Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.


Advice, Business

Why Websites Need Privacy Policies and Terms and Conditions

Learn why your website needs a privacy policy and terms and conditions, and what those legal documents can do for you.

Advice, Lifestyle

How To Send The Best Client Thank-You And Holiday Gifts

Not sure when you should send and how much to spend? Swipe my tips for sending the best thank-you and holiday gifts for your clients!

Case Studies

Copywriting Case Study: Our Place and Influencer Marketing

Inside Our Place’s perfect website, strategic influencer marketing, and brand awareness development skills that every other brand should envy.

Advice, Business

Is Showit Better Than Squarespace?

Curious whether you should choose Showit or Squarespace? Read this post for an in-depth explanation of which platform is better and why.


The Magic Through Motion Course Launch

Magic Through Motion is here to teach you the ins and outs of creating branded stop motions from start to finish AND how to manage future clients like a pro. Together, we worked on crafting an expert sales page, extensive email sequence, course bonuses, Instagram captions, social ads, and more.


The Scarlett Sunrise Marketing Project

Lauren Jacinto is a California-based social media marketer, Veteran, mom, and the Founder of Scarlett Sunrise Marketing, a digital marketing studio for California-based businesses. Read more to get an inside look at all that we collaborated on!

Copywriting, How-To

How To Get Over Your Writer’s Block

There’s nothing worse than sitting down at your computer, ready to get to work, and then… writer’s block. Here’s how to fix it.


10 Reasons To Work With Between The Lines Copywriting

Curious about whether working with BTL is the right move for your business? Read this post to find out.


The WILDA Project

WILDA is a boutique creative studio passionate about putting PEOPLE first, and helping business owners discover their potential through strategy-backed design solutions. Take a look inside the BTL project for all the details on how we worked together to craft brand messaging, market positioning, website copywriting, email marketing strategy/copy, and client-facing onboarding documents.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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