So, why shouldn’t you blog without taking advantage of Pinterest marketing? Because Pinterest and blogging go together like peanut butter and jelly.
Or, if you’re from Massachusetts, they go together like peanut butter and fluff. (It’s called a fluffernutter. Look it up, and thank me later.)
If you have a blog but you don’t have a Pinterest, you’re doing it wrong. Or if you have a Pinterest account for your business but you don’t have a blog section on your website, you’re also doing it wrong. Sorry to be so direct.
But, don’t worry — there’s still time to fix your mistakes! In this post, I’m going to tell you exactly why you should think of blogging and Pinterest as a dynamic duo and how to make the most of their marriage.
Increase your visibility
First things first, the main goal of every blog post: VIEWS! The whole point of taking the time to write the perfect blog post is to get people to actually read it. And marketing your posts on Pinterest is the best way to accomplish this goal!
Pinterest has 400 million monthly users, and 83% of them are women between the ages of 24 and 54 (who, by the way, possess more than 80% of the buying power in the United States).
Most obvious statement of the post: Pinterest is powerful. And you don’t want to miss out on allll those eyes on your content!
Sharing your content to Pinterest is extremely easy, but doing so without a strategy won’t result in as much growth. You’ll want to begin with optimizing your Pinterest profile.
Next, you’ll want to create 5-8 pins for each blog post, all with unique titles and descriptions. Adding variation to your titles helps you reach a wider audience, because different language resonates better with different people.
As you can see in the photo below, my holiday content ideas blog post was promoted using all types of pins.
Although they all have a unique style, they all link back to that one posts. This gives me plenty of opportunity to appeal to all sorts of people.
Plus, the more pins I upload linking back to that post, the better chance I have of people clicking and saving it! Also—not to get too SEO on ya—but having other websites linking back to your site fosters a credible connection in the eyes of Google.
These are called external links. Click here to learn more about SEO.
If you’re having trouble coming up with ways to spice up your titles and descriptions, think about the keywords that your ideal audience might be searching to find you. You can do this simply by typing your industry into the search bar on Pinterest, and seeing what terms are automatically populated after it!
If your blog post happens to be relevant to any of those subjects, make sure to include that keyword in your title or your description (or both)!
A great way to switch up your pins is by adding in things like infographics, story pins, and slides. By opening up and sharing a little bit more about your content, you’re inviting your more skeptical viewers in with that sneak peak.
If you’re worried that giving away information like this will lead them to simply saving the pin and not clicking your link — yeah, maybe that’ll happen.
But you know what? It doesn’t really matter!
That person may not click your link and read your blog post, but they may have an engaged following on their end who will see their newly-saved post. And the views will be rolling in from there!
Once you’ve promoted your new post across Pinterest with several pins, your work is done!
If your content is evergreen (aka it’s always relevant and doesn’t pertain to a specific launch, offer, or season), then your blog post has the potential to be promoted on Pinterest for years to come.
That may sound like a big claim, but it’s true! If you don’t believe me, type in “fall outfit inspo” and try to tell me that you don’t see infinity scarves and riding boots from 2015. I’ll wait.
If you’re a frequent reader of mine, you know that I love bringing Miss Google into the mix. Adding the Pinterest piece to your blogging puzzle has tons of SEO benefits. Here are the 2 most important ones:
Increase organic traffic — linking to your blog posts to several Pinterest pins (remember, 5-8 per post!) drives a significant amount of traffic to your website, which is what search engines categorize as “organic traffic.”
When you have large amounts of organic traffic, search engines view your site as credible, using a sort of “if everyone likes it, it must be good” logic, and they’re more likely to recommend your site to their searchers.
More images — in adding a pin graphic(s) to each blog post, you’re effortlessly adding more images to your site, which (as you know, if you’ve read any of my SEO-related blog posts) gives you the opportunity to direct Google to your content through file names and alt text
I hope you found this post helpful! In utilizing Pinterest to promote your blog posts to their millions of monthly users, your traffic has the potential to SKYROCKET.
If you’re in need of some tips for evergreen creating content that will increase your web traffic, stay tuned for my upcoming post all about how to write (and, of course, optimize) the perfect blog post!
If we haven’t had the chance to *virtually* meet yet, hi! I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:
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