to settle?
HAS
YOUR
WEBSITE
BEEN
FORCING YOU
HAS YOUR
WEBSITE BEEN
FORCING YOU
BE HONEST:
Just "FINE".
YOUR “JUST FINE” WEBSITE IS EXACTLY THAT:
The people who inquire with you are giving way more red flags than green, but you end up settling for them because you’re never sure when your next inquiry will come in
You spend way too much time explaining your services in DMs or emails because your website doesn’t do the heavy lifting for you.
When someone says, “I found you through your website,” your first thought is, Ugh, please don’t judge me by that.
Potential clients ask questions that should be obvious from your site, but the information they need is either buried or missing altogether.
You feel like you’re constantly in “convincing mode,” trying to prove your worth instead of letting your website handle that for you.
You’re embarrassed to promote your website on social media because it feels outdated, misaligned, or just plain not “YOU.”
You’re stuck in a cycle of making small tweaks and hoping it’ll be good enough, but deep down, you know it’s not positioning you as the pro you are.
🫠
🫠
🫠
🫠
🫠
🫠
🫠
“JUST FINE” ISN’T REALLY FINE ANYMORE THOUGH, IS IT?
Your competitors are eating your lunch.
While you’re busy explaining away your website’s shortcomings, they’re snagging your dream clients with sites that do the talking for them. Those leads aren’t not waiting around for your “update” — they’re booking elsewhere.
You’re leaving money on the table.
A “just fine” website doesn’t inspire confidence or urgency. Potential clients are X-ing out before they ever reach out, because your site isn’t giving them a reason to stay. Every visitor who leaves without inquiring is a lost opportunity.
You’re working harder, not smarter.
Instead of your website acting as your brand’s hardest working 24/7 salesperson, you’re stuck in a never-ending loop of clarifying your services, repeating your process, and trying to convince people why they should work with you.
You’re not letting your personality stand out.
Your website is your chance to show off what makes you different. If it’s bland, outdated, or misaligned, you’re blending in with every other service provider — and missing the chance to make a lasting impression.
You’re stuck in the wrong conversations.
With the right website, you’d be talking to pre-qualified leads who are ready to book. Instead, you’re fielding inquiries from people who aren’t serious, can’t afford you, or just aren’t a good fit.
Your confidence takes a serious hit.
Deep down, you know your website doesn’t reflect the quality of your work. That nagging feeling of embarrassment keeps you from promoting yourself fully, and that hesitation is costing you visibility and growth.
And you know what? I DON'T BLAME YOU ONE BIT. Writing your website copy is hard. It’s SO freaking hard, because you know how much is riding on it being a success.
It’s a LOT of pressure to sit down and bang out thousands of words that are supposed to magically convince your ideal clients to choose you over your competition, casually brag about how awesome you are without making you look too #girlboss, AND appropriately communicate all the reasons why you’re the best person for the job, with the best personality, the best offers, and the best, happiest, coolest clients. LIKE? HELP????
It’s no wonder you haven’t been able to stomach giving your site the update it deserves. Sitting down to write something with that much importance, willing it to be *the thing* that sets you apart? It feels like running a marathon you never trained for, alongside people who are way ahead of you.
BUT YOU ALREADY KNEW THAT. YOU JUST HAVEN’T FIXED IT YET.
You deserve a website that works.
You deserve a website that makes you feel confident.
You deserve a website that sells for you.
You deserve a website
that works.
You deserve a website that makes you feel confident.
You deserve a website that sells for you.
“it’s a marathon,
not a sprint!”
When they said
they were not talking about your website copy.
introducing...
An actually-easy-to-understand, self-paced website copywriting course designed to help you finish your website copy draft FAST, without sacrificing quality, so you can have ideal clients running to your inquiry form in record time.
LEARN HOW
Because if your website comes with a disclaimer,
IT'S TIME FOR A
NEW WEBSITE.
“I was hoping you wouldn’t ask for the link, lol! My site is so old, I really need to update it one of these days — but you can still book through it!”
“Don’t mind my portfolio — it’s only got a few, and they’re super old. I swear I’ve worked with more people since then!”
