You actually *do* have good stories to write about.
NEWSLETTER TOPICS THAT ACTUALLY CONVERT
You just haven't uncovered them yet, because you've been believing the lie that your stories have to be newsworthy in order for people to care. Inside my storytelling subscription, you'll learn how to use your REAL LIFE stories to create engaging content out of ANY "boring" moment.
Email marketing experts want you to send newsletters every single week. Blogging experts want you to publish fresh new content as much as humanly possible. Social media experts expect you to be online all the time, posting enough to stay relevant.
But none of them tell you WHAT TO SAY in all this “consistent” content of yours, or HOW to share stories that readers can relate to.
Every newsletter, blog, and social media expert on the planet has the same advice:
And you're left on the other side of the screen like... “ok sick, maybe I would if I knew what to freaking WRITE about every month!”
~PoSt ConSiStEntLy~
Until now. . .
A newsletter content subscription for business owners who want to deepen their connections with their readers by sharing personal stories that ACTUALLY SELL and AREN'T BORING.
SARA'S SWIPE FILE
(aka the permanent removal of writer’s block from your brain!)
What You Get When You Subscribe
✓ FIVE long-form, strategically curated content topics per month
✓ THREE unique newsletter angles and THREE interesting blog angles per topic
✓ Seven DONE-FOR-YOU subject lines and headlines per each angle
✓ ALL angles come with guidelines for how to repurpose on social media
✓ One BONUS on-trend content idea per month
✓ Newsletter copywriting tips, guide, and examples
✓ Blog copywriting tips, guide, and examples
EVERY SINGLE TOPIC is designed to help you transform your "boring" moments into your absolute best, most relatable, engaging stories, so you can use personal anecdotes to build relatability & increase connection, and, in turn, increase your conversions.
✓ FIVE long-form, strategically curated storytelling topics per month
✓ SIX unique storytelling angles for your newsletter (and blog, and social!)
✓ Seven DONE-FOR-YOU subject lines per each angle
✓ ALL angles come with guidelines for how to repurpose on social media
✓ One BONUS on-trend storytelling content idea per month
✓ Newsletter copywriting tips, guide, and examples
✓ Blog copywriting tips, guide, and examples
HOW TO USE YOUR SWIPE FILE TO REMOVE OVERWHELM
1. Subscribe to the Swipe File and immediately get your newsletter topics
When you sign up, you’ll get a welcome email confirming your subscription, and access to your first Swipe File bundle with 5 strategic stories to tell in your newsletter this month.
2. On the first of every month, you’ll receive next Swipe File
Check your inbox bright and early on the 1st, because your Swipe File will be waiting there for you! EVERY SINGLE MONTH, your 5 NEW story prompts will be ready in time for you to batch all of your content for the coming 5 weeks. You’ll also receive 1 surprise piece of bonus content each month!
3. You’ll choose which angles you like for your newsletters
Because all FIVE topics come with SIX unique storytelling angles for your content, you can select which angle of the topic YOU like best, and use that!
4. You’ll add in your own personal details and flair
Once you select which angle you like, you’ll use my easy prompts and tips to select which stories and tidbits you want to add to your content. & if for some reason you’re still struggling to draft it, the File also comes with tutorials for newsletter + blog writing.
5. You’ll schedule your content for the month
Now that your newsletter content is done, all you have to do is pick from the pre-written subject lines, schedule your content, and you’re good to go!
6. Your subscribers, readers, and followers will LOVE ITTTTT
And that’s all she wrote (literally)! You have a full FIVE WEEKS of long-form content done — so spiraling, writer's block, and wondering "is this even good?" will no longer be part of your content strategy.
(I COULD TELL YOU WERE NEVER GONNA USE IT IN YOUR CONTENT, SO I'M HERE TO RESCUE IT FROM "BORING STORY" JAIL.)
Hi, I’m Sara — your story's life saver.
I’ve been sending a borderline-too-personal newsletter every single week for more than 250+ weeks (without ever missing one!) so if anyone were gonna run out of things to talk about, IT WOULD BE ME.
That has yet to happen, though, because I have newsletter superpowers know how to make every single story — even if it's the most boring story in the world, like not being able to decide what's for dinner, or my 3-year-old pronouncing "chai latte" wrong — into a relatable piece of content that my readers LOVE.
And I'm willing to bet that you have zillions of them to tell. The only reason you haven't thought of them yet is because YOU aren't considering them "stories" worth telling. THAT is what Swipe File solves for you.
I'm giving you the storytelling prompts you need & helping you uncover your hidden stories by telling you EXACTLY what to share (and how to make it engaging) every single month, so you can USE the "stories" you already HAVE.
YOUR "BORING" STORIES *ARE* YOUR BEST STORIES.
