No business owner or freelancer has earned all of their success on their own—everyone needs a bit of advice now and again. And in this section of the BTL blog, I'm paying it forward and offering up all of my best freelance, marketing, launch strategy, and copywriting advice to you!


How I Plan To Avoid Burnout In 2022

Advice, Lifestyle

Learn how to stay organized and avoid burnout as a freelancer by prioritizing your mental health as much as your client work.

the latest

Advice, Business

Why Websites Need Privacy Policies and Terms and Conditions

Learn why your website needs a privacy policy and terms and conditions, and what those legal documents can do for you.

Advice, Lifestyle

How To Send The Best Client Thank-You And Holiday Gifts

Not sure when you should send and how much to spend? Swipe my tips for sending the best thank-you and holiday gifts for your clients!

Advice, Business

Showit vs Squarespace: Which Should You Choose?

Curious whether you should choose Showit or Squarespace? Read this post for an in-depth explanation of which platform is better and why.

Advice, Copywriting, How-To

How To Become A Freelance Copywriter: Tips And Resources

Want to become a freelance copywriter but don’t know where to start? Read this post for my best tips, resources, and advice for a fostering a successful copywriting business.

Advice, Copywriting

11 Things To Do Before Launching Your New Website

Launching a new website but not sure how much work is really involved? Or how much it’ll cost? Or how long it’ll take?

Advice, Copywriting

Website Copy Do’s and Don’ts

Take it from your fav website copywriter…there are a lot of things that should (and definitely should not) be present on your website before you launch. Read this post to learn all the classic do’s and don’ts!

Advice, Copywriting

Why Your Audience Doesn’t Care About Your Offer

If you want to make money, read this post. If you want to continue awkwardly navigating sales and assuming you know what your audience wants, read this post so I can set you straight & help you out.

Advice, Copywriting, Marketing

6 Things You Need Before Launching Your Online Course

If your morning coffee is starting to taste like launching an online course, this post is for you. Learn the 5 things you absolutely must have before you launch.

Advice, Copywriting, Marketing, SEO

Why You Need To Create Content For Your Audience, Not For An Algorithm

Algorithms won’t be as good to you as your ideal clients will—and here’s why you need to care more about your audience than an algorithm.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you; I'm your new solution. 

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