How To Use Shopify Plus To Improve Customer Experience On Your E-Commerce Website

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With the surge in online shopping this past decade, eCommerce website design has become one of the most critical aspects of doing business. It’s not only important to have a website that looks good, but one that also provides a great user experience. User experience is how a person feels when they interact with your website. A good user experience will keep people coming back to your site, while a bad one will send them running for the hills.

Many factors go into creating a good user experience, and choosing the right platform for your eCommerce website is one of them. Shopify Plus is the preferred platform for many high-volume online retailers because it provides many benefits that other platforms can’t match.

Below are seven ways that Shopify Plus helps improve customer experiences on-site.

Custom Checkout Processes

Shopify Plus allows you to create custom checkout processes tailored to your specific business needs. This is important because the checkout process is one of the most critical parts of the customer experience. If it’s too long or complicated, you’ll lose customers. With Shopify Plus, you can streamline the checkout process and make it as simple as possible for your site visitors.

Shopify Plus also comes with an Abandoned Cart Saver feature. This allows you to recover lost sales by automatically emailing customers who have left items in their shopping cart. This feature is essential for eCommerce businesses that experience high levels of abandoned carts and are looking for ways to improve their customer experience. Rather than losing a sale, you now have the opportunity to recover it and keep the customer and your profits happy.

Create a Customer Loyalty Program

Customer loyalty programs are a great way to improve customer retention and long-term brand loyalty. With Shopify Plus, you can easily create and manage a customer loyalty program that will incentivize your customers to keep coming back. One way to do this is to offer reward points for every purchase made. Customers can then redeem these points for discounts on future purchases. Not only will this improve customer loyalty, but it will make the shopping experience more enjoyable for your customers.

Set Discounts and Incentives

Another way to improve user experience (UX) is to offer discounts and incentives. This could be anything from free shipping to a percentage of their purchase. Whatever you choose, make sure it’s something that will entice customers to shop on your site. With Shopify Plus, you can easily set up discounts and incentives that will improve the overall customer experience. Using these features correctly can significantly boost sales while still keeping safe margins intact.

Setting up a sale or a promotional campaign is easy to do with Shopify Plus. You can create a campaign in minutes and start driving traffic to your site. Not only will you be able to set up the campaign quickly, but you can also track its progress and see how well it’s performing. This information is critical for understanding what works and doesn’t work when it comes to sell-through rates.

Offer Multiple Currency Types

If you’re selling to an international audience, it’s important to offer multiple currency types. This will make it easier for customers to purchase from your site no matter where they’re located. 

With Shopify Plus, you can easily offer multiple currencies and tailor the shopping experience to each customer’s location. When websites are specifically designed to offer a great experience no matter where the customer is located, it shows that businesses are truly invested in providing the best possible service and are capable of understanding the needs of a global customer base, which helps build credibility.

More than just giving you the ability to offer multiple foreign currency types, Shopify Plus also allows you to accept alternative payment methods such as cryptocurrency, which can further improve customer experience as it allows customers to purchase in a way that is convenient for them. You’ll also have the ability to set up automatic tax calculations based on the customer’s location, which takes away the hassle and guesswork of dealing with complex international tax laws.

Build VIP Shopping Experiences

Shopify Plus also allows you to create VIP shopping experiences for your most loyal customers. This could include exclusive access to sales, early access to new product releases, or even personal shoppers. 

Exclusive experiences can be configured in a number of ways and are a great way to show your most loyal customers that they’re valued. They are also a great way to increase engagement on your site and encourage customers to keep coming back for more exclusive offerings.

Setup Product Recommendations

Product recommendations are a great way to improve customer experience by helping shoppers find the products they’re looking for. With Shopify Plus, you can set up product recommendations based on several factors, such as purchase history, browsing history, and even the shopper’s location. Product recommendations are a great way to improve customer experience and boost sales because they help shoppers find the products they’re looking for, even if they don’t know what they’re looking for yet. With the right mix of product recommendations, you can turn a relatively small order into a much larger one, which can significantly impact your bottom line.

Create an Optimal Support Experience

If a customer is having a problem with your site, it’s important to have a support system in place that can help them resolve the issue as quickly as possible. With Shopify Plus, you can set up a support system that will help you resolve issues quickly and efficiently. This could include a live chat, ticketing, or even a direct phone line to customer support. No matter what you choose, Shopify Plus gives you the tools you need to create an optimal support experience that will help you resolve issues quickly and keep customers coming back.

When dealing with product returns or exchanges, it’s important to have a process in place that is quick and easy for the customer. 

With Shopify Plus, you can set up an automated return process that will make it easy for customers to return or exchange products. This could include a return shipping label, a refund process, or even an exchange process. Automating the return process will help you resolve issues quickly and keep customers from getting frustrated.

The Takeaway

Shopify Plus is a powerful eCommerce platform that can help you improve customer experience on your website. By taking advantage of the features discussed above, you can create a shopping experience that will help your customers find what they’re looking for and encourage long-term loyalty to your products, services, and brand name

Author Bio: Sean Richards
Sean Richards is the VP of Strategy & Partnerships for Vincit. Richards provided business development, React.Js Consulting, digital marketing strategy and partnership development at several reputable companies and marketing agencies in both California and Arizona. He holds a Bachelor’s Degree in Design Management from Arizona State University.

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