Knock knock. 
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'How-to who?'
How to do all the things that make your biz successful, woohoo!

(Please don't X out of my blog. I swear I'm not normally that cheesy.)


How To Make Writing About Yourself Suck Less

Copywriting, How-To

3 easy tips for making writing about yourself less awkward and weird, and my foolproof must-haves for a bomb, high-converting About Page.

the latest

Copywriting, How-To

How To Get Over Your Writer’s Block

There’s nothing worse than sitting down at your computer, ready to get to work, and then… writer’s block. Here’s how to fix it.

Advice, Copywriting, How-To

How To Become A Freelance Copywriter: Tips And Resources

Want to become a freelance copywriter but don’t know where to start? Read this post for my best tips, resources, and advice for a fostering a successful copywriting business.

Copywriting, How-To, Marketing

How To Grow Your Email List With A Lead Magnet

You’ve probably been told that you need to ‘grow your email list’ a million times. But does anyone ever tell you how to do it?! Read this post to learn more about the HOW: creating a successful lead magnet.

Business, How-To, Marketing

How To Create A Content Strategy For Social Media, Email, and Blog

Creating a content strategy simply can’t be done without clarity about your ideal client, your core offerings, or your goals. Read this post for the 20 questions to ask yourself before creating a social media strategy!

Expert Interview, How-To

How To Grow Your TikTok Account

Curious about what it takes to grow your account on TikTok? Sarah Kleist has over 1.3 million likes and basically just as many tips for creating the best content on the platform. Read more to find out how to succeed on the app!

Business, How-To

4 Ways To Improve Your Discovery Calls

Curious about the best ways to prepare for a chat with a potential new client? Read this post for my go-to tips & all the ways I prep for discovery calls! Oh, and I may or may not have included the #1 thing NOT to do…

How-To, SEO

How To Write Great Meta Descriptions And Title Tags

If you’re trying to become an SEO queen, you’re gonna need this skill in your back pocket. Meta descriptions and title tags are one of THE most important elements of getting found on Google – make sure yours are perfect!

Copywriting, How-To, Marketing

How To Create Content For Your Ideal Client

If you need help defining your ideal client and speaking directly to them, this post is for you. Consider this the necessary ‘part two’ to my post about favoring your audience over an algorithm, complete with my best tips for creating content juuust for them.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you; I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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