Welcome To The BTL Blog

Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once), you'll want to bookmark this blog.


How To Use Shopify Plus To Improve Customer Experience On Your E-Commerce Website

Business, Website

7 reasons why Shopify Plus is the preferred platform for improving the customer experience and how to get the most of what they have to offer

the latest


The Ballet Room Website Project

Ballet is the perfect foundation for any child who wants to learn how to dance, and The Ballet Room is the place for children to begin their journey. Meet Amy Gall: Certified Royal Academy of Dance Teacher and Lifelong Ballet Lover.

Expert Interview, Marketing

How To Use Curated Stock Photos and Videos In Your Content Marketing

Curious about how to effortlessly integrate stock photos and videos into your content marketing? Read this post to learn from Haute Stock’s Founder, Rachel Rouhana!

BTL Diaries

100 Things Every Creative Business Owner Should Know

Quick tips, lasting impact. If you’re a creative business owner, you’ll want to read this!

Business, Marketing

The Best Black Friday Purchases To Make For Your Creative Business

Wondering what’s worth purchasing for your business this Black Friday season? Here are 4 of my BEST purchases that you’ll love!

Copywriting, How-To

How To Prepare Your Website Content For An Influx Of Traffic

Curious about how to maximize web traffic? Let’s talk content, calls to action, and client engagement.

Copywriting, Website

How To Know If Your Website Needs A Refresh (And How To Fix It)

Thinking about a website refresh? Read more to find out if these 6 problems are happening to you—and how to fix them.


Entrepreneur Christmas List: 22 Unconventional Gifts Business Owners Would Love To Receive

Not sure what to get your entrepreneur friend, biz bestie, or online service provider this Christmas? Here are 24 unconventional gift ideas!

Advice, Business, Marketing

Is Working With A Website Copywriter The Right Choice For You?

There’s a lot that goes into determining whether or not a copywriter is right for you. Find out what should influence your decision!

Advice, BTL Diaries

How I Manage ADHD As A Business Owner

Struggling with managing your freelance schedule as an ADHD entrepreneur? Here’s what I do to keep myself in line.


Download my free Blogging Resource Master List

Want the inside scoop on creating the best blog posts? I’m granting you access to ALL of my favorite tried-and-true resources for blogging, from brainstorming ideas to headline analyzers to writing engaging content.

Thank you for subscribing!

Hi, I'm Sara!


If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 


Want a bit more BTL in your life?


Searching for a copywriter or marketing consultant to support you with your next project? I'm your girl.

let's chat


Tuesday Table of Contents will be your fav new weekly marketing newsletter tha'tll make you want to check your email.

sign up


If you're into Instagram story rambles, sassy Reels, and DM convos, you'll def want to follow me.

dm me