people to actually read them.
people to actually read them.
people to actually read them.
people to actually read them.
Your website copy is the reason your dream client will choose
Not too long ago, I worked with a client who I absolutely ADORED. Her project was the type I only ever dreamt about when I first started — someone cool, doing something even cooler, trusting MY skills to make her sound legit.
So, when she shared with me that she was debating between working with me and another copywriter, I had to ask: WHY ME?!
The other copywriter's pricing was the same, availability was the same, services were the same, experience was the same. The literal ONLY thing differentiating us were our personalities.
"I just liked you as a person," she said. "I could really tell who you were through your copy, and I liked that when I read your website it felt like I was talking to a friend. I knew I'd get along with you, AND I felt confident that you'd do a great job on my project."
THAT is what personality-packed, conversion-friendly copy does for you. 👏
you.
While learning how to write the best, most relatable website copy is absolutely essential in order for your site to convert into sales... it’s not the only piece of the "earn all the success you deserve" puzzle.
Your website copy could be the most revolutionary marketing masterpiece to ever grace the Internet, but that doesn’t matter if no one even makes it to your site in the first place — which is why you need to do more than *just* write the words on your website, if you care about increasing your traffic, your engagement, and your sales. 👀
...but none of that matters if no one ever sees it.
all of your creative energy...
STOP WASTING
Nervous that you won't get enough inquiries that feel aligned, leaving you stuck with taking not-so-ideal projects to pay the bills
Embarrassed when you send your leads to your website, because you know it doesn't show off just how great you are at what you do
Confused by how many people "X" out of your site without buying your products, inquiring about working together, or signing up for your list
Stressed about writing your website copy because even though you know what you want to say, you have no idea how to say it or where to get started
You shouldn't have to spend so much time searching for new clients.
(NO MORE RELYING ON THOSE TINY SQUARES AND 10-SECOND VIDEOS, OKAY?!)
that's your website's job.
that's your website's job.
that's your website's job.
that's your website's job.
Site
Series
Parts One + Two
• A SELF-PACED WEBSITE COPYWRITING + CONTENT COURSE FOR BUSINESS OWNERS • A SELF-PACED WEBSITE COPYWRITING + CONTENT COURSE FOR BUSINESS OWNERS • A SELF-PACED WEBSITE COPYWRITING + CONTENT COURSE FOR BUSINESS OWNERS • A SELF-PACED WEBSITE COPYWRITING + CONT
"I've never taken a course as valuable as this one."
"Other courses have left me disappointed, feeling like I could have learned it on my own. Site Series® blows all of them out of the water. The teaching style, quantity, and quality of content is absolutely insane."
—Sarah
"Not to brag, but I genuinely feel like people are crawling out of the woodwork to work with me now."
—Fran
"I loved this course. I love Sara's teaching. Highly recommend."
A"fter I worked through the first few lessons of Site Series®, my mind felt clearer and I even felt a renewed sense of excitement in my business and website. I got my website copy done in a couple of weeks and actually implemented a lot of Sarah's strategies in writing my client's websites as well!"
—Belle
"Aside from this being probably the most educational course on the internet, it’s also got Sara’s down-to-earth (and hysterical) commentary throughout."
—Kristie
"My partner has to FORCE me off the computer because I love this course THAT much."
"I just bought it and I'm already almost done with it, because I'm obsessed."
—Karissa
Here's everything you'll learn in this website copy & content marketing course:
COPYWRITING
BASICS
SS PART ONE | chapter 1
We'll kick things off with the foundational principles of copywriting, so you'll not only be able to confidently write copy for your website, but for every other element of your marketing, too (think: ads, captions, blogs, emails, all of it).
The Copywriting Basics chapter is packed full to the brim with easy-to-implement tips & tricks for writing copywriter-level copy.
lesson preview
The 18 Cardinal Rules of Copywriting
Target Audience Development
Understanding Your Brand
Evidence Behind Emphasis + Tone
The 5 Stages of Awareness In Marketing
The 6 Elements of Social Proof
website
copywriting
SS PART ONE | chapter 2
Learn how to write — and effortlessly infuse personality *and* conversion strategy *and* SEO best practices into — every single page of your website copy, with "how-to" and "how-it's-done" lessons for all of them (with zillions of examples, obvi).
