EMAIL MARKETING? IN. PRESSURE TO POST ON SOCIAL? OUT.
We're going to go big here in order to grab some attention.
Forget the tiny squares and 10-second videos.
There's a better way to get more leads, customers, and sales — without feeling pressured to "show up" in a way that doesn't feel comfortable, sustainable, or aligned with how you want to market your business.
Get The Tea →
You're about to be the creator of the next
cult-fave newsletter.
Have you decided it's finally time to start building relationships with your readers, after promising yourself forEVERRR that you'd *finally* get serious about your email marketing?
Or are you still working on growing your email list, getting new subscribers, and keeping people engaged?
Actually, doesn't matter which — if you're planning on leveraging email marketing to grow your business soon, starting a regular newsletter is THE way to do it.
(AND, SPOILER ALERT? KEEPING UP WITH IT IS WAYYY EASIER THAN YOU THINK.)
REGULARLY EMAILING YOUR LIST WILL RESULT IN...
AKA people who genuinely care about what you have to say, look forward to seeing your name in their inbox, and engage with you consistently.
Your loyal readers become your most ready-to-buy audience, because you know them well enough to know exactly what to offer them.
When you know your audience well enough — and you know that they're in love with your content — selling feels way more normal / less like a chore.
Email marketing is a billion-dollar industry.
(And, plus, all the cool kids are doing it...)
The Plan
I'LL TEACH YOU EVERYTHING
From how to create high-converting lead magnets to how to turn your boring ass life (sry) into AWESOME content, we're covering it all.
YOU'LL MASTER EMAIL MARKETING
Using what I teach you, you'll create (or revamp!) your entire email marketing strategy, so you can implement it right away.
YOUR GROWTH WILL BE 🔥🔥🔥
Before the course is even over, you'll be ready to promote your new lead magnet / newsletter & start growing your community!
Here's
LET'S MAKE IT HAPPEN, TOGETHER.
The Email Marketing Chapter
With the combination of pre-recorded lessons, helpful tutorial videos, and killer bonus resources, you'll learn how to grow your email list with a lead magnet and opt-in copy, keep subscribers engaged with a bomb welcome sequence, and consistently email your list with a regular newsletter to build better relationships with your community.
HERE'S THE SCHEDULE:
Lesson 1:
Lead Magnets
The first step in growing your email list? Getting people on it. With a killer lead magnet that attracts the type of subscribers you WANT, your growth will be consistent and (almost) effortless.
Enroll Now
Lesson 2:
Opt-In Copy
No one can sign up for your list if they have no idea what they're signing up for or why it's worth it, though — so we need some bomb opt-in copy to convince them to subscribe.
Teach Me Plz
Lesson 4:
Welcome Sequences
Make your new subscribers feel right at home with you by sending them an approachable, engaging welcome sequence to give them more context about who you are & what they can expect from your emails.
Sign Up Bestie
Lesson 5:
Newsletter Strategy
Dare I say... THE BEST PART? This is when we finally dive into HOW to create, structure, ideate, build, and sustain the art of the weekly newsletter — and how to use our regular ass lives to make it interesting.
Hell Yes, Sar!
Week 6:
Newsletter Copy
Ok I lied, THISSS is the best part. I'm giving you my entire newsletter storytelling strategy *AND* my best copywriting tips — the PERFECT recipe for a newsletter that your subscribers will OBSESS over.
YES MA'AM!
ARE YOU A SKIMMER? HERE ARE THE SPARKNOTES
EVERYTHING YOU GET
01
FIVE 90-minute lessons about every element necessary to grow your email list.
02
BONUS newsletter content planner with a year's worth of ideas already inside.
03
A whole ass dashboard with resources, including very specific how-to setup tutorials.
04
FREE review of your shiny new lead mag, opt-in copy, welcome sequence, & newsletter.
05
My secret strategy for telling the best stories in your weekly newsletter (hint: explicit & exclusive, lol).
Enroll Now →
(IT GETS BETTER.)
YOU'LL ALSO GET
Email Support From Me
Have a question about the course, the concepts, or the material? NBD — I'm only one email away, always.
AND THIS...
All My BEST Storytelling Tips
I know you're here half bc you already know I'm the queen of email storytelling — but now I'm passing the torch to you.
AAAAAND THIS.
An Easy Framework To Follow
Whether you've sent 100 emails or 0 emails, you'll be able to follow my proven formula for success — easyyyy.
select the plan that works for you:
Payment Plan
5 recorded 90-minute lessons
Bonus newsletter planner
Fully loaded resource dashboard
Unlimited email support access
2 Payments of $300
let's do it!
One Payment
5 recorded 90-minute lessons
Bonus newsletter planner
Fully loaded resource dashboard
Unlimited email support access
1 Payment of $600
"You'll finish the course feeling confident in your ability be successful at email marketing for your business — and you will NOT be disappointed."
— Stacy Terry
that's not all!
YOU GET VIDEO TUTORIALS, TOO.
You didn't think I was gonna teach you how to be a better email marketer and then *not* share my tips about how to actually SEND those emails, did you?! Girl, pls. Tutorials galore.
Get Access Now →
SNEAK PEEK AT WHAT YOU GET...
How To Create A Lead Magnet On Canva
How To Deliver Your Freebie In Flodesk
How To Segment Your Email List
How To Make Your Opt-In Form On Flodesk
How To Create Your Newsletter Template
THE EMAIL MARKETING CHAPTER IS FOR
Service-Based Business Owners
Content Creators + Personal Brands
Founder-Forward Businesses
E-Comm + Mom 'N Pop Shops
& All Aspiring Email Enthusiasts!
