Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.

FOR NONFICTION LOVERS

The Duo Collective Website Project

Portfolio

Duo Collective is the go-to boutique marketing studio for passionate entrepreneurs, owned and operated by Abbey Oslin and Courtney Petersen. After a decade of living the big agency life, the Duo decided to venture off on their own—armed with their expertise in SEO, branding, and social media strategy—on a mission to help people organically grow their businesses.

the latest

Lifestyle

A Day In The Life: Freelance Copywriter Edition

Ever wondered how a freelance website copywriter spends her days? Well, now you don’t have to. (Warning: probably not indicative of a “normal” copywriter’s day.)

Advice, Lifestyle

How I Plan To Avoid Burnout In 2022

Learn how to stay organized and avoid burnout as a freelancer by prioritizing your mental health as much as your client work.

BTL Diaries

The 2022 Prologue

Welcome to The 2022 Prologue—the precursor to this year’s story. Here’s how I hope it unfolds.

BTL Diaries

The 2021 Epilogue

As another year of “unprecedented times” ends, join me as I review everything that made 2021 a growth year: accomplishments, lessons learned, takeaways, and acknowledgements.

Expert Interview

Why Freelance Business Owners Need Dubsado: Systems Expert Tells All

Curious about whether or not Dubsado is right for you? CEO of all things CMS, Fran of The Passions Collective, is here to answer all of your burning Qs!

Business

The Best Investments I Made In 2021 For My Freelance Copywriting Business

Not sure what’s worth investing in for your freelance business? I made a list of my 2021 business expenses and rated them, so you can decide what to spend your money on!

Lifestyle, Marketing

Must-Read Books For Entrepreneurs And Aspiring Writers

A master list of all the books that deserve to be at the top of your TBR pile, curated specifically for entrepreneurs, freelancers, and aspiring writers.

Portfolio

The SEO Group Coaching Program Project

Duo Collective’s SEO Group Coaching Program was designed for copywriters and website designers who want to take the guesswork out of search engine optimization and gain personalized support from a team of experts. In this 6-week custom-tailored program, a curated group of like-minded creatives will learn how to master the art of optimization and become SEO pros.

BTL Diaries

BTL Diary: A Welcome Letter, A Law-Firm Drop Out, And 4-Letter Words

The inaugural entry in the BTL Diary; a personal space carved out between the lines of the professional.

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Hi, I'm Sara!

AKA THE CREATIVE COPYWRITER BEHIND THE BLOG

If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 

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