How To Create A Content Strategy For Social Media, Email, and Blog

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Say “I” if you’ve ever felt overwhelmed about showing up online! (I’m not only saying it: I’m screaming it.)

A few weeks ago, I was feeling like a soggy rotten potato. I’ve been working on implementing more balance into my day-to-day, but it’s been an uphill battle lately. I love what I do for work so much that sometimes I forget it isn’t actually normal to work 12-hour days… yikes.

So, in the thick of my soggy-rotten-potato-ness this past month, I’ve felt very “eh” about content creation and showing up online. I don’t always want to film myself talking on Instagram stories or reenacting the latest TikTok trend when I have a rat’s nest bun resting on the top of my head, and that’s been my reality 6 days out of 7 lately.

I’ve also been feeling “eh” about my content strategy, because I’ve revamped my core offerings and have been zeroing in on what really matters to me — and to you, my lovely reader!

Which got me thinking… I can’t be the only one who could use a content strategy revamp.

Then, my second thought (as always): this should be a blog post.

Let’s turn the page to chapter one and begin with the first thing you need to create a content strategy: CLARITY Keep reading for the 20 questions to ask yourself to gain clarity about how to show up online and provide value for your audience.


1) Why should my audience care about this?

2) Why do I want to post about this topic? Is it because it will help me reach more of my ideal clients, or do I just like talking about it?

3) Can there be a middle ground between the two?

4) What are my core offerings?


5) What are my biggest business goals?

6) What Are my offerings, and how can I use my content to promote them without coming off as salesy?

7) What can I create that will provide my audience with value, while also helping you establish myself as a trusted expert?

8) What do my audience & I have in common that will help me build a genuine relationship with them?

Related: Why Your Ideal Client Matters More Than An Algorithm


6) Who is my ideal client and what do they care about?

7) Who does my audience follow/look up to so that I can research?

8) Who is actually reading my content and how do they typically respond to it?

9) Who has DMed or emailed  me recently asking questions that I can answer in this month’s content?

10) Who do I want to show up as everyday? How do I want my audience to view me?


11) Where does my audience spend most of their time online?

12) Are they more likely to watch a reel of a tiktok video than read an IG caption or a blogpost?

13) Where is my presence really going to be necessary so as not to overwhelm myself with constant content creation

14) Where can I look for inspiration when I’m in a slump?

15) Where can I make an impact?

Related: Learn How To Write High-Converting Web Copy and Increase Web Traffic


16) How does my audience prefer to digest information?

17) How can I share value in an engaging, easy-to-understand manner that will resonate with my audience?

18) How much effort am I willing to put into my content strategy?

19) How much time does my audience spend reading short form content vs. long form content?

20) How can I prepare my audience for any upcoming new services, products, or launches that I’m planning on?

Asking yourself those 20 questions is the best place to start when developing a content strategy for social, blog, and email… but I understand that being faced with all of that information you now need to figure out can be a bit overwhelming.

If you’d like an extra set of eyes on your brand messaging and strategy—and, while you’re at it, maybe even your website?!—send me a message to see how I can help, whether it’s on a VIP day or on a consulting call.

(I know a thing or two about climbing out of the soggy rotten potato vibe, and I’m even more well-versed on marketing and messaging.)

Don’t forget to SAVE this post on Pinterest for later—you never know when you’ll need a refresh before a content revamp!

If we haven’t had the chance to *virtually* meet yet, hi! I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:

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Check out my services. I write website copy, sales pages, email sequences, blog posts, and brand messaging guides for entrepreneurs of all kinds! Maybe you’re my next favorite client.

Read the rest of my blog. It’s home to everything from copywriting tips, to marketing education, to freelance advice, to portfolio-worthy projects… if you like this post, you’ll love the blog. Here’s a quick roundup of my most popular posts.

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To get in touch with me directly, send me a DM or email Have a great day!

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Hi, I'm Sara—Website Copywriter & Marketing Mentor.

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