(Without feeling pressured to do so in a way that doesn't feel comfortable, sustainable, or aligned with how you want to market your business.)
There’s a better way to “show up” that doesn’t involve showing your face.
EMAIL MARKETING HAS ALWAYS BEEN THAT BITCH, ACTUALLY
If you’ve ever felt like your house isn’t cute enough for Stories, or your personality isn’t funny enough for TikTok, or you’re too awkward for talking-head Reels… you know exactly what I mean when I say that email marketing is where everyone really can thrive — because you can effectively share and sell without anyone having to physically SEEEE you doing it.
Email is also one of the best places to build a community and promote your offers online, because it’s where your people are the most engaged, and the most (literally) opted in.
Email marketing is the one way everyone can truly thrive without the pressure to be “ON.”
NOW, I’M NOT TALKING SHIT ABOUT SOCIAL, BUT…
Email marketing is easy to give up on when you feel like you’re wasting time typing into the void, not getting a response from anyone ever, and rarely seeing a payoff in terms of ROI because people don’t seem to inquire or buy from your emails.
But when you do build your the right way — aka when you strategically create lead magnets that solve your ideal reader’s problems, and write FOMO-inducing opt-in copy, and welcome to list with interesting emails (not those throwaway “so happy ur here!” bullshit templated copy-and-paste crap they’re used to reading) — you get the right PEOPLE on your list.
You deserve to have FANS that feel like FRIENDS.
THAT’S WHAT HAVING A FULL EMAIL LIST OF ENGAGED SUBSCRIBERS IS.
THEN, WHEN YOU DO EMAIL THEM WEEKLY, THEY ACTUALLY GIVE A SHIT.
An in-depth, self-paced email marketing course for business owners who want to use lead magnets and weekly newsletters to grow a loyal fan base of buyers and besties.
With the combination of pre-recorded lessons, helpful tutorial videos, and killer bonus resources, you'll learn how to grow your email list with a lead magnet and opt-in copy, keep subscribers engaged with a bomb welcome sequence, and consistently email your list with a regular newsletter to build better relationships with your community.
You’re gonna be obsessed with....
Email marketing itself has never been the problem.
The way you’ve been doing it til now has.
THE EMAIL CHAPTER
—Nicole
"You should enroll before Sara starts charging what her courses are ACTUALLY worth, which is DOUBLE."
By the end of this course, you will...
Have a killer lead magnet that perfectly aligns your audience's needs with your offerings, so you get the right people on your list.
01.
Feel 100% confident in your systems for creating newsletters that people look forward to each week.
02.
Know how to write the best opt-in copy so you can ensure people will actually sign up for your email list.
03.
Be able to write a welcome sequence that your readers don't automatically move to their "trash" folder.
04.
NEVER, EVER say "I don't know what to write about, my life is boring" again.
05.
Make a zillion dollars from email marketing alone (probably).
06.
"This course has the secret sauce you need to feel confident launching ANYTHING."
"Newsletter, welcome sequence, etc. — my brain loves and appreciates how thorough, thoughtful, and clear Sara is with the lessons, organization of the course and examples. It's literally a no brainer. Unless you prefer to struggle."
erin hasn't ever missed a weekly newsletter
"If you want a successful email list, you NEED this course! It totally shaped my email strategy."
"I find myself turning to the lessons on at least a monthly basis. I've seen tons of results, from open rates over 50% on every newsletter, to better opt-in copy that gets me multiple new subscribers a week, to a more aligned and engagement email list."
amber completely refined her strategy
"I mean, you KNOW Sara doesn't hold back when it comes to education."
"NO ONE COMPARES. I literally had no idea what I was doing when I signed up for this email marketing course, but I loved her newsletters and knew I could learn from her — and that's exactly what happened: I learned how to write stories people care about reading and how to market my business through email. And 1000% YES, I recommend it."
bridget mastered newsletter copywriting
"If you want to send a consistent newsletter, write better content, and grow a community — this is your sign!"