We're covering: Home / About / Services / Contact / 404 Error / Blog / Blog Categories / Single Post Blog / Resources / Portfolio / Subscribe / Freebie / Links / Custom Confirmation Page / Podcast / Shop / Product Page / Product Descriptions / Affiliate Page / (and more, if you can believe it!)
lesson PREVIEW
Website Copy Overview
20+ Pages of Website Copy (!!!)
Universal Website Sections
How To Edit Your Website Copy
How To Optimize Your Site For SEO
20+ Website Copy Audit Videos
launching
your website
SS PART ONE | chapter 3
No need to worry about your finished website copy draft chilling in Google Docs for eternity while you figure out how to make the most of your launch — this chapter covers ALL of that for you.
We'll cover everything you need to know about launching, from which website builder to choose to how to make sure you've got ALL the eyes on your sexy new site.
lesson PREVIEW
Website Builders 101
Showit & Squarespace Back-end Walkthroughs
How To Choose Your Website Design
How To Market Your Website Launch
3 Ways To Ensure Your New Site Gets Results
...and so much more!
PLUUUUUS...
Search engine
optimization
SS PART two | chapter 4
Master the fundamentals of how to optimize your site for SEO so you can outrank your competition on Google, show up in search results, and get more eyes on your website.
This module has everything you need to know about SEO and nothing that you don't.
lesson PREVIEW
What Is SEO And Why Should I Care?
Keyword and Optimization Review
How To Write Title Tags & Meta Descriptions
The Best Way To Grow Through Backlinks
How To Make Google Happy (SEO Fundamentals)
blogging
SS PART TWO | CHAPTER 5
Learn how to harness the true power of content marketing by publishing strategic blog posts, and get excited about how many views your website gets once you start blogging.
lesson PREVIEW
Why Blogging Is Vital For More Website Views
The Perfect Blog Post Formula
What Makes A Click-Worthy Blog Title
How To Optimize Your Blogs For SEO
The Easy 4-Step Blogging Strategy
email
marketing
SS PART TWO | CHAPTER 6
Harnessing the power of the social media platform turned search engine is essential to the success of your organic marketing strategy — and if you're blogging, you DEF need to be Pinterest-ing.
My expert Pinterest manager, Sarah Burk, is joining me in this lesson to teach you everything you need to know about how to pop off on Pinterest!
lesson PREVIEW
Pinterest Marketing Basics
How To Start Pinterest Marketing
Growing Your Brand on Pinterest
Pinterest
marketing
SS PART TWO | CHAPTER 7
Gain the knowledge you need to start utilizing the best tool for growing your community, nurturing leads, building authority, and connecting with your potential clients: email marketing.
Your subscribers are the most ready-to-buy audience you have access to, and this chapter covers everything you need to know about how to get—and keep!—people on your email list.
lesson PREVIEW
Why Email Marketing Is Important For Growth
How To Grow Your Email List
Creating An Irresistible Lead Magnet
Keeping Subscribers Engaged with a Newsletter
Writing Your Email Welcome Sequence
How To Get People To Subscribe with Opt-In Copy
You get
IMMEDIATE LIFETIME ACCESS
to a Drive folder full of helpful bonus resources to kickstart your success.
✓ WEB COPY TEMPLATE x2
✓ TARGET AUDIENCE WORKBOOK
✓ WEB COPY EDITING CHECKLIST
✓ FAQ GUIDE & SWIPE COPY DOC
✓ SEO GLOSSARY
✓ UBERSUGGEST WALKTHROUGH
✓ PAGE-SPECIFIC SECTION LIST
✓ CALL TO ACTION MASTER LIST
✓ COPYWRITING GLOSSARY
✓ 52+ IDEA CONTENT PLANNER
✓ BLOG POST PRE-PUBLISH LIST
✓ Email resource masterlist
alright, i'm sold
Anyone can teach you what to write in your website copy. What matters is the
And because I've spent hours upon hours every single week writing website copy for my clients for YEARS, I know better than anyone how much work goes into launching a website built for conversion.
Writing your website copy on your own isn't easy. It's actually REALLY freaking hard... especially when you don't know where to start, or how to write that killer personality-infused copy, or how to skrrt past the dreaded 'salesy' vibes and land on juuuust the right thing to say to make your readers take action.
