So, you want to get started with email marketing, huh?

I’ve already given you all the tea on how to start sending a weekly newsletter.

And I’ve told you how I strategize + think of the best ideas to send my list.

And, if you’ve downloaded my free sample lead magnet and welcome sequence, you’ve already learned how to get more of the right people on your list.

…which leaves us to one of the most FUN parts of email marketing: creating the actual content to send in your newsletter!

Here are 9 story-based newsletter ideas you can start sending your list as soon as TODAY:

#1 — An embarrassing event from high school, how it made you feel then, and how trivial it feels now

• Related topics: before/after of working with you, client transformations, business advice, positive perspectives/mindsets, growing up

#2 — An unfavorable interaction with a Karen

• Related topics: red flag clients, getting ghosted, dealing with anger, how other peoples’ actions aren’t a reflection of you, don’t be like Karens & do X instead

#3 — How you met your first-ever significant other

• Related topics: ideal clients, knowing if a service provider is a good fit, knowing when something feels right, getting new clients/customers

#4 — A confession about something weird you do that you know people will be able to relate to

• Related topics: content marketing, finding your target audience, impact of knowing you’re not alone, how to relate to your audience, About pages, community

#5 — Your favorite memory from the past year

• Related topics: round-up of favorite events from the year, yearly accomplishments, bucket list, productivity, goals, new year planning, CTA to work with you

#6 — Something that gives you the ick

• Related topics: repelling the wrong people, benefits of your services/offerings, the intricacies of peoples’ different personalities, enneagram, Myers Briggs, human design, friendship, relationships

#7 — A time you got yelled at for something and it was uncomfortable, awkward, or unwarranted

• Related topics: dealing with feedback, dealing with difficult customers or clients, navigating unfavorable situations as a freelancer, conflict, communication, word choice

#8 — Use your current favorite tiktok sound as inspo

• Related topics: legit anything!

#9 — A time you were gonna wicked scared of or nervous something but it turned out to be fine (and maybe even fun or beneficial)

• Related topics: business investments, hiring a coach/mentor, trusting your gut, personal development, self help, benefits of services or offerings, decision making, inspiration to “go for it”

Ready to try thinking of some on your own?

Okay, now that you’ve officially got allll these email newsletter ideas, here’s your homework for keeping the momentum going:

1. Whenever anything interesting, funny, weird, annoying, sad, puzzling, boring, uncomfortable, or awkward happens to you, write it down in your Notes app.
2. Ask yourself how it could relate to your business, your clients, your field, etc.
3. Write down 3 related topics.

You’ll be surprised just how EASY it is to come up with topics to write about.

Between the ride to the airport and my not-quite-comfy spot in seat 16F en route to Phoenix for the second time this month, I thought of 14 of them.

Here, I’ll show you the first 4. 👇

(1) Feeling anxious stuck in traffic on the way to the airport, nervous I wouldn’t make it in time → how you feel before a launch when you don’t appropriately prep and plan, CTA to work with me on my launch copy + strategy package OR read my blog post about what I did wrong on my first course launch (a blog that does not currently exist, even though I’ve been meaning to write it since April) OR join the waitlist for Sales Series

(2) The fact that I booked my flight back to Phoenix, while still in Phoenix, after having the time of my life on a night out at cowboy bar Buffalo Chip → the luxury of being a freelance copywriter, CTA to inquire about mentorship so you can be financially free too 

(3) The sexual tension between you and a medium ugly boy your age alone at the airport → how to make all types of leads fall for you via your homepage, CTA to read my homepage copywriting blogs

• I actually used this idea already, check it out right here!

(4) Eating my Terry’s chocolate orange on the plane (in candy bar form, not the literal orange-shaped one, I’m not an animal) feeling uncomfortable cuz most people don’t like this candy → how you won’t be too much/too weird for the right people

See?! Anything can be content if you keep an open mind. 😏

Want to see an example of how to use stories to educate your subscribers?

Subscribe to my email list to get one delivered straight to your inbox every Tuesday morning. 😇

Also, if we haven’t had the chance to *virtually* meet yet, hi! I’m Sara Noel—website copywriter and marketing mentor for creatives, copywriters, and all-around cool people. If you like my content and you want even more BTL in your life, here are a few ways you can connect with me:

Check out my services. I write website copy, sales pages, email sequences, blog posts, and brand messaging guides for entrepreneurs of all kinds! Maybe you’re my next favorite client.

Read the rest of my blog. It’s home to everything from copywriting tips, to marketing education, to freelance advice, to portfolio-worthy projects… if you like this post, you’ll love the blog. Here’s a quick roundup of my most popular posts.

Sign up for my web copy course. Actually, it’s not *only* about website copywriting—I also teach modules on copywriting basics, developing your target audience, search engine optimization, blogging, and email marketing.

Enlist me as your mentor. I have an entire in-depth blog post about my one-on-one consulting process for new and aspiring copywriters, if you’re interested in having a big-sis-style mentor to help you grow your freelance copywriting business & get results.

To get in touch with me directly, send me a DM or email sara@betweenthelinescopy.com. Have a great day!