Ever wanted to scroll through the inside of a Copywriter's Portfolio?
some projects worth stalking
Well, then you've made it to the right corner of the web.
I'm guessing you're here because you want the inside scoop on all things Between The Lines client work—and I'm ready to deliver. Except instead of simply linking to my past clients' websites or posting screenshots of my work, I'm giving you the full story.
Click on any of the below posts to read a complete case story about the project, from the client, to their goals, to the deliverables, to my favorite elements of copy from the final draft.
(Please note that only a select few of my projects are displayed in this portfolio. To see what else I've worked on, please request the full list via email at sara@betweenthelinescopy.com.)
btl project
LBV The Label is an e-commerce jewelry brand for women who want to elevate their everyday with luxurious accessories that are both attainable and sustainable. LBV first introduced the brand to the world with their line of Upcycled Vintage jewelry, which quickly earned them more success than they ever dreamed of—and that success is what led them to BTL, in search of transformative copy to support their growth.
btl project
Corey Lynn Tucker is not your average wedding photographer. No, she’s a one-of-a-kind, rock-and-roll, nature-loving destination elopement photographer for travel junkies and boho badasses that recoil at the thought of a traditional wedding. Knowing she would need to completely reimagine her brand’s entire online presence to support her switch from to elopement photography guru, Corey turned to BTL for all of her copy to match.
Hi, I'm Sara—
Through sales-focused storytelling and the perfect combination of casual and convincing, I help service-based business owners, mom and pop shops, & e-commerce entrepreneurs build better connections with their ideal clients and customers.
more about me
Website Copywriter, Email Strategist, and Marketing Mentor for creatives of all kinds.
Past Client
Case Study
The SM Collective is a New York-based boutique design studio specializing in designing, developing, and optimizing digital dream homes for innovative business owners who want to welcome ideal clients into their online space.
Together, we worked on brand messaging, website copywriting, course launch strategy, sales page copywriting, and email marketing. Turn the page to read about Stepf's experience getting the full BTL Main Character treatment!
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
How did you feel before working with me?
"I struggled with writing about myself and finding a balance between sharing too much personal info and not enough. I also struggled with finding new ways to say the same thing throughout my site.
But, as soon as we decided to work together, I was so excited because I knew my web copy would be in good hands!"
CURRENT CLIENT CASE STUDY
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
How did you feel after working with me?
"Where do I begin?! I finally feel confident in the words that are on my website. You captured my personality and brand vibe to perfection.
You paid attention to so many little personal details and sprinkled them throughout the copy so seamlessly. You also integrated the home theme in a natural and organic way. The website doesn't feel themed, it's a great balance that makes it all relatable. A dream client recently said on a discovery call "Your website is outstanding.
As I was going through it, I kept thinking 'wow, she just gets it!" ...and I know the copy played a HUGE role in that."
CURRENT CLIENT CASE STUDY
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
Are you satisfied with your BTL experience?
"YES! Working with you was such a no-brainer—so much so that, as you know, I chose to work with you not once, not twice, but three times! You just *get it.*
Working with you, I got more than a copywriter - I got a marketing mentor, a business coach, and a friend. You became an extension of my business and treated my project like your very own, going above and beyond every step of the way.
I finally feel confident in the words on my site. Working with you was one of the best investments I've made for my business."
current client case study
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
What would you tell someone considering working with me?
"Stop considering it and just do it!!!!!!! It's an investment worth every penny and more."
CURRENT CLIENT CASE STUDY
STEPFANIE MCCAFFREY | THE SM COLLECTIVE
VIEW THE FINAL PRODUCT
Want to start a BTL project of your own?
DONE-FOR-YOU COPYWRITING
Websites, sales pages, brand messaging — you name it; you bring the idea, I'll bring the conversational copy & strategy to make it happen.
email marketing
If you're hoping to grow a community of engaged, ready-to-buy subscribers, but you're stuck on where to start, I'll do the whole thing for you. In 4 days flat.
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MENTORSHIP & CONSULTING
If you're a copywriter or freelance business owner seeking extra support reaching the next phase of your success story, I want to help.
GET THE DETAILS
Your site deserves to be show-off worthy, too.
LIKE WHAT YOU SEE HERE? LET'S TELL *YOUR* STORY NOW.
If you're a passionate business owner with a new project in the works, you're gonna want a go-to website slash launch copywriter in your corner. To learn more how to collaborate with me on a website, sales page, email, or brand messaging project—or to chat strategy—inquire today.
start your project
& if you need a designer for your new site, I've got the perfect rec.
Working with a website copywriter and website designer who thrive as collaborators not only ensures you'll receive the best possible site in the game—but the best experience throughout the drafting and design processes, too.
hire me & my designer together
