Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.


Inside My Consulting Process as a Mentor for Freelance Copywriters

Business, Copywriting

Want to know EXACTLY what I do as a 1:1 mentor for freelance copywriters? My entire process is outlined in detail in this post!

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Copywriting, Portfolio

The Not-About-You About Page Formula

If the thought of writing your About page makes you cringe, I have good news! Your About page doesn’t have to be about you at all – here’s EXACTLY HOW to write an About page with very little personal details.


How To Write Headlines That Make People Want To Keep Reading

You don’t have to be a copywriter to write headlines for your homepage that make people want to keep reading. Just use these easy tips!


The Celeste Moore Consulting Project

Meet Celeste Moore: Dating and Image Consultant for men looking for love in midlife. Through personalized, transformational one-on-one coaching, wardrobe consulting, and all-encompassing dating advice, Celeste Moore Consulting helps men unlock their confidence and find compatible partners.


The Monocle Productions Website Extravaganza

Monocle Productions is the only custom luxury event production company with direct connection to NYC’s top talent. With their roster of elite artists and creatives from Broadway, television, and film, they create and produce bespoke live performances, both in-person and virtual, for personalized, high-quality event entertainment.

Copywriting, How-To

How To Make Writing About Yourself Suck Less

3 easy tips for making writing about yourself less awkward and weird, and my foolproof must-haves for a bomb, high-converting About Page.


The Duo Collective Website Project

Duo Collective is the go-to boutique marketing studio for passionate entrepreneurs, owned and operated by Abbey Oslin and Courtney Petersen. After a decade of living the big agency life, the Duo decided to venture off on their own—armed with their expertise in SEO, branding, and social media strategy—on a mission to help people organically grow their businesses.


A Day In The Life: Freelance Copywriter Edition

Ever wondered how a freelance website copywriter spends her days? Well, now you don’t have to. (Warning: probably not indicative of a “normal” copywriter’s day.)

Advice, Lifestyle

How I Plan To Avoid Burnout In 2022

Learn how to stay organized and avoid burnout as a freelancer by prioritizing your mental health as much as your client work.

BTL Diaries

The 2022 Prologue

Welcome to The 2022 Prologue—the precursor to this year’s story. Here’s how I hope it unfolds.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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