When you have a clear outline of exactly how to write your copy — complete with tons of real-life examples and in-depth tutorials — suddenly it's not so hard anymore, and before you know it, your inbox is overflowing with "new lead!" and "new sale!" and "new student!" notifications, thanks to the expert strategies you were able to learn and implement with ease.
HI, I'M SARA — WEBSITE COPYWRITER + MARKETING MENTOR
HOW.
Meet your mentor!
"HAVING THE BREAKDOWN FOR HOW TO DO EVERY LITTLE THING
MADE ME MORE THAN CONFIDENT TO FINALLY CREATE & LAUNCH MY WEBSITE!"
— ANNA
(check out her site!)
SELECT THE PLAN THAT WORKS BEST FOR YOU
ss part 1
ss part 2
Copywriting Basics, Website Copywriting, & Launch Chapters
1:1 access to me via Slack for questions + support
Website Copy bonuses and resources
Monthly live group coaching calls
join the waitlist
SEO, Blogging, Email Marketing, and Pinterest Chapters
1:1 access to me via Slack for questions + support
SEO, Blog, Email, & Pinterest Bonuses + Resources
Monthly live group coaching calls
JOIN THE WAITLIST
Wondering which option is best for you? SS Part One is for people who don't love their website copy, but feel good about their marketing efforts otherwise. SS Part Two is for people who feel confident in their website copy, but need help with their marketing efforts. The SS Bundle is for you if you want to improve both your website copy AND your marketing efforts. Questions? DM me here OR email me at sara@betweenthelinescopy.com!
the ss bundle
All 7 course chapters ever included in Site Series® (!!!)
1:1 access to me via Slack for questions + support
Every single bonus and resource on the list
Monthly live group coaching calls
JOIN THE WAITLIST
This isn't another one of those yawn-inducing courses collecting dust in your browser history.
I wish I had space on this sales page for the countless student reviews calling me things like "engaging as hell" and "someone you can't help but want to listen to" but I think this one sums it up: "the way Sara teaches makes you feel like you're talking to a friend, and her personality really makes the information digestible and FUN." (No boring lessons here).
"THIS COURSE IS UN-INTERRUPTABLE. (AND, I LEGIT LANDED A CLIENT WITHIN 24 HOURS OF MY WEBSITE LAUNCHING.)" — erin
"sara turned something that GAVE me so much anxiety into something I am really excited about."
"Site Series® is the single best investment I have made for my business. Sara takes the vagueness and complexity out of copywriting and gives you a great understanding of the steps you need to take to write copy that not only connects, but converts. She shows you examples of every single element, so you know exactly HOW to do it for your own business. I have taken SO MANY online courses, and Site Series® stands out as the most valuable."
— CHRISTIANA
(check out her site!)
"SARA 1000% over delivers and you get way more than what you could even imagine."
"What started out as a daunting thing that I really dreaded doing, quickly became something I was really EXCITED to do! If you're launching a new website soon or you want to refresh your web copy, Site Series® is THE thing you need to help you do it. Sara breaks down every section so well and instead of a ton of teaching AT you, she teaches by showing examples, which is super helpful if you're a visual learner like me."
— NATALIE
(Check out her siTE!)
"Site Series® REMOVED ALL THE OVER-COMPLICATED FLUFFERY AND MADE WRITING COPY DOABLE."
"After DIY-ing my copy TWICE with free resources, I knew I was missing *something* I didn't have the words for, literally. If you're willing to do the work, I promise it's easier than you think. The lessons are easy to digest and implement. Plus, ALL the support?! And ALL the over delivery? Get. Off. The. Fence. Join. It's really green here."
— NADIA
(CHECK OUT HER SITE!)
Having sick ass website copy & content will allow you to have...
LESS RED FLAG INQUIRIES
Thanks to clear, specific website copy that effortlessly speaks your target audience's language, you'll get significantly less—if any!—inquiries that don't align with your idea of "ideal."
SMOOTH SALES CALLS
Selling to potential clients on discovery calls is easy when your website copy does the hard work for you. Your leads will already know everything about you, your business, and the solutions you provide.
YOUR FREE TIME, SAVED
With copy that addresses your readers' objections, questions, and concerns before they even have to ask them, you'll save yourself all of the annoying back-and-forth of fielding FAQs.