“Oh Lord, my Coming Soon page has been up for a year! But just tell me what you need and I can DM or email you the info or something!”
“You’ll see my site mentions a bunch of services, but I’m really only focusing on a couple of them now. Just ignore the rest!”
“The website? Oh yeah… I wouldn’t say it’s perfect, but it gets the job done. It’s fine for now. Just don’t look too closely, okay? *awkward laugh*”
“Don’t mind my portfolio — it’s only got a few, and they’re super old. I swear I’ve worked with more people since then!”
“Oh Lord, my Coming Soon page has been up for a year! But just tell me what you need and I can DM or email you the info or something!”
“You’ll see my site mentions a bunch of services, but I’m really only focusing on a couple of them now. Just ignore the rest!”
“The website? Oh yeah… I wouldn’t say it’s perfect, but it gets the job done. It’s fine for now. Just don’t look too closely, okay? *awkward laugh*”
Define your differentiator.
Learn how to identify what makes you different, so drafting your web copy doesn’t feel like the most high-pressure situation on the planet anymore.
Write your website copy.
Use the easy SSSPRINT method to write your website copy in small, manageable spurts to avoid burnout, stay on track, and keep the momentum going!
Confidently launch your website!
Implement your new website copy into your design and confidently launch your site to the world so you can SHOW OFF UR HARD WORK & BOOK THOSE CLIENTS BABY
How this course makes writing your website copy EASY so you’ll actually get it DONE!
Steps
the
Exactly what you get when you sign up for
Site Series
®
Sprint
You can’t start your website copy draft if you don’t know what you’re selling, how you want to sound, what makes you stand out, or who you’re talking to. In the Brand Personality chapter, you’ll learn all of that + more!
YOU’LL LEARN HOW TO…
+ Develop your ideal client persona
+ Outline the best parts of your offer
+ Figure out your brand voice
+ Clearly define why YOU are the best option
ENROLL NOW
Discover Your Brand Personality
chapter 0
I know I told you that you’ll be able to write your website copy in a SSSPRINT — but that doesn’t mean we skip the basics. In this chapter, you’ll learn copywriting strategies that’ll help you write anything.
YOU’LL LEARN HOW TO…
+ Make the cardinal rules of copywriting your bitch
+ Use social proof to convince readers to buy
+ Determine which Stage of Awareness your reader falls under so you can write more specific copy
+ Use elements of emphasis and tone to improve your website copy AND reader experience
ENROLL NOW
Master the Copywriting Basics
chapter 1
What good is having bomb website copy if no one ever finds your website…? In this chapter, you’ll learn the basics of search engine optimization so your site can rank #1 on Google AND in your future clients’ hearts.
YOU’LL LEARN HOW TO…
+ Select your target keywords for each page of your website
+ Put your keywords in the correct places for maximum SEO impact
+ Write metadata that makes readers want to click on *your* site first
+ Optimize your website to stay in Google’s good graces
ENROLL NOW
Your Easy Guide
to Search Engine Optimization
chapter 2
You’ve got a matter of literal SECONDS to hook your reader before they bounce — so your homepage simply *cannot* be a flop. Lucky for you, though, this chapter is dedicated to making your homepage the best thing your readers will lay eyes on this year.
YOU’LL LEARN HOW TO…
+ Clearly communicate who you are and who your ideal target audience is
+ Answer your readers’ questions before they even have a chance to ask them (slay)
+ Showcase what you do, why you do it, and why YOUR way of doing things is so impactful
+ Draft a homepage that keeps people reading the rest of your website copy
ENROLL NOW
Draft Your Homepage
chapter 3
Previously known as “the most difficult page to write,” your About page is no longer your problem. In this chapter, we’re focusing on how to stop hating writing about yourself so you can start embracing your story (and connecting it to your ideal clients’ stories).
YOU’LL LEARN HOW TO…
+ Stop feeling stuck when you get to this page (we all know this one is the kicker; it’s scary! but not anymore)
+ Write about yourself without feeling salesy or icky or gross or braggy or weird
+ Finally fill your About page with something *other* than the same boring shit you have on your LinkedIn profile
+ Relate to your readers with stories, details, and direct website copy (so choosing you over your competition feels like a no-brainer!)
