Let's make it happen!
I know, I know—easier said than done. Or is it?
Writing your website copy can be a difficult task when you're not sure where to start, or what to write, or how to skrrt past the dreaded "salesy" copy and land on juuust the right thing to say.
But when you have a clear roadmap of exactly what to do, suddenly it's not so hard at all... and suddenly your inquiry form is filled with inquiries about projects with clients you'd thought only ever existed in a fantasy world.
WHENEVER YOU SIT DOWN TO WRITE IT, THERE'S ALWAYS SOMETHING IN THE WAY OF YOU FINISHING THE DRAFT, LIKE...
A self-paced, comprehensive website copywriting course that’ll not only teach you how to write website copy that people will actually want to read—but also how to get your ideal clients and customers TO your site using free, easy content marketing strategies.
→ "What do my ideal clients need to know before inquiring about working with me?"
→ "What's the sweet spot between not enough and too much when it comes to selling my services?"
→ "How do I keep my copy from sounding generic, and get my readers excited?"
& all the other "how the hell do I do this?" questions!
Answers your readers' questions before they even have to ask them.
Here's what great website copy does for you:
Gives your leads a reason to choose your brand over your competition.
Attracts the people you actually want to work with and repels the people that you don't.
Makes you look like a professional biz
with your you-know-what together.
Makes you more money. (Let's be real, you know that's why you're here!)
While learning how to write the best, most relatable website copy is absolutely essential in order for your site to convert into sales...it’s not the only piece of the puzzle. Your website copy could be the most revolutionary marketing masterpiece to ever grace the Internet—but that doesn’t matter if no one even makes it to your site in the first place.
Get on Google's good side by optimizing your website for SEO,
so you can show up in search results & outrank the competition.
Get more eyes on your website by posting fresh content strategically written to provide value to your viewers and improve your SEO.
Get more people on your email list using my surefire lead magnet, newsletter, and welcome sequence creation strategies.
WANT MORE DETAILS?
Start with a powerful foundation by learning the basics of copywriting, uncovering what your target audience really wants, and understand how to easily communicate the value you're providing them.
You'll also learn all about keyword research from Guest Experts Abbey and Courtney of marketing agency Duo Collective!
Learn how to write copy for the 4 core pages (Home, About, Services, Contact) and the 4 flex pages (Blog, Portfolio, Resources, 404 Error) of your website—for a total of 8 web copy pages.
Each page has its own dedicated 'how-to' lesson, where we'll cover what to say and how to say it to maximize conversion.
Each page's lesson also includes a 'how-it's-done' video tutorial, where I show you examples of websites that use the strategies I'm teaching and how you can implement them for your own site!
the main event!
Web Copy 101 & Page-Specific Goals
Writing For SEO While Still Sounding Human
8 individual "how-to" tutorials for each page
8 in-depth "how-it's-done" example videos
How To Edit Your Website Copy
EXTRA LESSON! How To Write Great Headlines
Page-Specific Sections Master List
FAQ Guide and Idea Master List
Call To Action Idea Master List
Website Copy Editing Checklist
Master the fundamentals of how to optimize your site for SEO so you can outrank your competition on Google, show up in search results, and get more eyes on your website.
This module has everything you need to know about SEO and nothing that you don't.
Learn how to harness the true power of content marketing by publishing strategic blog posts, and get excited about how many views your website gets once you start blogging.
This chapter also includes a lesson on how to promote your blogs on Pinterest from Guest Expert Sarah Burk!
Why Blogging Is Vital For More Website Views
The Perfect Blog Post Formula
What Makes A Click-Worthy Blog Title
How To Optimize Your Blogs For SEO
The Easy 4-Step Blogging Strategy
How To Market Blogs on Pinterest with Sarah Burk
52 Blog Post Ideas Master List
Blog Post Pre-Publish Checklist
Gain the knowledge you need to start utilizing the best tool for growing your community, nurturing leads, building authority, and connecting with your potential clients: email marketing.
Your subscribers are the most ready-to-buy audience you have access to, and this chapter covers everything you need to know about how to get—and keep!—people on your email list.
Why Email Marketing Is Important For Growth
How To Grow Your Email List
Creating An Irresistible Lead Magnet
Keeping Subscribers Engaged with a Newsletter
Writing Your Email Welcome Sequence
How To Get People To Subscribe with Opt-In Copy
Email Copywriting and Optimization Tips (Master List of resources including how to write subject lines, optimize for mobile, & more!)
No need to worry about your finished website copy draft chilling in Google Docs for eternity while you figure out how to make the most of your launch—this chapter covers all of that for you.
We're ending off this course by talking about how to make sure your site is optimized, legally legit, and designed beautifully.