MORE CASH IN YOUR POCKET
Namely, more cash from projects that you are actually pumped about, rather than projects you felt like you had to say 'yes' to in order to pay the bills, because no other inquiries were coming in.
WHEN THEY SAID "WORK SMARTER, NOT HARDER" THEY WERE TALKING ABOUT YOUR WEBSITE COPY.
Take it from Fran!
Just read about her transformation, and you'll see the power of awesome web copy in action. →
beforE
®
"Before taking Site Series®, I didn't feel confident about my website at all, and I felt like I was constantly falling into the trap of writing what I wanted to say and not what my audience needed to hear.
I knew that, although I enjoyed writing, copywriting was not my strongest skill, and I wanted to feel like my website copy content marketing was intentional and strategic, which it wasn't at the time. I honestly was embarrassed to send people to my website because I knew it wasn't doing a good job of conveying the value of my services."
"I feel SO much more confident in my website and its ability to help users get to know me, see the value in my work, and actually convert into clients.
I saw a 58% increase on inquiries in the 3 weeks following my website launch compared to the average of my past 3 months.
I had my highest income month in the history of my business.
I hired 2 new team members.
I've had dream clients who have been interacting with me on Instagram for 10+ months who inquired with me this month after my website launch and I don't think it's a coincidence!"
SITE SERIES
AFTER
®
SITE SERIES
alright, i'm sold
No, you have to be a
"great writer" to write great website copy.
and, hey — before you ask...
(because the copywriting strategies and formulas you'll learn inside of this course are *that* easy to implement.)
don't
don't
don't
don't
don't
You're not a "marketing girlie" and don't have any prior knowledge of digital marketing strategy or what makes an online presence work.
You failed 8th grade English class, you've never written a line of copy in your life, and you'd rather get eaten by a shark than write about yourself.
You've DIYed your website copy a million times but haven't ever been happy with it. (That changes now!)
You swear you've tried to implement every copy tip you've seen online to no avail, and you're wondering if this course will even work for you.
You don't know the difference between organic traffic and Friday afternoon Cape traffic on the Mass Pike. (That's fine bestie, I'll teach you!)
It's 100% possible to write your own SEO-optimized website copy,
even if...
"I WAS ABLE TO IMMEDIATELY
— kate
(check out her site!)
PUT WHAT I LEARNED ABOUT
WEB COPY INTO ACTION."
"And the process took about 3 months LESS than the last time I tried to draft my website copy on my own. Having a clear roadmap for what needs to be where is super helpful, and Site Series® did not disappoint."
SELECT THE PLAN THAT WORKS BEST FOR YOU
ss part 1
ss part 2
Copywriting Basics, Website Copywriting, & Launch Chapters
1:1 access to me via Slack for questions + support
Website Copy bonuses and resources
Monthly live group coaching calls
join the waitlist
SEO, Blogging, Email Marketing, and Pinterest Chapters
1:1 access to me via Slack for questions + support
SEO, Blog, Email, & Pinterest Bonuses + Resources
Monthly live group coaching calls
JOIN THE WAITLIST
Wondering which option is best for you? SS Part One is for people who don't love their website copy, but feel good about their marketing efforts otherwise. SS Part Two is for people who feel confident in their website copy, but need help with their marketing efforts. The SS Bundle is for you if you want to improve both your website copy AND your marketing efforts. Questions? DM me here OR email me at sara@betweenthelinescopy.com!
the ss bundle
All 7 course chapters ever included in Site Series® (!!!)
1:1 access to me via Slack for questions + support
Every single bonus and resource on the list
Monthly live group coaching calls
JOIN THE WAITLIST
easy to find you online,
WHEN IT'S
YOU'LL HAVE...
DREAM CLIENT INQUIRIES consistently filling up your inbox because they resonate with your website copy so much.
The knowledge you need to write EVERY SINGLE PAGE of your website (with SEO-optimized, conversion-friendly, heart-eyes-worthy copy).
Transferrable skills that'll help you EFFORTLESSLY market to your ideal audience, no matter what (or when!) you're selling to them.
PEACE OF MIND — FINALLY! Once your website is written and launched, you can sit back, relax, & ENJOY your freedom (while your site works for you).