ENROLL NOW
Draft Your About Page
chapter 4
The job of this page is to SELL, and that’s exactly what you’re learning in this chapter — but we *won’t* be sacrificing your personality, your values, or your brand voice, to do it. It is 100% possible to be convincing without being salesy, and my signature sales-focused storytelling method is perfect for your Services page.
YOU’LL LEARN HOW TO…
+ Structure your Services page for maximum conversion
+ Confidently convey your expertise, effortlessly showcasing the reasons to work with you
+ Present your services in a way that makes working with you look like THE BEST option
+ Show off your clients’ results and testimonials
+ Display your unique process in an engaging manner
ENROLL NOW
Draft Your Services Page
chapter 5
aka your DEAL CLOSER page 💅🏼In this course, we don’t sleep on the Contact page, because we know exactly how impactful it is for landing those dream clients and encouraging them to actually book with you.
YOU’LL LEARN HOW TO…
+ Write an engaging, action-inspiring Contact page headline
+ Write an introductory statement that makes YOU the obvious industry choice
+ Add more relevant content to the page so people have all the info they need (and stay on it longer!)
+ BONUS: guest expert lesson from a respected Client Experience Architect all about how to optimize your inquiry forms for conversion!
ENROLL NOW
Draft Your Contact Page
chapter 6
You didn’t think I was gonna leave you with a sexy copy draft and NO advice on how to actually set your new site LIVE, did you? Come on. In this chapter, we’re focusing on actually getting your site UP because Lord knows no one’s inquiring if your site isn’t even live….. 👀
YOU’LL LEARN HOW TO…
+ Launch without missing a single THINGGGG thanks to my slay of a comprehensive website launch guide
+ Choose the right website builder for your brand with in-depth back-end tutorials of Showit, Squarespace, Webflow, and Shopify
+ Market your new site with a bang so you can get more eyes on your new content!
ENROLL NOW
Launch Your Site with Confidence
chapter 7
in addition to these awesome
BONUS LESSONS,
How to Use AI in Your Copywriting Process
The Art of the Optimized Contact Form
w/ bemused studio
w/ passions collective
You'll also learn how to write these pages:
Links
Resources
Subscribe
Freebie
Confirmation
Coming Soon
One-Pager Site
🔗
📓
💌
🆓
✅
🤫
😃
SELECT THE PLAN THAT WORKS BEST FOR YOU
EVERYTHING you need to confidently write your website copy on your own
In-depth HOW TO and HOW IT'S DONE video lessons about Copywriting Basics, Home, About, Services, Contact, and 404 Error pages
An entire chapter on all of the SEO basics you need to know to optimize your site & get found on Google
BONUS lessons teaching you how to write your Subscribe, Freebie, Resources, Custom Confirmation, and Links pages AND One Pager / Coming Soon sites
BONUS guest expert lesson from AI Auntie about how to use AI to write the best copy
Easy-to-use website copywriting template for drafting your copy alongside the course
Ridiculously comprehensive resource doc designed to help draft your website copy step-by-step (even through the parts you usually get stuck on!)
Support via Slack to ask questions and get feedback on your copy
Quarterly LIVE guest expert lessons from industry experts
Personalized website copy review video by me! (if you finish your copy within 60 days of purchasing the course, which you will DEF be able to do!)
pay
in full
payment plan
$997
$333 (x3)
ENROLL NOW
ENROLL NOW
not anymore!
I've taken something that used to take FOREVER — and come with a hell of a lot of second guessing — and transformed it into something you'll actually FINISH, instead of something you keep giving up on. Your future website copy draft thanks you.
enroll now
It used to be hard, but...
"Sara turned something that gave me so much anxiety into something I am
"Site Series® is the single best investment I have made for my business. Sara takes the vagueness and complexity out of copywriting and gives you a great understanding of the steps you need to take to write copy that not only connects, but converts. She shows you examples of every single element, so you know exactly HOW to do it for your own business. I have taken SO MANY online courses, and Site Series® stands out as the most valuable."
— CHRISTIANA
(check out her site!)
really excited about."
