I'm guessing you're here because you want the inside scoop on all things Between The Lines client work—and I'm ready to deliver. Except instead of simply linking to my past clients' websites or posting screenshots of my work, I'm giving you the full story.
Click on any of the below posts to read a complete case story about the project, from the client, to their goals, to the deliverables, to my favorite elements of copy from the final draft.
(Please note that only a select few of my projects are displayed in this portfolio. To see what else I've worked on, please request the full list via email at firstname.lastname@example.org.)
LBV The Label is an e-commerce jewelry brand for women who want to elevate their everyday with luxurious accessories that are both attainable and sustainable. LBV first introduced the brand to the world with their line of Upcycled Vintage jewelry, which quickly earned them more success than they ever dreamed of—and that success is what led them to BTL, in search of transformative copy to support their growth.
Corey Lynn Tucker is not your average wedding photographer. No, she’s a one-of-a-kind, rock-and-roll, nature-loving destination elopement photographer for travel junkies and boho badasses that recoil at the thought of a traditional wedding. Knowing she would need to completely reimagine her brand’s entire online presence to support her switch from to elopement photography guru, Corey turned to BTL for all of her copy to match.
Through sales-focused storytelling and the perfect combination of casual and convincing, I help service-based business owners, mom and pop shops, & e-commerce entrepreneurs build better connections with their ideal clients and customers.
The SM Collective is a New York-based boutique design studio specializing in designing, developing, and optimizing digital dream homes for innovative business owners who want to welcome ideal clients into their online space.
Together, we worked on brand messaging, website copywriting, course launch strategy, sales page copywriting, and email marketing. Turn the page to read about Stepf's experience getting the full BTL Main Character treatment!
"I struggled with writing about myself and finding a balance between sharing too much personal info and not enough. I also struggled with finding new ways to say the same thing throughout my site.
But, as soon as we decided to work together, I was so excited because I knew my web copy would be in good hands!"
"Where do I begin?! I finally feel confident in the words that are on my website. You captured my personality and brand vibe to perfection.
You paid attention to so many little personal details and sprinkled them throughout the copy so seamlessly. You also integrated the home theme in a natural and organic way. The website doesn't feel themed, it's a great balance that makes it all relatable. A dream client recently said on a discovery call "Your website is outstanding.
As I was going through it, I kept thinking 'wow, she just gets it!" ...and I know the copy played a HUGE role in that."
"YES! Working with you was such a no-brainer—so much so that, as you know, I chose to work with you not once, not twice, but three times! You just *get it.*
Working with you, I got more than a copywriter - I got a marketing mentor, a business coach, and a friend. You became an extension of my business and treated my project like your very own, going above and beyond every step of the way.
I finally feel confident in the words on my site. Working with you was one of the best investments I've made for my business."
"Stop considering it and just do it!!!!!!! It's an investment worth every penny and more."
Websites, sales pages, brand messaging, blogging—you name it; you bring the idea, I'll bring the conversational copy & strategy to make it happen.
If you're hoping to groq community of engaged, ready-to-buy subscribers, but you're stuck on where to start, I'll do the whole thing for you. In four days flat.
If you're a copywriter or freelance business owner seeking extra support reaching the next phase of your success story, I want to help.
If you're a passionate business owner with a new project in the works, you're gonna want a go-to website slash launch copywriter in your corner. To learn more how to collaborate with me on a website, sales page, email, or brand messaging project—or to chat strategy—inquire today.
Working with a website copywriter and website designer who thrive as collaborators not only ensures you'll receive the best possible site in the game—but the best experience throughout the drafting and design processes, too.