(Oh, and of course, how to maximize the web traffic from your launch!)
No, you don't have to be
a "good writer" to write great web copy.
Or, actually, how hard it used to be to figure it out—once you finish the website copywriting module, you won't feel that way anymore.
Because when you become a Site Series™ student, you get instant access to not only my tried-and-true master list of everything a conversion-focused website needs, I'm teaching you what to say and how to say it in a way that not only sounds like you, but also resonates with your audience.
You'll be able to write copy that tells their story, while helping them to get to know yours, too.
About page? Check!
It may seem like an obvious benefit, but have you thought about what it would be like for every inquiry you get to be from an ideal client?
When your website copy does the heavy lifting of weeding out the people who aren't a good fit for you, you free up so much time that you would have otherwise spent emailing and Zooming with leads that were bound to go nowhere.
More free time?
Budget-friendly business owner wanting a pro copy strategy without the pro price tag
Personal brand with no clue how to make your copy personal
Freelancer with a DIY spirit and a desire to write and market your site on your own
New copywriter looking to improve your skills to impress your clients
Biz owner dying to know how to effortlessly integrate SEO best practices into your copy
Person who likes to have an easy and clear set of directions that make getting results feel easy
Fan of courses that include lots of examples so you can get a complete education
my exact website copy strategy
11+ bonuses and extra resources
LIVE Q&A GROUP
4 PAYMENTS OF $330
SIX JAM-PACKED COURSE MODULES
MY EXACT WEBSITE COPY STRATEGY
11+ BONUSES AND EXTRA RESOURCES
LIVE Q&A GROUP
ONE PAYMENT OF $1297
Frequently Asked Questions
Website copy is the main purpose of this course, and it makes up about 75% of the lessons! The secondary chapters—SEO, blog, and email—are all there to help supplement what you’ve learned about writing website copy.
I chose to offer these secondary lessons in addition to providing a comprehensive website copywriting course so you’d leave with more than just a plain web copy draft. Website copy only works if people actually visit your site, and SEO, blogging, & email marketing help you get more web traffic and page views.
No one-on-one access is included with your purchase of the course, however I will be hosting one live group coaching call where you can ask me your questions!
What you will get as a Site Series™ student, though, is a discount on my 60-minute strategy calls, should you be interested in one-on-one support after you finish the course.
Nope! While I do teach an entire lesson on how to write your Services page, you can still benefit from every other Site Series™ lesson. Please note, though, that I will not be teaching a lesson on how to write your Shop page or product descriptions.
Yep! I’m showing you how to write your own website copy by telling you exactly how I do it for my clients. I’m even walking you through the behind-the-scenes of some of my client projects, and telling you the thought process behind every single section.
Working with a copywriter one-on-one definitely has its benefits, but if you’re hoping to save some cash and you’re ready to take on the project on your own (supported by the right strategies and tools, of course), then this course is a great option!
It’s divided into six modules, all with slide decks and voiceover. I’m a very learn-by-example type of person, so I made sure to include lots of examples. In fact, in the website copywriting chapter, each page has its own dedicated video where I walk through real-life websites and show you why they work so well (and how to replicate the strategies they used).
That’s up to you! There’s about 8ish hours of content, so you can binge it, or you can take it one step at a time. The shortest lesson is a few minutes long, and the longest lessons are 60+ minutes long. (Those long ones are the website page walkthroughs).
It would be helpful for you to know who you are, what you do, and who you help. Clarity about your business and your target audience is essential to write great copy, but if you’re still working through those things, don’t worry—we will be going over it in Chapter One: Copywriting Basics.
One of the course bonuses, the Target Audience Development Workbook, is also available should you need more extensive assistance with figuring out who you’re marketing to.
Due to the digital nature of this course, all purchases are nonrefundable and returns are not permitted. However, I’m a human, not a robot—so you’re welcome to email me to discuss your situation in the event of an issue.
This course will not be launching again until October 2022, at the absolute earliest. And when it relaunches, the price will be significantly higher. If you’re on the fence about signing up because you still have questions about the course, send me a DM! I’m happy to chat with you about whether or not it’s the right fit—and I promise I’ll be completely honest with you if it’s not, because I’m not in the business of wasting anyone’s time.
In fact, at the beginning of my copywriting journey, an extra-scammy sales page turned me off to online courses for years, because I was so repulsed by the slimy sales tactics the creator used.
It took me longer than I'd like to admit to come around and finally realize how much I could get out of learning from—and trusting!—the experts who had been around the block to teach me what I'd been spending so much time researching, guessing at, and testing on my own.
HERE'S THE TRUTH: swearing off online courses only caused me to WASTE MY OWN TIME AND DELAY MY SUCCESS.