"Sara 1000% over-delivers and you get way more than what you could even
"What started out as a daunting thing that I really dreaded doing, quickly became something I was really EXCITED to do! If you're launching a new website soon or you want to refresh your web copy, Site Series® is THE thing you need to help you do it. Sara breaks down every section so well and instead of a ton of teaching AT you, she teaches by showing examples, which is super helpful if you're a visual learner like me."
— NATALIE
(Check out her siTE!)
imagine."
"Site Series® removed all the overcomplicated fluffery and made writing copy
"After DIY-ing my copy TWICE with free resources, I knew I was missing *something* I didn't have the words for, literally. If you're willing to do the work, I promise it's easier than you think. The lessons are easy to digest and implement. Plus, ALL the support?! And ALL the over delivery? Get. Off. The. Fence. Join. It's really green here."
— NADIA
(CHECK OUT HER SITE!)
doable."
This is the most supported you will
feel in a
self-paced course.
ever
You know better than anyone that when you sit down to write your website copy, YOU GET STUCK. And, until now, nothing has been able to help.
When I reimagined my website copywriting course, my #1 goal was to make it actually actionable, so that WHEN you get stuck, you have the support you need to quickly get *unstuck* and keep writing, so you don’t delay your website any longer.
here's how i do that 👉🏻
here's how i do that 👇🏻
When you reach those inevitable roadblocks that leave you wondering “am I even making sense?” and “does this sound like every other bitch?” the easiest thing to do is give up. NOT ANYMORE, BESTIE! I’ve created an entire section of Roadblock Reassurance, outlining every possible scenario you could get stuck while writing your website copy, and exactly how to fix it.
Roadblock Reassurance
01.
Jumping straight into the draft with no plan, no vision, and no idea what the hell you’re doing is the fastest way to stop writing your website copy. I’ve created quick, easy “website warm-ups” for you to help you feel ready to draft the important pages of your website, developing things like your brand voice, your offers, your website’s key messages, and more.
Website
Warm-Ups
02.
Enrolling in a website copywriting course is one thing, but actually DOING a website copywriting course is another. With my super easy site SPRINTS, you’ll be able to follow along with the course lessons and actually do the thing you bought the course to do: write GOOD website copy, without it feeling like a marathon.
Easy-to-Follow
Site Sprints
03.
(the best part!)
When you’re writing something as important as your website copy, it’s normal for your brain to turn to mush every once in a while. I’m helping you combat that by giving you the option of STRETCHING your copy muscles throughout, with quick exercises to get the fluff out of your website copy and the personality back in.
Copy
Stretches
04.
For every student that completes the course within 30 days of purchase, I’ll go in and suggest edits in your SSSPRINT website copy template so you can be positive you’re launching your new website with 100% confidence that it’s WAY better than “just fine” AND for every student that gets their site fully ready to roll within 60 days of purchase, I’ll record you an in-depth website copy review video once your site is in its designed form, ready to be published!
My Copy Edits
in Your Doc
05.
"I WAS ABLE TO IMMEDIATELY
— kate
(check out her site!)
PUT WHAT I LEARNED ABOUT
WEB COPY INTO ACTION."
"And the process took about 3 months LESS than the last time I tried to draft my website copy on my own. Having a clear roadmap for what needs to be where is super helpful, and Site Series® did not disappoint."
When your website is your 24/7 salesperson, these things are no longer your job 👉🏻
ANSWERING
QUESTIONS ABOUT
YOUR SERVICES
When your website is your 24/7 salesperson, these things are no longer your job 👇🏻
SEARCHING
FOR
CLIENTS
CONVINCING PEOPLE TO WORK WITH YOU
SELLING
YOURSELF
ALL THE TIME
NAVIGATING AWKWARD MONEY CONVOS
SEARCHING
FOR
CLIENTS
CONVINCING PEOPLE TO WORK WITH YOU
SELLING
YOURSELF
ALL THE TIME
NAVIGATING AWKWARD MONEY CONVOS
EXPLAINING YOUR UNIQUE PROCESS
BUILDING TRUST WITH YOUR AUDIENCE
SCREENING OUT RED FLAG CLIENTS
SETTING
EXPECTATIONS
MAKING A GOOD
FIRST IMPRESSION
CONSTANT BACK AND FORTH ABOUT DETAILS
SHOWCASING YOUR EXPERTISE
SHOWING OFF
YOUR WORK
EXPLAINING YOUR AVAILABILITY
ADDRESSING COMMON OBJECTIONS
BUT WHEN YOUR WEBSITE ISN'T DOING THE HEAVY LIFTING?
