Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.


100 Things Every Creative Business Owner Should Know

BTL Diaries

Quick tips, lasting impact. If you’re a creative business owner, you’ll want to read this!

the latest

Advice, BTL Diaries

How I Manage ADHD As A Business Owner

Struggling with managing your freelance schedule as an ADHD entrepreneur? Here’s what I do to keep myself in line.

BTL Diaries

The Perfect Working Staycation Itinerary

Come along with me for a day in my life at Cape Cod’s Most Beautiful Address

BTL Diaries

What It’s Like Being A Freelance Copywriter’s Intern

Follow along with the BTL Summer 2022 Marketing Intern to see what a day in the life is like!

BTL Diaries

The 2022 Prologue

Welcome to The 2022 Prologue—the precursor to this year’s story. Here’s how I hope it unfolds.

BTL Diaries

The 2021 Epilogue

As another year of “unprecedented times” ends, join me as I review everything that made 2021 a growth year: accomplishments, lessons learned, takeaways, and acknowledgements.

BTL Diaries

BTL Diary: A Welcome Letter, A Law-Firm Drop Out, And 4-Letter Words

The inaugural entry in the BTL Diary; a personal space carved out between the lines of the professional.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

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