—Karli
"I’ve take a few good courses, but Sara's has a plethora of knowledge and nuggets that I was able to take action with, and I felt like I was held accountable.
This course is 100% worth it! It's jam-packed with information that you can actually implement. Sara is so knowledgable in copywriting that's conversational -- and her personality is just freaking hilarious (and real)! I loved learning more about storytelling, workflows, and easier ways to create + market my freebie/newsletter."
"Before this course, I had no idea what I was doing — but I knew there was def a more strategic way..."
—Amber
""This course was easy to follow and engage with, and the material was presented in an actionable way. [This course] encouraged me to show up (sometimes with courses, I put them on the backburner).
It made me consistent with my newsletter and WAY improved my entire email strategy; I can't recommend it enough."
"This course gave me the knowledge and confidence I needed to GO FOR IT."
—Nicole
"I created and debuted my email newsletter right after the course, and my first opt-in shortly after. (And I've created multiple opt-ins on a whim since, because I know the strategy and steps that go into getting one up and running.)
I'm of the mindset that time is money, and the course saved me hours and hours I would have spent trying to figure it all out by myself."
the email chapter
who
is for
Service-Based Business Owners
WHO WANT TO SEND ENGAGING, CAN’T-MISS EMAILS
that's me
Every business owner knows how valuable email marketing is — because, let's be real, us marketers never shut up about it. But what no one tells you is HOW to keep your email marketing success GOING; how to get your subscribers to STAY interested. That's what this course is about.
*IF* you keep them interested.
Your email subscribers are your most loyal, ready-to-buy audience...
(My newsletter may or may not be my entire personality…)
I sent my first-ever edition of the Tuesday Table of Contents newsletter in January 2021 to 62 subscribers. Now, more than 250+ weeks later, I send that same newsletter to almost 6,000 readers and counting.
AND THE PEOPLE LOVE IT.
Of course they do! I write exactly what they want to read, prioritize what they want to learn, never leave them hanging on a Tuesday morning, and always deliver what I said I would.
…but that’s not the only reason they love it: they love it because it’s perfectly aligned with their interests, which was by design. I created lead magnets and wrote opt-in copy that attracted my ideal reader to my list, so that I could only get subscribers that really WANT to hear from me every week.
That is how I grew my email list and made my weekly newsletters my #1 marketing tool, earning me hundreds of thousands of dollars in my business.
Now, I want to teach YOU how to do the same.
Hi, I’m Sara
But you probably know me as “Sara at BTL Copy” since that’s what I’ve been popping up as in inboxes for the last 5 years straight, without ever missing a week.
Wondering
WHY email marketing is beneficial?
The opportunity for growth is WILD—my list grew by thousands (!!!) of subscribers in a matter of months when I started emailing consistently.
Experts say the number of email users is going to reach 4.3 billion this year. (Like... ??? Ur gonna let that go to waste?! Not on my watch, bestie.)
Email allows for targeted, personalized communication with your ideal audience. (Especially if you use a really awesome lead magnet or fomo-inducing newsletter to motivate people to subscribe.)
Analytics are wicked easy to track, making it wicked easy for you to gauge the actual engagement of your audience (and specific users in your audience!)
WONDERING
WHY EMAIL MARKETING IS BENEFICIAL?
Exactly
SoOoOoO
This course is made up of by pre-recorded lessons, video tutorials, and supplemental resources hosted on Notion.
Nope! However, I do offer all of my students 50% off of my one-on-one strategy calls (making them $300 instead of $600).
NBD! I'll teach you everything you need to know about how to create one and send one regularly.
YUP :)
Also, YUP :) this course is definitely NOT just for beginners! You'll learn new strategies you've never heard before even if you've been email marketing / sending newsletters / creating lead magnets for years.
The Sales
Page Template
Wicked Easy
Web Copy Guide
Site Series®
Sprint
Newsletter Strategy Workshop
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02.
03.
04.