YOU'LL HAVE...
easy to
find you
online,
say less
SO... YOU'RE STILL SCROLLING, BUT YOU HAVEN'T SIGNED UP YET... IS THIS WHY?
Here are 5 things Site Series® students struggled with before taking the course.
"I'm nervous I won't see any real life examples."
"I don't have time to actually sit down and do it."
"I've tried writing about myself before, and I suck at it."
this you? click here.
this you? click here.
this you? click here.
"This is low key expensive. Is it even worth it?"
this you? click here.
"Online courses haven't worked for me before, though..."
this you? click here.
“Sara’s teaching style and the way she breaks down what is so intimidating to a lot of people is SO needed in the copywriting space.
"I liked her course 10x better than all of them. It stands out as THE most valuable.”
— CHRISTIANA
(check out her site!)
← hmm, no. its something else.
← hmm, no. its something else.
“Sara gives examples for every question you ask her and will always send several resources to further educate you."
"She is a wealth of knowledge and doesn't hesitate to tell you her honest opinion to make sure your site is the best it can be. If you’re someone who likes to learn by example, Sara gives them for EV.ER.Y.THING.”
— BRIDGET
(check out her site!)
← HMM, NO. ITS SOMETHING ELSE.
"Before Site Series, writing my web copy felt SO daunting!"
"It felt like some huge project that would take me months and I honestly dreaded it even though I knew it was something I needed to do. Sara knows her stuff and will over deliver every single time AND she's always great at answering questions and guiding you through something you don't understand. She makes you feel like you CAN do it.”
— NATALIE
← HMM, NO. ITS SOMETHING ELSE.
"Before this course, writing my website copy was very intimidating. I always felt ‘stupid’ when trying to figure out what to write."
"I felt like it would be a lot of work and take a lot of time. But, luckily, this course was outlined in a way that it was really easy to understand and detailed the steps in a much less intimidating way than I had been seeing things! And it took WAY less time.”
— julie
(check out her site!)
← HMM, NO. ITS SOMETHING ELSE.
"If you're someone who has a website, this course is worth every penny."
"It is RICH with examples, taught by someone you can't help but like and who explains things in a way that makes sense and inspires you to get to writing. PLUS, it touches on so much more than just website copy. Honestly, it should cost a lot more than it does.”
— ALETHEA
(check out her site!)
"BAD COPY COULD BE THE
— jess
(CHECK OUT HER SITE!)
DEATH OF YOUR BUSINESS."
"If you want to sell products or services and successfully scale your business, don't skimp out on copy. And if you can't hire a copywriter right now — take Sara's course instead. You honestly can't afford to risk another day of driving prospects away because your current website is either confusing your audience or it's not compelling enough to resonate with them."
Let's be real, I know you're sitting there wondering if the course is worth the $$$ — let's talk about it!
Saving SEVEN THOUSAND DOLLARS by learning from me instead of hiring me — and STILL getting the same bomb results that all of my clients do.
Having UNLIMITED 1:1 ACCESS to me via Slack, so you can easily shoot me a DM or audio message and receive my personalized response within 24 hours.
Learning transferrable skills that'll not only help you write your website copy, but also help you be able to SELL ANYTHING to your audience at any time!
Being able to write your website copy on your own and ACTUALLY LAUNCH YOUR WEBSITE — and ensure the RIGHT people can actually find it.
enroll now
The Parts of Site Series®
Best
• DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH • DON'T TAKE MY WORD FOR IT, THOUGH
"IF YOU LIKE LEARNING BY EXAMPLE, THIS IS FOR YOU."
— bridget
(CHECK OUT HER SITE!)
"A big fear I had was spending a bunch of money to try this thing I've never done before and then just epically failing and wasting all that money in the process. Also just generally not knowing if THIS course would be the right course for me — but every single word on my website changed after taking this course. Sara helped me bring my site to life and with purpose, elevating every page to a whole new level."
EXTRA SUPPORT FROM ME, ALL THE TIME.
CALLS? EVERY MONTH. CHATS? WHENEVER YOU WANT.
Monthly COACHING Calls
In addition to monthly group Q+A calls (where I often invite a guest expert to join me and teach you even MORE about digital marketing best practices!) you'll ALSO join our course Slack group where you have access to me (and your fellow students!) for feedback on your website, blogs, and emails, as well as networking opportunities, answers to your FAQs, and additional supplemental resources.
and 1:1 access to me on Slack!