You're on the hook for all those things, and more.
When you think of your website as JUST A WEBSITE, it’s easy to write it off as “unnecessary” or “not top priority” or “something I’ll do when I have the time” (which we both know is never because what kind of business owner just… HAS the time???).
But when you remember that your website isn’t actually just a website — it’s quite literally your brand’s biggest cheerleader, hardest worker, brightest storefront, largest billboard, and most skilled salesperson — putting it off is no longer an option.
alright, i'm sold
Good websites
MAKE
you money.
Bad websites
COST
you money.
Hi, I’m Sara —
I've written hundreds of thousands of words of website copy. I’ve spent hours upon hours every single week writing website copy for my clients for YEARS. I’ve agonized over the right things to say on my own sites and sales pages.
So, YEAH, it’s safe to say I know better than anyone how much work goes into launching a website built for conversion.
Writing your website copy on your own, for the lack of a better word: BLOWS. Especially when you don't know where to start, or how to write that killer personality-infused copy, or how to skrrt past the dreaded 'salesy' vibes and land on juuuust the right thing to say to make your readers take action.
When you have a clear outline of exactly how to write your copy — complete with tons of real-life examples and in-depth tutorials — suddenly it's not so hard anymore, and before you know it, your inbox is overflowing with "new lead!" and "new sale!" and "new student!" notifications, thanks to the expert strategies you were able to learn and implement with ease.
but you can call me Website Girl, or the Queen of Over-Delivering, or (hopefully!) your new Copy Coach
WEBSITE COPYWRITER SLASH MARKETING MENTOR, TO THE RESCUE 👇🏻
"BAD COPY COULD BE THE
— jess
(CHECK OUT HER SITE!)
DEATH OF YOUR BUSINESS."
"If you want to sell products or services and successfully scale your business, don't skimp out on copy. And if you can't hire a copywriter right now — take Sara's course instead. You honestly can't afford to risk another day of driving prospects away because your current website is either confusing your audience or it's not compelling enough to resonate with them."
"WRITING MY WEBSITE FELT SO MUCH QUICKER AND A THOUSAND TIMES LESS ANNOYING."
— KRISTA
(CHECK OUT HER SITE!)
"I've written three different sites now with the Site Series® resources and following along on the course. Enrolling in the course is an obvious choice if hiring someone to do it for you is not in the cards. It's FULLY LOADED, so useful, and you get immediate (and painless!) results. What more could you ask for?!"
"IF YOU LIKE LEARNING BY EXAMPLE, THIS IS FOR YOU."
— bridget
(CHECK OUT HER SITE!)
"A big fear I had was spending a bunch of money to try this thing I've never done before and then just epically failing and wasting all that money in the process. Also just generally not knowing if THIS course would be the right course for me — but every single word on my website changed after taking this course. Sara helped me bring my site to life and with purpose, elevating every page to a whole new level."
HERE’S EXACTLY how your website copy can make you money:
worried about results and rOI?
The Photographer Gets Paid
A wedding photographer transforms her website from a generic portfolio to a storytelling powerhouse that showcased their style, personality, and experience.
Within weeks, a bride books her top package after reading a heartfelt “About Me” page and seeing a gallery designed to reflect exactly the vibe she wanted for her big day. Cha-ching.
The Designer Does Her First 5-Figure Month
The brand designer revamps her website to highlight her signature process and include testimonials that made her clients sound like her biggest fans.
A single blog post about how to craft a standout logo brings in a dream client, and that project turns into referrals that pushes her over the 5-figure mark in just one month.
The Wedding Planner Lands a Win
This wedding planner has been solely relying on word-of-mouth (and it wasn't going great) until her new website started pulling its weight.
