the BTL Services

Click on any of the below services for details and pricing. All packages can be completely customized to meet your individual needs.

ALL WEBSITE COPYWRITING PROJECTS INCLUDE:

• Up to 7 pages of SEO-optimized website copy
• Initial 60-minute kickoff & strategy call via Zoom
• Custom persona questionnaire + market research
• Optional past client interviews [up to 10]
• Wireframe and/or communication with your graphic designer
• Live 60-minute copy review-and-edit session 
• 2 rounds of complimentary edits

Website Copywriting

add-ons TO ENHANCE YOUR PROJECT:

• Complete brand messaging + positioning guide 
• Long-form product or course sales pages
• Strategically-planned, SEO-optimized blog posts 

starting at $6,900

website copywriting

website copywriting

launch copywriting

EMAIL MARKETING

Making an impactful first impression on your readers is not only the key to keeping them engaged, but the key to inspiring them to take action.

With keyword-rich, benefit-focused website copy written with your ideal clients' POV in mind—that *actually* speaks their language—impressing your readers will be inevitable, and their choice to work with you will feel irresistible.

Your launch copy is at the top of the *Most Important* list when it comes to putting your project out into the world. So, naturally, finding a sales page copywriter you can trust is a necessity (and a non-negotiable).

Ensuring your launch is effective and successful is easy with my help; I’ll make sure your message is clear, consistent, and—duh!—actually gets you more sales.

(Oh, and we’ll accomplish all of that without making any ridiculous claims or forcing your sale on anyone. We want your offerings to sound appealing, not annoying.)

ALL LAUNCH COPYWRITING PACKAGES INCLUDE...

• Initial 60-minute strategy session / project kickoff
• Brand persona questionnaire and market research
• Long-form, conversion-friendly, SEO-optimized sales page
• Promotional email sequence (up to 20 emails)
• 2 rounds of complimentary edits and 1 live review session
• Wireframing and communication with your web designer

Launch Copywriting

add-ons to enhance your project:

• Custom launch strategy marketing plan
• Additional emails added to the existing sequence

starting at $8,000

launch copywriting

website copywriting

launch copywriting

EMAIL MARKETING

There's no better way to build better connections with your ideal clients and customers than to stay at the forefront of their mind—and their inbox.

If you've been considering taking advantage of email marketing, consider this a sign, because you've *officially* found the most convenient email marketing setup service on the Internet—or the most email-obsessed copywriter on the Internet. Either way, you get the same result: emails that convert, engage, and entertain the frick out of your readers.













Email Marketing VIP Week

available for $4,000

EMAIL MARKETING

website copywriting

launch copywriting

email marketing

YOUR EMAIL MARKETING VIP WEEK INCLUDES...

• Email marketing strategy and outline
• Lead magnet strategy and outline
• Newsletter content strategy and template
• Your first newsletter written for you
• 6 months of custom newsletter content planned out
• All of your email opt-in copy, up to 9 forms
• Complete email welcome sequence, up to 7 emails

TIMELINE: Just 4 Days

Here's what the right copywriter can do for you:

01
03
02
04

MORE "HELL YES"

MORE VISIBILITY

MORE MONEY

MORE CONFIDENCE

And, with the support of dream-client-worthy copy, 
less red flag inquiries from people who don't fit your idea of 'ideal.' 

Every project I write is supported by extensive research and optimized
for SEO to get you on Google's good side.

Thanks to clear, concise copy drafted specifically to inspire your ideal clients and customers to actually take action.

Aside from getting your site to convert, my #1 goal is to ensure that you feel shout-it-from-the-rooftops confident in your copy.

"Not only did my copy actually feel like me—it even had me wanting to hire myself by the end of reading it, it was so good."

"And on top of that, it resonated with my absolute ideal clients. And if that's not a sign that she is the BEST, then I don't know what is.

Having always written my own website copy, I knew it was time to bring in a professional to help me take my business to the next level. And, oh man, did she deliver!

If you're looking for a copywriter who knows how to take the mess in your head and turn it into the best website copy you've ever read, then Sara is your gal! She is worth her weight in gold, and she's the best investment I've made in my business thus far."

—Cahlia Southon   |  brand messaging, website copy, COURSE LAUNCH & PROGRAM sales copy, product copy, & email marketing

"Working with Sara has been a game-changer for us."


"We worked on a brand messaging project and I loved the result so much that I took her up on a Day Pass to help me put it all into action, from email campaigns to social media strategies and even website copy.

She is SO professional and—most importantly—she just gets it. I was extremely impressed by how well she heard what I wanted to convey (and achieve!), and how she was able to translate that in a way that truly brought my brand to life. I will definitely be working with Sara again and you  should, too!"

