Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.


What It’s Like Being A Freelance Copywriter’s Intern

BTL Diaries

Follow along with the BTL Summer 2022 Marketing Intern to see what a day in the life is like!

the latest

Case Studies, Copywriting

How To Write A Homepage feat. Sarah Price

I’d be willing to bet some serious cash on the fact that “how to write a homepage for your website” is a top-searched term among new and aspiring freelancers. Now, I can’t prove that—but I’ve worked with a lot of business owners throughout my time as a freelance copywriter, and I can say with certainty […]


The Art of the Mini About (And Where To Put It On Your Site)

Learn the art of the Mini About: how to infuse personality in your web copy and invite your readers to get to know you better.


3 Ways To Outline Your Process On Your Website

Curious about how to lay out your client process on your Services page? Learn from 3 examples of real-life sites in this post!

Case Studies, Copywriting

How To Write A Minimal Services Page

Swipe my exact formula for writing a minimal Services page (using a BTL project as an example)!


The Jemima Richards Photography Project

Jemima Richards is likely the most interesting wedding photographer you’ll ever meet. Read this post to find out why—and to learn how Australian accents, power lifting, and spiders come into play to create a minimal yet effective website copy project.

Business, Copywriting

Inside My Consulting Process as a Mentor for Freelance Copywriters

Want to know EXACTLY what I do as a 1:1 mentor for freelance copywriters? My entire process is outlined in detail in this post!

Copywriting, Portfolio

The Not-About-You About Page Formula

If the thought of writing your About page makes you cringe, I have good news! Your About page doesn’t have to be about you at all – here’s EXACTLY HOW to write an About page with very little personal details.


How To Write Headlines That Make People Want To Keep Reading

You don’t have to be a copywriter to write headlines for your homepage that make people want to keep reading. Just use these easy tips!


The Celeste Moore Consulting Project

Meet Celeste Moore: Dating and Image Consultant for men looking for love in midlife. Through personalized, transformational one-on-one coaching, wardrobe consulting, and all-encompassing dating advice, Celeste Moore Consulting helps men unlock their confidence and find compatible partners.


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Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


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