Join Now →
Go from hating writing emails to LOVING them.
“I feel so much more confident + EXCITED to create emails that not only sell my offers, but really support my community, using Sara's signature storytelling techniques to find way more interesting, inspiring ways to show up for my audience."
"I was feeling so overwhelmed and uninspired by the email space, but Sara's strategies reminded me that there's so much more to explore, and I can't wait to start writing!”
— XANTHE APPLEYARD
Have a killer lead magnet that perfectly aligns your audience's needs with your offerings, so you get the right people on your list.
Know how to write the best opt-in copy so you can ensure people will actually sign up for your email list.
Be able to write a welcome sequence that your readers don't automatically move to their "trash" folder.
Feel 100% confident in your systems for creating newsletters that people look forward to each week.
NEVER, EVER say "I don't know what to write about, my life is boring" again.
Make a zillion dollars from email marketing alone (probably).
Enroll Now →
want more student reviews?
"If you want to send a consistent newsletter, write better content, and grow a community — this is your sign!"
"I’ve take a few good courses, but Sara's has a plethora of knowledge and nuggets that I was able to take action with, and I felt like I was held accountable.
This course is 100% worth it! It's jam-packed with information that you can actually implement. Sara is so knowledgable in copywriting that's conversational -- and her personality is just freaking hilarious (and real)! I loved learning more about storytelling, workflows, and easier ways to create + market my freebie/newsletter."
— KARLI
"This course was easy to follow and engage with, and the material was presented in an actionable way. [This course] encouraged me to show up (sometimes with courses, I put them on the backburner).
It made me consistent with my newsletter and WAY improved my entire email strategy; I can't recommend it enough."
— AMBER
"This course gave me the knowledge and confidence I needed to GO FOR IT."
"I created and debuted my email newsletter right after the course, and my first opt-in shortly after. (And I've created multiple opt-ins on a whim since, because I know the strategy and steps that go into getting one up and running.)
I'm of the mindset that time is money, and the course saved me hours and hours I would have spent trying to figure it all out by myself."
— NICOLE
"You should enroll before Sara starts charging what her courses are ACTUALLY worth, which is DOUBLE."
— Nicole Burdick
I've been sending a weekly newsletter (every single week, without missing a week!) for more than three YEARS straight, and to be honest, I don't do much else when it comes to marketing my business.
& because I want you to have a marketing channel that YOU feel 100% confident in, too, I'm teaching you every single thing I know about how to build and sustain a thriving email list.
Learn From Me →
This program includes everything you need to do that thing
Your email subscribers are your most loyal, ready-to-buy audience...
IF you keep them interested.
Every business owner knows how valuable email marketing is — because, let's be real, us marketers never shut up about it. But what no one tells you is HOW to keep your email marketing success GOING; how to get your subscribers to STAY interested. That's what this course is about.
Wondering exactly WHY email marketing is so beneficial?
The opportunity for growth is WILD—my list grew by thousands (!!!) of subscribers in a matter of months when I started emailing consistently.
Experts say the number of email users is going to reach 4.3 billion this year. (Like... ??? Ur gonna let that go to waste?! Not on my watch, bestie.)
Email allows for targeted, personalized communication with your ideal audience.
(Especially if you use a really awesome lead magnet or fomo-inducing newsletter to motivate people to subscribe.)
Analytics are wicked easy to track, making it wicked easy for you to gauge the actual engagement of your audience (and specific users in your audience!)
Enroll Now →
This for you if you:
is
WANT DRASTIC SUBSCRIBER GROWTH
HAVE AN EMAIL LIST OR WANNA BUILD ONE
LOVE A SIDE OF ACCOUNTABILITY IN COURSES
It's probably for you if you:
not
DON'T LOVE PRE-RECORDED COURSES
HAVE NO INTEREST IN SUBSCRIBER GROWTH
AREN'T AN EMAIL MARKETING GIRLIE 💅🏼
QUESTIONS?
What is the format of this course?
This course is made up of pre-recorded lessons and video tutorials.
Do I get any 1:1 support from you?
I am always available to answer questions via email (and sometimes via Loom video, depending on the question), and I also offer every student who completes this course within 60 days of purchase a completely FREE review of the lead magnet, opt-in copy, welcome sequence, and newsletter they create using it.
Don't you teach this email marketing course live, too?
Yes, I do! I teach The Email Chapter live every January, and this course is the recorded version of the January 2024 cohort. The live version of the course is more expensive, because those students get 24/7 one-on-one access to me via Slack, in addition to the live calls.
If you'd rather take this course live, join the waitlist here! And if you'd rather only learn about newsletter strategy and newsletter copywriting, join the waitlist for that workshop here!
Is this same stuff taught in Site Series®?
Yes, it is! The Email Marketing Chapter is, quite literally, the chapter on email marketing inside of Site Series®. When you enroll in that course, you get access to the same content — but instead of the recorded calls, where you can hear me answer the questions of the live audience, you'll be seeing me giving the presentation alone.
If you'd like to wait until Site Series® is live again (May 2024!), so you can learn about email marketing AND blogging, SEO, Pinterest marketing, copywriting basics, and - my fave - website copywriting, join the waitlist here!
2036.67%
My growth from my first newsletter to my 52nd.
0
Dissatisfied students from this course so far.
110K+
Investment, to possibly earn 6 figures. 👀
Words of email copy I've written in my career so far.
$900
Email marketing is the most powerful marketing tool you have. Use it.
Email marketing (alone!) has earned me over $200,000 in the last two years. And I'm teaching you EXACTLY how I made that happen, without holding a single thing back. You want in, or what?
Learn From Me →