—Ronda fraley  |   BRAND MESSAGING & email marketing

"Sara made copywriting go from feeling like a chore, to feeling entertaining and enjoyable."

"Her framework is helpful and educational in finding clarity on your business, and she is generous with her time and patience in supporting you to find copy that fits.

Working with her feels fun, warm, and like an incredibly supportive visit with a good friend. She made my copywriting project something I actually looked forward to. 

But overall, it's her energy that made the experience so positive. Working with Sara is an obvious and powerful investment."

—MAYA NORMANDI  |  BRAND MESSAGING

"There isn't anyone we would trust with our copy other than Sara."


If you are an entrepreneur or small business owner looking for a copywriter, this lady is your gal! Not only is she witty and smart, she is knowledgable about SEO and understands how to write copy that will rank online, which is music to our ears.

We could say a million more things about how amazing Sara is, but before long we will be writing a novel.”

—duo collective  |  WEBSITE COPY, SALES COPY, EMAIL MARKETING

"Sara has a special gift of saying what is in our thoughts, written so beautifully."

"From the very first call I had with Sara, I knew she would deliver what I was looking for. In fact, I was surprised that it was even more than I had imagined.

She truly captured the essence of me and my business, and I was delighted by the depth of questions she asked to do so. Without her, my website would not describe my business or portray how fabulous it is!

I could not have done this without her and anyone that gets to work with her is lucky!"

—Celeste moore   |  BRAND MESSAGING & WEBSITE COPY

"Before working with Sara, I felt stressed—I absolutely hated writing my own copy and a rebrand is SO scary, so Sara was a breath of fresh air."

"Her communication throughout the entire project was amazing, and I felt very relaxed, calm, and satisfied in knowing that I had someone in my corner who *got* me, and who would write great web copy for me.”

—Jemima Richards   |  website copy

With me, you'll
    
         get the Main Character treatment.

Your only responsibilities during our project are filling out your questionnaire, and giving your feedback. I'll handle everything else.

I take the time to get to know you and your brand intimately enough to be able to effortlessly write in your unique voice.

All of your copy will be expertly crafted to Google's preferences, with a focus on keywords, intentional buyer journey, and the best user experience.

Communication with your designer (or taking your design template into account when drafting your copy) is a top priority for me.

You have my full support throughout the entirety of your copywriting and launching process, which includes personalized marketing advice.

I only take on a small amount of client projects each quarter, so I can ensure that I'm always able to dedicate ample time to work on yours.

(Because I want you to feel like your story matters.)

always

Curious who I've written copy for recently?

ONLINE BUSINESS MANAGERS
INDOOR CYCLING STUDIOS
CULT-FAVORITE TEMPLATE DESIGNERS
CERTIFIED PUBLIC ACCOUNTANTS
AWARD-WINNING CHOREOGRAPHERS
LUXURY VINTAGE JEWELRY STORES
ORGANIC MARKETING EXPERTS

WEDDING PLANNERs
OLYMPIC MEDALISTS
BROADWAY PRODUCERS
STOP MOTION ANIMATORS LIFESTYLE INFLUENCERS
AUTOMATIONS GURUS
WEBSITE DESIGNERS

CLEAN BEAUTY PIONEERS
PERSONAL HOME CHEFS
RECIPE DEVELOPERS
BRAND DESIGN STRATEGISTS
social media MANAGERS
CANNABIS CLUB OWNERS
LUXURY PHOTOGRAPHERS

Hopefully,
you'll be next.

It's about time you trade the free time spent staring at the cursor expectantly blinking back at you from the other side of your blank Google doc for free time spent doing something you'd actually like to do, don't you think? 

INQUIRE NOW

Looking for help with web design, too?

Before you ask, nope—I don't double as a website design expert. However, I *do* know a damn good site design when I see one, considering stalking websites (probably) makes up a solid 34% of my existence. 

And because of that, I'm willing to say that I am the perfect person to recommend the perfect website design solutions to you:

diy your site with THE BEST
SHOWIT TEMPLATES →

INVITE MY FAVE web DESIGNER TO COLLAB WITH US →

If you're envisioning your story with a different plot line, I want the spoilers.

(I'M ALREADY PLANNING THE ALTERNATe ENDING.)

If you're hoping to work with a copywriter for something other than website copy, sales pages, or email marketing, clue me in—I'd love to chat about what you have in mind for a potential collaboration.

INQUIRE FOR A CUSTOM QUOTE

You've also got your choice of 2 DIY options.

Done-for-you website copywriting services aren't right for everyone, so I've created not one but two educational resources to help you write your own website copy with the exact formulas I use to write it for my clients.

Take your pick between my (very) in-depth copywriting and content marketing course, or my easy-to-use website copywriting template!

diy your site with my copywriting course →

PURCHASE MY WICKED EASY WEB COPY TEMPLATE →

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