Looking for copywriting tips? Welp, you've definitely come to the right place. Whether you're in search of the must-haves for your homepage or my advice on the do's and don'ts of sales copy, you'll find it here.


Copywriting, Marketing

Marketing Newsletters You Need To Subscribe To ASAP

Are you a marketer looking for inspiration or advice delivered straight to your inbox? Read this post for newsletters for marketers that are actually worth reading.

Advice, Copywriting

Why Your Audience Doesn’t Care About Your Offer

If you want to make money, read this post. If you want to continue awkwardly navigating sales and assuming you know what your audience wants, read this post so I can set you straight & help you out.

Advice, Copywriting, Marketing

6 Things You Need Before Launching Your Online Course

If your morning coffee is starting to taste like launching an online course, this post is for you. Learn the 5 things you absolutely must have before you launch.


6 Things You Need To Know Before Writing Your ‘About’ Page

Are you struggling with what the heck to say on your About page?! You definitely are not alone. Read this post to learn 6 things that copywriters don’t tell you about how to write the best About pages for your website.

Copywriting, How-To, Marketing

How To Create Content For Your Ideal Client

If you need help defining your ideal client and speaking directly to them, this post is for you. Consider this the necessary ‘part two’ to my post about favoring your audience over an algorithm, complete with my best tips for creating content juuust for them.

Advice, Copywriting, Marketing, SEO

Why You Need To Create Content For Your Audience, Not For An Algorithm

Algorithms won’t be as good to you as your ideal clients will—and here’s why you need to care more about your audience than an algorithm.


5 Questions Your Website’s Home Page Must Answer

You only have 11 seconds to impress your readers as they browse your website. If you’re hoping to capture their attention, you’re gonna want to make sure you’re answering all of their burning questions.

Copywriting, Marketing, SEO

The Anatomy Of The Perfect Headline

Your headline is the most important part of your blog post. How else are you going to entice people to read it? Learn what makes the perfect headline in this post!


Download my free Blogging Resource Master List

Want the inside scoop on creating the best blog posts? I’m granting you access to ALL of my favorite tried-and-true resources for blogging, from brainstorming ideas to headline analyzers to writing engaging content.

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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you; I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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