Ever wanted to scroll through the inside of a Copywriter's Portfolio?
some projects worth stalking
Well, then you've made it to the right corner of the web.
I'm guessing you're here because you want the inside scoop on all things Between The Lines client work—and I'm ready to deliver. Except instead of simply linking to my past clients' websites or posting screenshots of my work, I'm giving you the full story.
Click on any of the below posts to read a complete case story about the project, from the client, to their goals, to the deliverables, to my favorite elements of copy from the final draft.
(Please note that only a select few of my projects are displayed in this portfolio. To see what else I've worked on, please request the full list via email at sara@betweenthelinescopy.com.)
btl project
Have an online course launch coming up, but don’t know where to start when it comes to writing your sales page? See exactly how I approach it, using Blogger MBA School as an example!
btl project
Ever wished you had someone in your corner to help you with your taxes and finances who ACTUALLY understood the nature of your business?! Meet your new solution (and, dare I say, savior?) Ansley Beutler: CPA for content creators + online biz owners.
btl project
My 2nd-ever paying client came back to me 3 years later to revamp her website copy, and it’s a love story I hope never ends. Meet Lindsey Kleidman: Founder of Wildflower Events + Design, and read more about her brand new website copy!
btl project
Founded by Olympic Bronze medalist and retired figure skater Ashley Wagner after a candid conversation with friends who also desperately missed the energy of it all, Skate & Sculpt was born to bring back belonging to adult figure skaters who felt like they’d lost their space on the ice.
btl project
Curious what I’ve been up to this year? Check out this post for a round-up of 9 of my most favorite website copywriting projects!
btl project
Ballet is the perfect foundation for any child who wants to learn how to dance, and The Ballet Room is the place for children to begin their journey. Meet Amy Gall: Certified Royal Academy of Dance Teacher and Lifelong Ballet Lover.
btl project
Learn how to write a product page to increase sales in your e-commerce shop, feat BTL project Chill Haus Club!
btl project
Jemima Richards is likely the most interesting wedding photographer you’ll ever meet. Read this post to find out why—and to learn how Australian accents, power lifting, and spiders come into play to create a minimal yet effective website copy project.
btl project
If the thought of writing your About page makes you cringe, I have good news! Your About page doesn’t have to be about you at all – here’s EXACTLY HOW to write an About page with very little personal details.
btl project
Meet Celeste Moore: Dating and Image Consultant for men looking for love in midlife. Through personalized, transformational one-on-one coaching, wardrobe consulting, and all-encompassing dating advice, Celeste Moore Consulting helps men unlock their confidence and find compatible partners.
Hi, I'm Sara—
Through sales-focused storytelling and the perfect combination of casual and convincing, I help service-based business owners, mom and pop shops, & e-commerce entrepreneurs build better connections with their ideal clients and customers.
more about me
Website Copywriter, Email Strategist, and Marketing Mentor for creatives of all kinds.
Past Client
Case Study
The SM Collective is a New York-based boutique design studio specializing in designing, developing, and optimizing digital dream homes for innovative business owners who want to welcome ideal clients into their online space.
Together, we worked on brand messaging, website copywriting, course launch strategy, sales page copywriting, and email marketing. Turn the page to read about Stepf's experience getting the full BTL Main Character treatment!
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
How did you feel before working with me?
"I struggled with writing about myself and finding a balance between sharing too much personal info and not enough. I also struggled with finding new ways to say the same thing throughout my site.
But, as soon as we decided to work together, I was so excited because I knew my web copy would be in good hands!"
CURRENT CLIENT CASE STUDY
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
How did you feel after working with me?
"Where do I begin?! I finally feel confident in the words that are on my website. You captured my personality and brand vibe to perfection.
You paid attention to so many little personal details and sprinkled them throughout the copy so seamlessly. You also integrated the home theme in a natural and organic way. The website doesn't feel themed, it's a great balance that makes it all relatable. A dream client recently said on a discovery call "Your website is outstanding.
As I was going through it, I kept thinking 'wow, she just gets it!" ...and I know the copy played a HUGE role in that."
CURRENT CLIENT CASE STUDY
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
Are you satisfied with your BTL experience?
"YES! Working with you was such a no-brainer—so much so that, as you know, I chose to work with you not once, not twice, but three times! You just *get it.*
Working with you, I got more than a copywriter - I got a marketing mentor, a business coach, and a friend. You became an extension of my business and treated my project like your very own, going above and beyond every step of the way.
I finally feel confident in the words on my site. Working with you was one of the best investments I've made for my business."
current client case study
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
What would you tell someone considering working with me?
"Stop considering it and just do it!!!!!!! It's an investment worth every penny and more."
CURRENT CLIENT CASE STUDY
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
VIEW THE FINAL PRODUCT
Want to start a BTL project of your own?
DONE-FOR-YOU COPYWRITING
Websites, sales pages, brand messaging, blogging—you name it; you bring the idea, I'll bring the conversational copy & strategy to make it happen.
email marketing
If you're hoping to groq community of engaged, ready-to-buy subscribers, but you're stuck on where to start, I'll do the whole thing for you. In four days flat.
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MENTORSHIP & CONSULTING
If you're a copywriter or freelance business owner seeking extra support reaching the next phase of your success story, I want to help.
GET THE DETAILS
Your site deserves to be show-off worthy, too.
LIKE WHAT YOU SEE HERE? LET'S TELL *YOUR* STORY NOW.
If you're a passionate business owner with a new project in the works, you're gonna want a go-to website slash launch copywriter in your corner. To learn more how to collaborate with me on a website, sales page, email, or brand messaging project—or to chat strategy—inquire today.
start your project
& if you need a designer for your new site, I've got the perfect rec.
Working with a website copywriter and website designer who thrive as collaborators not only ensures you'll receive the best possible site in the game—but the best experience throughout the drafting and design processes, too.
hire me & my designer together