Struggle with what to write in your newsletters and blogs each month
The Swipe File Is Right For You If You…
Know you want to foster deeper connections with your readers
Have no idea which stories you'd even tell if you were to start telling them
Feel like everything you think to write is too boring or lame or cringe
Haven’t stuck to your weekly emails bc you don’t know what to say
Want to get the most out of your long-form content so it actually converts
EVERY SINGLE MONTH.
You don't have to worry about "what if I'm boring?" or "what if no one cares?" or "I suck at telling stories" because, every month when you open your new Swipe File Notion dashboard, you'll have FIVE stories waiting for you — removing all of the doubts.
For every single story, I'm giving you SIX unique angles, so there's no way you won't be able to find one to work for you.
AND I'm also sharing my best tips for newsletter storytelling every month, so there's no way you won't be able to write your story in an engaging, entertaining way.
Whether you realize it or not, you already have plenty of perfect stories to tell in your content — you just aren't thinking of them that way yet, so...
I'm deciding which stories you'll tell.
THE SWIPE FILE IS DESIGNED TO WORK FOR ANYONE, IN ANY INDUSTRY, RUNNING ANY KIND OF BUSINESS.
& before you ask, NOPE…
You don’t have to be in a specific industry, own a certain kind of business, operate within a given niche, or have a business that ‘fits’ the online marketing world to benefit from this.
Want a sneak preview of what the Swipe File looks like?!
→ Don’t think you’re a “good writer”
→ Feel like your life is "boring"
THIS WILL WORK FOR YOU, EVEN IF YOU…
Because the Swipe File was specifically designed to remove all of those things from ever being a problem for you again. When you subscribe, it’ll be impossible to feel stuck, because this content is as close to done-for-you as it gets.
→ Aren’t a "natural" storyteller
→ Have "nothing to say"
→ Struggle to "stay consistent" with content
"Long story short: YOU NEED THIS if you've ever felt overwhelmed by what to write in your weekly newsletter."
—Alli
"Not having to think of what to send in my newsletter has saved me HOURSSS of time every week - you have no idea how long it took me to think of a topic and how to relate that topic to my industry (an embarrassing amount, that's how long). Having Sara's Swipe File make my content plan FOR me made things so much easier, of course — but having her tips on the specific angles for how I can relate it back to the call to action I want to share is GOLD."
Deciding what to write in your weekly newsletter shouldn't take you HOURS.
Contrary to popular belief, worrying about what to write in your newsletter (and whether or not your readers will like it) actually has no place in your email marketing strategy.
If you've fallen victim to the "my life is lame, no one cares!" trap, you're exactly who I created Swipe File for. With the prompts you're getting each month — and the in-depth examples they come with — you'll be able to turn ANY boring life moment into a story worth reading.
Swipe File completely removes the overwhelm from your newsletter drafting process AND gives you the writing confidence you need to actually get the newsletter FINISHED and SENT, instead of rotting in your Flodesk drafts.
HOW LONG DOES WRITING YOUR NEWSLETTER TAKE YOU?
NEWSLETTER ACTUALLY WRITING *CAN* BE EASY!
And, no, this isn’t something ChatGPT can do for you, because no matter how much you prompt it, your robot actually isn’t trained to understand your nuanced, niche ideas.
AND HOW NICE WOULD IT BE TO NOT HAVE TO TRAIN THEM NOT TO LIE TO YOU?
Even though using ChatGPT or Claude for content writing sounds like a good use of AI, you know what it’s really like when you rely on the robots for your newsletters, blogs, and captions: it’s you refining, revising, and reprimanding over and over again until they get it “right” except your threshold for “right” decreases line by line as your patience to deal with the robot’s fuck ass responses thins.
frequently asked questions
Every month, I send you a Notion Hub with 5 long-form content topics chosen for you. I describe the topic, share some context about what it is, then I give you SIX unique storytelling angles. All ideas are designed to help you uncover YOUR STORY & write about it, easily.
For every newsletter angle, you get an in-depth description of exactly how to use that specific idea, with easy-to-understand examples. You also get 7 subject lines already written for you.
For every angle, you also get tips for how to repurpose on Threads, Instagram, LinkedIn, and your blog.
YES! The Swipe File works for ANYONE, no matter what kind of business you run, who your audience is, what they need, what you’re selling, where you live, the style of your content, how often you post, or what your “typical” content is.
I’d be very surprised if that happened! But, if you don’t love being a subscriber of my Swipe File, you can easily cancel any time.
Great question! Each month, you will choose your specific storytelling angles. Then, you will decide which story / tip / lesson / personal info / detail from your life / client story / student win / offer sale you want to connect to that angle.
You will then use my tips and examples to help you write the actual piece of content. I recommend sending a weekly newsletter using it.
After that, you’ll choose your subject line (or headline, if you're using it for a blog), schedule the content, and move on with your day!
The part that is ‘done for you’ is the decision of what to write (aka the hardest part), the strategy behind it, the bulk of the content outline, and the subject line / headline.
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