"The teaching style, quantity, and quality of content is insane."
After the last launch of Site Series®, I sent out a survey asking students their honest opinions about their experience, so I could learn more about how to better serve them.
Sarah Burk, an expert Pinterest manager (and expert content creator, in my opinion) has graciously allowed me to share a few of her responses with you.
Check them out for an unfiltered, inside look at what her experience with the course was like!
— sarah burk
(stalk her site here!)
Sarah burk | Pinterest manager
Q: What were your thoughts/feelings on writing website copy before taking Site Series®?
A: Despite feeling like a good writer, writing my website copy seemed incredibly daunting. I could stare at a blank Google doc for hours and never feel like it was good enough or the right things to say.
I'm not someone who makes big investments in my business. I wasn't sure I needed the course (because, like I said, I thought writing was something I could just do on my own), and I wasn't sure if it was the right time to invest in web copy.
Sarah burk | Pinterest manager
Q: What would you tell someone who's on the fence about purchasing Site Series®?
A: DO IT. If you're like me and like to give DIY-ing things a shot before you outsource, Site Series is the best option. It's truly one of the most valuable courses I've ever seen. It's no fluff, all value, plus it teaches you transferrable skills to keep improving your copy and messaging.
In other words, it's not just a fill-in-the-blank template. You know why it works and put in the work to figure it out. And the bonuses are just the heaping pile of cherries on top.
Sarah burk | Pinterest manager
Q: Why did you decide I was the right person to teach you this subject?
A: As an avid fan-girl of the Tuesday Table of Contents newsletter, I knew the way you taught made sense to me. I particularly love how many examples you incorporate into your education. That's what takes the course from 'theoretical' info to tangible, actionable knowledge.
Sarah burk | Pinterest manager
Q: Do you feel the course was worth the investment?
A: 100%. I have no regrets about the investment.
In fact, it's a steal.
SELECT THE PLAN THAT WORKS BEST FOR YOU
ss part 1
ss part 2
Copywriting Basics, Website Copywriting, & Launch Chapters
1:1 access to me via Slack for questions + support
Website Copy bonuses and resources
Monthly live group coaching calls
join the waitlist
SEO, Blogging, Email Marketing, and Pinterest Chapters
1:1 access to me via Slack for questions + support
SEO, Blog, Email, & Pinterest Bonuses + Resources
Monthly live group coaching calls
JOIN THE WAITLIST
Wondering which option is best for you? SS Part One is for people who don't love their website copy, but feel good about their marketing efforts otherwise. SS Part Two is for people who feel confident in their website copy, but need help with their marketing efforts. The SS Bundle is for you if you want to improve both your website copy AND your marketing efforts. Questions? DM me here OR email me at sara@betweenthelinescopy.com!
the ss bundle
All 7 course chapters ever included in Site Series® (!!!)
1:1 access to me via Slack for questions + support
Every single bonus and resource on the list
Monthly live group coaching calls
JOIN THE WAITLIST
your TRANSFORMATION, explained
KILLER WEBSITE
ALIGNED INQUIRIES
MORE MONEY
you are here
THE LIFE YOU WANT. FINALLY.
With copy that shows off your expertise, your personality, and your perspective — so your readers can actually get to know, like, and trust you.
Consistent inquiries, sales, and sign-ups from your dream clients — not the red- and orange-flag clients you tolerate for a paycheck.
And less of your free time spent working on (and worrying about) how you'll get new clients in the door.
alright, i'm sold
When you have a website and content marketing strategy that works FOR you, it's like having your own personal saleswoman that never clocks out. And you know what that means, don't you? Someone's covering your shift — and YOU can finally take a vacation from feeling like you have to spend all your energy marketing your business.
"I LOVE MY WEBSITE MORE THAN I EVER HAVE.
IT SHOWS WAY MORE OF WHO I AM, WHILE STILL BEING CLEAR, CONCISE, AND CLIENT-FRIENDLY."
— JULIE
(STALK HER SITE!)
"WRITING MY WEBSITE FELT SO MUCH QUICKER AND A THOUSAND TIMES LESS ANNOYING."
— KRISTA
(CHECK OUT HER SITE!)
