SOME PROJECTS WORTH STALKING

Ever wanted to see the inside of a Copywriter Portfolio?

Welcome then, friend! I'm guessing you're here because you want the inside scoop on all things BTL—and I'm ready to deliver. Instead of simply linking to my past clients' websites or posting screenshots of my work, though, I'm giving you the full story.

Click on any of the below posts to read a complete case study about the project, from the client, to their goals, to the deliverables, to my favorite elements of copy from the final draft. (Please note that only a select few of my projects are displayed in this portfolio.)

case study

btl project

The Not-About-You About Page Formula

If the thought of writing your About page makes you cringe, I have good news! Your About page doesn’t have to be about you at all – here’s EXACTLY HOW to write an About page with very little personal details.

case study

btl project

The Celeste Moore Consulting Project

Meet Celeste Moore: Dating and Image Consultant for men looking for love in midlife. Through personalized, transformational one-on-one coaching, wardrobe consulting, and all-encompassing dating advice, Celeste Moore Consulting helps men unlock their confidence and find compatible partners.

case study

btl project

The Monocle Productions Website Extravaganza

Monocle Productions is the only custom luxury event production company with direct connection to NYC’s top talent. With their roster of elite artists and creatives from Broadway, television, and film, they create and produce bespoke live performances, both in-person and virtual, for personalized, high-quality event entertainment.

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btl project

The Duo Collective Website Project

Duo Collective is the go-to boutique marketing studio for passionate entrepreneurs, owned and operated by Abbey Oslin and Courtney Petersen. After a decade of living the big agency life, the Duo decided to venture off on their own—armed with their expertise in SEO, branding, and social media strategy—on a mission to help people organically grow their businesses.

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btl project

The SEO Group Coaching Program Project

Duo Collective’s SEO Group Coaching Program was designed for copywriters and website designers who want to take the guesswork out of search engine optimization and gain personalized support from a team of experts. In this 6-week custom-tailored program, a curated group of like-minded creatives will learn how to master the art of optimization and become SEO pros.

case study

btl project

The Bee The Love Project

Monique Sourinho is not only Founder of Bee The Love, she’s also a recipe developer, commercial food stylist, photographer, influencer, and fierce community supporter—and she just so happens to be one of the kindest souls on the planet. Take a peek inside the project to see how we collaborated to create a multi-dimensional website for the multi-faceted human that is Monique.

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btl project

The Magic Through Motion Course Launch

Magic Through Motion is here to teach you the ins and outs of creating branded stop motions from start to finish AND how to manage future clients like a pro. Together, we worked on crafting an expert sales page, extensive email sequence, course bonuses, Instagram captions, social ads, and more.

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btl project

The Scarlett Sunrise Marketing Project

Lauren Jacinto is a California-based social media marketer, Veteran, mom, and the Founder of Scarlett Sunrise Marketing, a digital marketing studio for California-based businesses. Read more to get an inside look at all that we collaborated on!

case study

btl project

The WILDA Project

WILDA is a boutique creative studio passionate about putting PEOPLE first, and helping business owners discover their potential through strategy-backed design solutions. Take a look inside the BTL project for all the details on how we worked together to craft brand messaging, market positioning, website copywriting, email marketing strategy/copy, and client-facing onboarding documents.

case study

btl project

The Good To Be Creator Course Launch

Good To Be Creator is lifestyle influencer and social media pioneer Alexandrea Garza’s signature course for women who want to make a living on social media. Having fostered a successful, 7-figure career for herself online before “influencer” was even considered a legitimate profession, Alex knew she would be able to help so many women in her community by teaching them how to follow their dreams of becoming a content creator. And that’s exactly what she’s done, with the help of her BTL sales page—with more than 215 students (!!!) enrolling during her first-ever launch.

like what you see?

Your project deserves to be show-off worthy, too.

If you're a passionate business owner with a new project in the works, you're gonna want a go-to website slash launch copywriter in your corner. To learn more how to collaborate with me on a website, sales page, email, or brand messaging project—or to chat strategy—let's talk.

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