Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.


Copywriting, How-To, Portfolio

The Chill Haus Club Project: How To Write Your Product Page

Learn how to write a product page to increase sales in your e-commerce shop, feat BTL project Chill Haus Club!


Copywriter Intern Tells All: What She Learned Working For Me

Curious what Paige learned this summer as my right-hand woman? She’s telling all in her post—and it’s not what you’d expect.


7 Ways To Bring In More Business During A Slow Season

Even during your slow season, there are things you can be doing to bring in the biz!

Advice, Business

10 More Important Ways To Measure Your Success Than “$10K Months”

If you’re a freelancer who spends any of your time scrolling through the online space, you’ve likely heard the phrase “$10K months” quite a lot. You’ve heard it from successful entrepreneurs gloating. You’ve heard it from new business owners manifesting. You’ve heard it from business coaches “and you can do it too”-ing. …and maybe you’ve […]

Copywriting, How-To

How To Keep People Reading Past The Homepage

The secret recipe for keeping your readers engaged only has one ingredient – read this post to find out what it is!


4 Ways To Make Customers Fall In Love With You Through Your Website

There’s nothing that says “I’m a professional” more than having a perfect website. Here’s how to ensure everyone who reads it LOVES IT.

BTL Diaries

The Perfect Working Staycation Itinerary

Come along with me for a day in my life at Cape Cod’s Most Beautiful Address

Advice, Business

Are Tonic Site Shop Templates Really Worth It?

Are Tonic templates worth the hype and the 4-figure price tag? Read this post to find out!

Advice, Expert Interview

The Internet’s Favorite Marketer Tells All: Expert Interview ft. Harry Dry of Marketing Examples

Learn from Marketing Examples’ Harry Dry how to grow your email list, how to make your newsletter desirable, and what it’s like being the Internet’s favorite marketer.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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