Confession: I’m sick of the same old boring content.
I know you know what I’m talking about.
It’s December, so I’m willing to bet you’ve seen at least 10 gift guides float past you between Instagram, Pinterest, and YouTube. And when January comes, I’d put down money on everyone’s New Years resolutions posts dropping on the same day.
And before you call me a blog post Scrooge — I’m 100% here for the gift guides and the goal-oriented content, but I want more! After the year we’ve all had, I’m feeling like 2021 needs a little bit of… spice? Don’t you think? (And yes, I was channeling my inner TikToker with that reference.)
So, I’m doing something about it.
Keep reading for 50+ blog post ideas for the business owners in the industries I work with everyday, from wedding planners to branding designers.
The ways 2020 has affected your business and what your plans are for 2021 events
How you thought of the name for your company
Guide to planning the best Zoom holiday party
Gift guide for newlyweds or new homeowners
The dream events you can’t wait to plan (when we’re allowed to gather in groups again)
Recap of your favorite venues from past years OR favorite events you’ve ever planned
Highlight of your most frequently used vendors
Social distancing on a silent night: how to make the best of a virtual holiday celebration
What you’re accomplishing in the off-season
Your process for managing and responding to inquiries
How you thought of the name of your company
Photos you want to recreate
Places you want to travel for photoshoots (whenever that becomes a thing again…)
How you learned your craft or mastered your speciality
A run-through of a shoot day from start to finish
Your dream clients to work with (maybe even from their POV? That could be fun!)
A letter to your future self to look back on at this time next year
A list of your favorite holiday product packaging
Design mistakes that drive you insane
A walkthrough of your creative process from start to finish (formatted as a ‘design with me’ — could even be repurposed as a video, story pin, or IG reel!)
Honesty hour: everything your designer wants you to know before hiring them
Your favorite designs that you created in 2020 & why you love them
Your favorite designs that didn’t make the cut in 2020 & why you wish they did
A tour of your office our studio (with a nice mood board and affiliate links to everything inside it, of course)
Design challenge: recreate old logos or projects with a holiday twist or theme
A play-by-play of a day in your life at work
How you manage your client deadlines and projects
Best thank-you gifts to send to clients
How to maximize your content and stand out on social media
Your favorite holiday ads throughout the years
Software for your stocking: all of the apps and websites you use on the daily
Highlight new services you plan to offer in the new year
How to explain your response to the dreaded “what do you do for work?” question to relatives who don’t get it
List of materials you use to create your art
What you wish you knew when you started out
How you find inspiration to create new things
Your favorite piece you created this year (or ever!)
The mediums you enjoy creating in the most and why (digital, drawing, painting…)
A year in review: the progress you made in your business, notable clients you worked for (or with), projects you collaborated on
Art challenge: create the project of your dreams just for fun & write about the process
Small businesses you’re supporting this season
Where you go for inspo when you’re beginning a new project
List of your all-time favorite quotes
Books to read and podcasts to listen to in the new year
Your word for the year of 2021
Best purchases you made this year (or worst — your choice)
New friends you made this year and what you learned from them
How you adapted to all of 2020’s changed plans
All the ways you kept yourself motivated / entertained / sane this year (if applicable, because we both know that was definitely a difficult task)
Now that you have alll of the ideas… it’s time for me to let you in on the secret of how to get people to *actually* read them. Pull up a chair, grab your notebook & pen, and get ready to write these tips down. You’re gonna need ‘em.
No one wants to play a guessing game when they’re scrolling through search results or Pinterest pins looking for the right blog post to read. Your headline should tell your reader exactly what they’re getting into when they click on your link.
Note: abstract numbers do well in titles, like “14 ways to…” or “29 gifts for…” because to our skeptical brains, they sound more credible than round numbers.
It’s no secret that people always do a skim-through to decide whether or not your post is worth the read (guilty, sorry). So, making it easy for your audience to decipher what you’re covering at their first glance is necessary! Subtitles are the easiest way to accomplish that.
The whole point of this post is to inspire you to branch out from the norm; so do your research about what’s already out there, and then try to put your own spin on it to help you stand out among the noise. There are no rules to creating — this is YOUR blog post, and you can do whatever the hell you want!
Happy writing! XO
P.S. If you need help crafting your holiday blog posts—or creating a blog strategy for the new year—schedule a VIP day at the BTL Library to hand all the blogging and strategy over to me!
Creative launch copywriter slash sales-focused storyteller, obsessed with writing copy strategically crafted to help business owners connect with their ideal clients. Click here to get to know me!