A couple finds her site on Google, binge-reads her in-depth Services page, and sends her a “WE NEED YOU!” inquiry after loving her seamless planning process. They book her top-tier service on the spot during the discovery meeting.
The Virtual Assistant Gets Mad Views
This VA specializing in social media management finally added SEO-focused copy to her Services page, and a small business owner discovers her site after searching “social media help for solopreneurs.”
One strategic inquiry later, she has a retainer client paying her $2K a month — and that’s not even counting the Instagram engagement from her blog post linking back to her site.
The Copywriter Captures Dream Leads
A new copywriter rewrites her site to stop sounding like everyone else and start speaking directly to their dream clients.
The difference? A clear niche and a homepage that makes clients say, “Where have you been all my life?” A single inquiry now turns into a $4K project — and her first client project she genuinely loves (with bomb client feedback to match).
The second you have a site you’re actually confident in, everything falls into place, because you FINALLY feel good about selling yourself, promoting your business, publishing new content, and moving the needle forward — all while your website is working for you behind the scenes, effortlessly bringing in those leads, aligned clients, and sales.
POINT OF THE STORY?
your TRANSFORMATION, explained:
KILLER WEBSITE
ALIGNED INQUIRIES
MORE MONEY
starting line
The life you want, finally.
With copy that shows off your expertise, your personality, and your perspective — so your readers can actually get to know, like, and trust you.
Consistent inquiries, sales, and sign-ups from your dream clients — not the red- and orange-flag clients you tolerate for a paycheck.
And less of your free time spent working on (and worrying about) how you'll get new clients in the door.
count me in!
When you have a website and content marketing strategy that works FOR you, it's like having your own personal saleswoman that never clocks out. And you know what that means, don't you? Someone's covering your shift — and YOU can finally take a vacation from feeling like you have to spend all your energy marketing your business.
YOU'RE ALREADY
TAKING YOUR
VICTORY LAP.
While your competitors are still stretching at the starting line, agonizing over their first headline, second-guessing every word choice, and running endless drafts by their mother / partner / VA / sister’s friend’s cat…
*cue the confetti and champagne… or maybe GatoradE poured all over you?*
BECAUSE YOU’VE JUST CROSSED THE FINISH LINE WITH:
that hooks dream clients faster than your latest beach read
that has prospects falling head over running shoes for your brand
presented so clearly, clients are sprinting to your inbox
that has you leading the pack in Google searches
that transforms browsers into buyers at record pace
A HOMEPAGE
AN ABOUT PAGE
SERVICE PACKAGES
SEO
A CONTACT PAGE
Life after the finish line — aka life after running in circles with your copy, getting absolutely nowhere (and getting no leads or good, green flag clients, either 👀😬) — looks like THIS 👇
✓ Wake up to inquiry notifications that actually excite you, because they’re finally from dream clients that you WANT to work with
✓ Your DMs are filled with "I feel like you read my mind!" messages from website visitors
✓ That familiar pit in your stomach when someone asks for your website link? Ancient history now.
✓ You're able to step away from your business for a week and trust that things will keep running smoothly without the constant hustle
say less
✓ You confidently raise your prices because your ideal clients are lining up, eager to invest in what you offer
✓ Your finally brand feels like an extension of your personality, and your business actually *reflects* who you are and what you stand for
BECAUSE INSTEAD OF…
Running in circles with endless copy revisions
Hitting the wall with writer's block
Training for a marathon you never start
YOU’RE FINALLY…
Crossing daily finish lines with confident client calls
Breaking personal records with consistent dream client inquiries
Taking victory laps while others are still at their warm-ups
Watching the competition lap you online
Leading the pack in your industry
…but that’ll only happen if you stop putting off writing your website copy, and actually put in the work to launch the site you’re proud of.
Because your ideal clients can’t find you online if you’re still stretching at the starting line, hoping no one notices that your ‘Coming Soon’ page has been up for months, willing it to do work as well as a whole ass website, but knowing it’s coming up short.
Would you rather be jogging in place, while your dream clients book with someone else? Or sprinting past your sales goals, with aligned inquiries filling up your inbox?
Staying at the starting line isn’t an option if you want to book more of your ideal clients, make more money, and have your website work FOR you.
