Welcome then, friend! I'm guessing you're here because you want the inside scoop on all things BTL—and I'm ready to deliver. Instead of simply linking to my past clients' websites or posting screenshots of my work, though, I'm giving you the full story.
Click on any of the below posts to read a complete case study about the project, from the client, to their goals, to the deliverables, to my favorite elements of copy from the final draft. (Please note that only a select few of my projects are displayed in this portfolio.)
Duo Collective is the go-to boutique marketing studio for passionate entrepreneurs, owned and operated by Abbey Oslin and Courtney Petersen. After a decade of living the big agency life, the Duo decided to venture off on their own—armed with their expertise in SEO, branding, and social media strategy—on a mission to help people organically grow their businesses.
Duo Collective’s SEO Group Coaching Program was designed for copywriters and website designers who want to take the guesswork out of search engine optimization and gain personalized support from a team of experts. In this 6-week custom-tailored program, a curated group of like-minded creatives will learn how to master the art of optimization and become SEO pros.
Monique Sourinho is not only Founder of Bee The Love, she’s also a recipe developer, commercial food stylist, photographer, influencer, and fierce community supporter—and she just so happens to be one of the kindest souls on the planet. Take a peek inside the project to see how we collaborated to create a multi-dimensional website for the multi-faceted human that is Monique.
Magic Through Motion is here to teach you the ins and outs of creating branded stop motions from start to finish AND how to manage future clients like a pro. Together, we worked on crafting an expert sales page, extensive email sequence, course bonuses, Instagram captions, social ads, and more.
Lauren Jacinto is a California-based social media marketer, Veteran, mom, and the Founder of Scarlett Sunrise Marketing, a digital marketing studio for California-based businesses. Read more to get an inside look at all that we collaborated on!
WILDA is a boutique creative studio passionate about putting PEOPLE first, and helping business owners discover their potential through strategy-backed design solutions. Take a look inside the BTL project for all the details on how we worked together to craft brand messaging, market positioning, website copywriting, email marketing strategy/copy, and client-facing onboarding documents.
Good To Be Creator is lifestyle influencer and social media pioneer Alexandrea Garza’s signature course for women who want to make a living on social media. Having fostered a successful, 7-figure career for herself online before “influencer” was even considered a legitimate profession, Alex knew she would be able to help so many women in her community by teaching them how to follow their dreams of becoming a content creator. And that’s exactly what she’s done, with the help of her BTL sales page—with more than 215 students (!!!) enrolling during her first-ever launch.
LBV The Label is an e-commerce jewelry brand for women who want to elevate their everyday with luxurious accessories that are both attainable and sustainable. LBV first introduced the brand to the world with their line of Upcycled Vintage jewelry, which quickly earned them more success than they ever dreamed of—and that success is what led them to BTL, in search of transformative copy to support their growth.
Corey Lynn Tucker is not your average wedding photographer. No, she’s a one-of-a-kind, rock-and-roll, nature-loving destination elopement photographer for travel junkies and boho badasses that recoil at the thought of a traditional wedding. Knowing she would need to completely reimagine her brand’s entire online presence to support her switch from to elopement photography guru, Corey turned to BTL for all of her copy to match.
If you're a passionate business owner with a new project in the works, you're gonna want a go-to website slash launch copywriter in your corner. To learn more how to collaborate with me on a website, sales page, email, or brand messaging project—or to chat strategy—let's talk.
Searching for a launch copywriter or marketing consultant to support you with your next project? I'm your girl.
Meet my new monthly newsletter, The Portfolio Piece. I share the details of—and the strategy behind—all of my client projects, and help you learn from them.
If you're into Instagram story rambles, sassy Reels, and DM convos, you'll def want to follow me.