"I've written three different sites now with the Site Series® resources and following along on the course. Enrolling in the course is an obvious choice if hiring someone to do it for you is not in the cards. It's FULLY LOADED, so useful, and you get immediate (and painless!) results. What more could you ask for?!"
Site Series® is the perfect website copy course for you if you're a...
Budget-friendly business owner wanting a pro copy strategy (without the pro copywriter price tag!)
Freelancer with a DIY spirit and a desire to write and launch your site confidently on your own
Personal brand with no clue how to make your copy personal
New copywriter looking to improve your copy skills to impress your clients (+ attract new ones!)
Biz owner dying to know how to effortlessly integrate SEO best practices into your copy
Fan of courses that include lots (!!!) of examples so you can get a complete education
Personal brand
Fan of courses
"IF YOU WANT TO GET MORE CLIENTS,
BE HAPPIER, AND FEEL LIKE A THOUSAND BRICKS WERE JUST LIFTED OFF YOUR SHOULDERS, THIS COURSE IS A MUST.
— JASMINE
(CHECK OUT HER SITE!)
alright, i'm sold
By the end of this website copy course, you could...
Publish a conversion-friendly website in DAYS, not months.
Stop relying on social media for the bulk of your inquiries.
Effortlessly (and confidently!) attract dream clients only.
Finally have your traffic actually convert to $$$!
Like Kate!
Like Fran!
Like the other Kate!
Like Jess!
100%
Money-Back Guarantee!
If Site Series® doesn't live up to your expectations, I'll give you 100% of your money back.
If you enroll in Site Series®, and you don't feel that it's the right decision for your business, you can email me at sara@betweenthelinescopy.com within 48 hours of your purchase and I will give you a 100% refund. (But it won't come to that, I'm sure — because I'm 100% certain that you'll love it.)
THAT'S HOW CONFIDENT I AM IN THIS COURSE.
SELECT THE PLAN THAT WORKS BEST FOR YOU
ss part 1
ss part 2
Copywriting Basics, Website Copywriting, & Launch Chapters
1:1 access to me via Slack for questions + support
Website Copy bonuses and resources
Monthly live group coaching calls
join the waitlist
SEO, Blogging, Email Marketing, and Pinterest Chapters
1:1 access to me via Slack for questions + support
SEO, Blog, Email, & Pinterest Bonuses + Resources
Monthly live group coaching calls
JOIN THE WAITLIST
Wondering which option is best for you? SS Part One is for people who don't love their website copy, but feel good about their marketing efforts otherwise. SS Part Two is for people who feel confident in their website copy, but need help with their marketing efforts. The SS Bundle is for you if you want to improve both your website copy AND your marketing efforts. Questions? DM me here OR email me at sara@betweenthelinescopy.com!
the ss bundle
All 7 course chapters ever included in Site Series® (!!!)
1:1 access to me via Slack for questions + support
Every single bonus and resource on the list
Monthly live group coaching calls
JOIN THE WAITLIST
Here's what you could be doing instead of panicking and hunting for clients:
- Taking the day off of work guilt-free
- Leisurely strolling through the aisles of Target and throwing whatever you want in your cart
- Playing pickleball with a slew of grandmas at 2pm on a Monday afternoon
- Sipping a crisp glass of Sauvy B in the hot sand
- Flying to Scottsdale, meeting a boy in a bar, getting matching tattoos with him a day later (actually, wait... I think that one might be just me?)
enroll now
SPEAKING OF...
here's what
i'll be doin'!
Answering Your
Questions
That’s up to you! There’s a lot of content — you can binge it, or you can take it one step at a time. The lessons are short enough to be digestible, and you can bypass anything that doesn't apply to you, if you need. (EX: no need to watch the 'Blog' module if you're not planning on blogging!)
All students get access to a Slack channel, where I share additional resources, provide website, blog, and email feedback, and answer questions directly! So, while there's no one-on-one calls with me, you've got direct DM access to me via Slack!
I also host monthly live group coaching calls where you can ask me (and the guest experts I invite to join me) your questions!
Nope! This course is for anyone who has a website (or is planning on launching a website soon) and wants to learn how to write copy that will actually gets them results.
It’s divided into three modules, all with slide decks and voiceover. I’m a very learn-by-example type of person, so I made sure to include lots of examples.