SO WHAT ARE YOU GOING TO DO?
stay stuck at the starting line
while your hottest leads keep Googling the solution they need from you, and finding other people’s websites?
🧍♀️
CONFIDENTLY CROSS THE FINISH LINE WITH CONVERSION-FRIENDLY WEBSITE COPY
and start booking dream clients at lightning speed?
or
You already know what the finish line looks like.
You already know how much you want — and need — to cross it.
And you already know that your competitors are halfway through their race as we speak.
How fine are you with
the choice is yours, but remember:
I won’t lie to you, I’ve settled for “just fine” a LOT in my life. The just-fine boyfriend (that often made me sad, but it wasn’t terrible.). The just-fine relationship to wellness (that made me feel like a piece of shit, but I wasn’t completely unhealthy). The just-fine retainer client (that low key made me wanna rip my hair out, but it was good-enough money).
We often settle for them because we don’t trust that the “SO, SO GOOD”s are coming. We’re fine with being just fine, because, well… you know what they say about the Hell you know and the Heaven you don’t. But those too-good-to-be-true, OMG-I-don’t-deserve-this, holy-shit-is-this-really-happening moments DO come. They ARE in your future.
And it’s up to you to realize that, YEAH, you are worthy. You are good enough. Great things can happen to you. And, no, you’re NOT settling for “just fine” anymore.
Maybe that manifests by ending your shitty relationship, or giving diet culture the middle finger, or telling your red flag retainer client to get lost… or maybe it comes in the form of investing in your business, yourself, and the “SO, SO GOOD”s you’re finally ready to welcome.
“just fine”?
AND WHAT I’VE NOTICED ABOUT THE “JUST FINE”S?
Having
website copy will allow you to have...
sick
LESS RED FLAG INQUIRIES
Thanks to clear, specific website copy that effortlessly speaks your target audience's language, you'll get significantly less—if any!—inquiries that don't align with your idea of "ideal."
SMOOTH SALES CALLS
Selling to potential clients on discovery calls is easy when your website copy does the hard work for you. Your leads will already know everything about you, your business, and the solutions you provide.
YOUR FREE TIME, SAVED
With copy that addresses your readers' objections, questions, and concerns before they even have to ask them, you'll save yourself all of the annoying back-and-forth of fielding FAQs.
MORE CASH IN YOUR POCKET
Namely, more cash from projects that you are actually pumped about, rather than projects you felt like you had to say 'yes' to in order to pay the bills, because no other inquiries were coming in.
WAY MORE FLEXIBILITY
To launch a new product whenever (you know how to write the copy to sell it now!) or to take extra time off (you can afford it now!) or to make edits to your site w/o being scared (you're basically a copywriter!)
PEACE OF MIND, FINALLY
We both know how much mental space a "just fine" website takes up. Can you imagine what you'll do with all that brain power now that you won't have "update my website" looming over your head?
NO MORE DISCLAIMERS
That "oh, fuck" moment when someone asks you for your website URL will instantly disappear the second you hit "publish" on your sexy new site with copy that ACTUALLY sounds like you.
WHEN THEY SAID "WORK SMARTER, NOT HARDER" THEY WERE TALKING ABOUT YOUR WEBSITE COPY.
take it from Fran!
Just read about her transformation, and you'll see the power of awesome web copy in action. →
beforE
"Before taking Site Series®, I didn't feel confident about my website at all, and I felt like I was constantly falling into the trap of writing what I wanted to say and not what my audience needed to hear.
I knew that, although I enjoyed writing, copywriting was not my strongest skill, and I wanted to feel like my website copy content marketing was intentional and strategic, which it wasn't at the time. I honestly was embarrassed to send people to my website because I knew it wasn't doing a good job of conveying the value of my services."
"I feel SO much more confident in my website and its ability to help users get to know me, see the value in my work, and actually convert into clients.
I saw a 58% increase on inquiries in the 3 weeks following my website launch compared to the average of my past 3 months.
I had my highest income month in the history of my business.
I hired 2 new team members.
I've had dream clients who have been interacting with me on Instagram for 10+ months who inquired with me this month after my website launch and I don't think it's a coincidence!"
