While online shopping for business resources could never replace the beautiful dose of serotonin that can be received only by walking down the aisles of your favorite bookstore and browsing the newest novel releases, The BTL Shop miiight come pretty close.
I don't know who decided that a formal education was superior to teaching yourself your skills—or why the digital space collectively chose to go along with that rhetoric—but I disagree.
Telling people that you're self-taught doesn't make for bad business.
It shows that you were passionate enough about your industry to seek out resources, tools, books, and mentors to master the skills you needed to become successful, and that you've actively practiced, and studied, and put in the work to be where you are now.
And I don't know about you, but I have 3 Bachelor's Degrees, and I know
more about Marketing than I do about any of those subjects, because I was focused on actually mastering new skills instead of just getting high enough grades to graduate with honors.
more about me
I love educating about marketing for
beginners almost as much as I love that
peaceful hour in the morning before the
rest of the world wakes up (hint: a lot).