In fact, in the website copywriting chapter, each page has its own dedicated video where I walk through real-life websites and show you why they work so well (and how to replicate the strategies they used).
It would be helpful for you to know who you are, what you do, and who you help. Clarity about your business and your target audience is essential to write great copy, but if you’re still working through those things, don’t worry—we will be going over it in Chapter One: Copywriting Basics.
One of the course bonuses, the Target Audience Development Workbook, is also available should you need more extensive assistance with figuring out who you’re marketing to.
If you choose not to sign up for Part One right now, you'll have another opportunity to do so from October 26 - November 2, when Part Two becomes available.
After that, the course will not be available for purchase again until the Fall of 2024.
Click here to join the waitlist to make sure you get notified about the next launch, so you don't miss it!
"I love that this course
feels like you're just
chatting to a friend."
— Dominique
"I've taken a lot of online courses and I don't think I had
ever heard someone be so conversational. I loved it! If
you plan to do any kind of copywriting in the future, I
think this course is necessary. I also love the Google
Drive folder we got, I think it is a great tool to look back
on when you need help with something."
"This course has basically been the foundation for everything I know about website copy when helping my clients."
— ALETHEA
(stalk her site!)
"I feel way more confident in what the hell I'm doing, and I refer back to the course often—not only when writing website copy, but as I'm drafting other things like blog posts and email sequences, too."
I used to be really
skeptical of courses,
not convinced that they actually worked.
In fact, at the beginning of my copywriting journey, an extra-scammy sales page turned me off to online courses for years, because I was so repulsed by the slimy sales tactics the creator used.
It took me longer than I'd like to admit to come around and finally realize how much I could get out of learning from—and trusting!—the experts who had been around the block to teach me what I'd been spending so much time researching, guessing at, and testing on my own.
But, here's the truth: swearing off online courses only caused me to waste my own time and delay my success.
If I'd chosen to fast-track my success with online courses in the beginning of my freelance career, maybe it wouldn't have taken me so long to grow.
Once I *finally* found courses and mentors worth investing in, it was like a whole new world opened up to me—I loved my experience with them, and would have never learned all sorts of helpful things without them.
I'd survived on free education for so long, and been so jaded about my first interaction with that scammy sales page, that I didn't even realize how beneficial online courses could be.
Knowing what I know now, though, I wish I'd taken those courses when I was first starting out—who knows where I'd be now if I had?
Can I level with you?
You don't need this course if you...
Already have a BOMB website that consistently attracts your dream clients + customers (and feels/sounds like you!)
Feel 100% confident that your website is working for you online while you're spending time offline
Would rather hire a copywriter to write your website copy for you than learn how to write it yourself
You DO need this course if you...
Have been feeling "eh" about your copy for way too long, and are feeling ready to learn how to change that
Want to learn how to weed out all the red-flag inquiries and work ONLY with the kind of people you LOVE to work with
Feel like it's time to trade the client-chase rat race for a fat mojito on the beach (or whatever your version of paradise is!)
"The sincerity and value packed into each chapter is in comparison to all the other courses I have taken in the past."
—Maren
unmatched
ready to turn your website into a complete scroll-stopper?
(Because I'm sure as hell ready to teach you how!)
Specifically, I'm ready to teach you EVERYTHING I know about how to write (and launch!) a conversion-friendly website, using the same exact copywriting methods that I use for my own clients to get them real results.
And, of course, I made sure it'd be ridiculously easy for you to swipe my formulas and make them your own, so you can show off your pro-copywriter-level website copy (without dishing out the $6,900+ to hire me to write it for you).
sneaky sign-up 👀
"What would you say to someone who is on the fence about enrolling?"
Still on the fence?
"get down from there, you're not a cat!"
That's literally what one of my past students wrote in her feedback survey, in response to the question "what would you say to someone on the fence about investing in this course?" — and, honestly, I couldn't have said it better myself.
If you're still debating whether or not this course is a good fit for you, please do not hesitate to send me a message & ask! I'm more than happy to chat with you about the specifics of your situation and goals and help you determine if it's right for you.
dm me on insta
"100% WORTH THE INVESTMENT. YOU'll be proud of yourself."
"JUmp OFF THE FENCE. THEre is no comparison. it's that good."
"Don't be a baby back bitch — buy it already!"