AFTER
i'm soooo in!
student love for sssprint
is the perfect website copy course for you if you're a...
Budget-friendly business owner wanting a pro copy strategy (without the pro copywriter price tag!)
Freelancer with a DIY spirit and a desire to write and launch your site confidently on your own
Personal brand with no clue how to make your copy personal
New copywriter looking to improve your copy skills to impress your clients (+ attract new ones!)
Biz owner dying to know how to effortlessly integrate SEO best practices into your copy
Fan of courses that include lots (!!!) of examples so you can get a complete education
Personal brand
Fan of courses
You're not a "marketing girlie" and don't have any prior knowledge of digital marketing strategy or what makes an online presence work.
You failed 8th grade English class, you've never written a line of copy in your life, and you'd rather get eaten by a shark than write about yourself.
You've DIYed your website copy a million times but haven't ever been happy with it. (That changes now!)
You swear you've tried to implement every copy tip you've seen online to no avail, and you're wondering if this course will even work for you.
You don't know the difference between organic traffic and Friday afternoon Cape traffic on the Mass Pike. (That's fine bestie, I'll teach you!)
It's 100% possible to write your own SEO-optimized website copy,
even if...
"If you want to get more clients,
be happier, and feel like a thousand bricks were just lifted off your shoulders,
— JASMINE
(CHECK OUT HER SITE!)
this course is a must."
“FAST, CHEAP, AND
GOOD — PICK TWO”?
Learning how to GOOD write website copy FAST for
CHEAP is possible. In fact, it’s exactly what’s possible
for YOU, the second you sign up for this course & get
your immediate access to a step-by-step course
outlining the entire process for you.
YOU KNOW THE OLD CLICHE THAT GOES
That one's not about your
website copy either.
JOIN SSSPRINT →
even though it feels like it lately,
YOUR WEBSITE COPY DOESN'T HAVE TO...
Be something you outsource
Be super difficult
Take forever
YOU'RE STILL SCROLLING, BUT YOU HAVEN'T SIGNED UP YET...
Here are 5 things Site Series® students struggled with before taking the course.
"I'm nervous I won't see any real life examples."
"I don't have time to actually sit down and do it."
"I've tried writing about myself before, and I suck at it."
click here.
click here.
"I dont believe you that it's ACTUALLY gonna be easy."
click here.
"Online courses haven't worked for me before, though..."
click here.
Soooo...
IS THIS WHY?
click here.
“Sara’s teaching style and the way she breaks down what is so intimidating to a lot of people is SO needed in the copywriting space.
"I liked her course 10x better than all of them. It stands out as THE most valuable.”
— CHRISTIANA
(check out her site!)
← hmm, no. its something else.
← hmm, no. its something else.
“Sara gives examples for every question you ask her and will always send several resources to further educate you."
"She is a wealth of knowledge and doesn't hesitate to tell you her honest opinion to make sure your site is the best it can be. If you’re someone who likes to learn by example, Sara gives them for EV.ER.Y.THING.”
— BRIDGET
(check out her site!)
← hmm, no. its something else.
"Before Site Series, writing my web copy felt SO daunting!"
"It felt like some huge project that would take me months and I honestly dreaded it even though I knew it was something I needed to do. Sara knows her stuff and will over deliver every single time AND she's always great at answering questions and guiding you through something you don't understand. She makes you feel like you CAN do it.”
— NATALIE
← hmm, no. its something else.
"Before this course, writing my website copy was very intimidating. I always felt ‘stupid’ when trying to figure out what to write."
"I felt like it would be a lot of work and take a lot of time. But, luckily, this course was outlined in a way that it was really easy to understand and detailed the steps in a much less intimidating way than I had been seeing things! And it took WAY less time.”
— julie
(check out her site!)
← hmm, no. its something else.
"If you're someone who has a website, this course is worth every penny."
"It is RICH with examples, taught by someone you can't help but like and who explains things in a way that makes sense and inspires you to get to writing. PLUS, it touches on so much more than just website copy. Honestly, it should cost a lot more than it does.”
— ALETHEA
(check out her site!)
If you finish the course, NOT publishing your
