Shop BTL’s Stocking Stuffers: Biz Tools All Under $30

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NO ONE’S GETTING COAL ON MY WATCH, BABY!

This holiday season, I’m stuffing your marketing stockings with *only* the good stuff — no socks, no stale candy canes, no golden coins, just the resources you need to grow your business (without breaking the bank).

For $30 or less, you can grab some of my favorite marketing tools, templates, and trainings—perfect for planning content like a pro, writing scroll-stopping website copy, or finally polishing that sales page you’ve been putting off. 

There’s a little something for everyone — nice list, naughty list, and in between.

These stocking stuffers are perfect for…

🎁 Budget-friendly business upgrades

🎁 End-of-year productivity boosts

🎁 Simple copy + marketing solutions to get you unstuck

🎁 Treating yourself (because you deserve it)

Video Tutorial: How to Write Your Subscribe Page ($29)

Stop losing subscribers before they even hit “sign up.” This video tutorial walks you through crafting a subscribe page that actually converts — without sounding pushy, cheesy, or salesy. Learn exactly what to say (and what to leave out) to get the right people excited to join your list.

Add it to your stocking →

52 Newsletter Storytelling Prompts ($24)

Never stare at a blank screen on newsletter day again. With one prompt for every week of the year, this guide gives you ideas that spark stories, share expertise, and keep your subscribers engaged (and opening your emails).

Add it to your stocking →

How to Deal with Copycats Email Template & Guide ($18)

Y’all already know how I feel about the copycats. It happens to me on the regular.

When someone borrows your work, it can feel personal. This email template and guide help you address it professionally — whether it’s a direct confrontation, a subtle nudge, or letting it slide while protecting your energy.

Add it to your stocking →

Full Client Project Tracker in Notion ($25)

Organize your client projects like the pro you are. This tracker helps you keep tabs on who you’ve worked with, what you delivered, and even when to follow up for testimonials or referrals. (Because you deserve to get paid AND stay remembered!)

I just made my intern go in and retroactively add every single client I’ve ever worked with (it took him 100 years lmao) but now I am SO HAPPYYYY I have them all in one place so I can refer back to the list, easily find contact info, keep the testimonials with the clients, add their URLs, keep track of who to follow up with… there’s a zillion reasons why I love it.

AND it’s simple. 

Add it to your stocking →

60 Personality Qs Questionnaire ($18)

Whether you’re diving into your brand or helping a client uncover theirs, these 60 personality-packed questions help define a voice, tone, and story that stands out. Think of it as personality therapy — but for copy.

(I’m legit to go fill out all 60 just for fun while I’m writing my own website copy next week. They really get the flow goin! Plus, great content ideas.)

Add it to your stocking →

Website Copy Questionnaire ($30)

Writing a website? Start with this questionnaire to nail down exactly what you (or your client) want to say. This is the exact questionnaire I share with my Success Story students, and is very close to the real questionnaire I use for my clients!

(Mine is spiced up & customized for each client, so this one is the perfect starting point for you to do the same — it has allll the necessary stuff, for you to simply add a few things that represent YOUR brand in your questionnaire!)

Add it to your stocking →

Sales Page Copywriting Template in Notion ($30)

The fastest way to a polished, high-converting sales page? This easy-to-use Notion template. It’s formatted in the best-selling wireframe I always start with to write a sales page for every offer — no matter what I’m selling.

Add it to your stocking →

AI Prompts for Blogging & Making the Robots Sound Like You ($15)

AI can help, but those robots are nothingggg without direction. These blogging prompts teach you how to guide the bots so they write your way — personality, quirks, and all. (Because no one likes soulless AI content, anyway.)

In this guide, you’ll get 60+ prompts for blogging, plus an in-depth “how to” for infusing your own voice into ChatGPT blogs, and how to train the robots on your voice, and how to help them edit your copy.

Add it to your stocking →

30+ Services Page Headline Formulas and Examples ($18)

No more boring services page headline allowed! Not when this page is sooo important for conversion!

This collection of headline formulas and examples is your shortcut to headlines that grab attention, convey value, and show your ideal clients why you’re the perfect fit. 

In this Notion dash, you’ll find keyword-focused headlines, direct headlines, and benefit-focused headlines, AND in-depth walkthroughs of these formulas in action from 7 BTL client projects & why they work.

(This one’s a sneak preview of one of the zillion bonus resources inside my website copywriting course, by the way. Nosy girls, stand up.)

Add it to your stocking →

OR SAVE $37 BY SNAGGING THEM ALL!

Get every product in my stocking stuffer sale for a fraction of their original price. You’ll save $37 by buying the whole stocking! 

*ahem* That’s 9 sick ass tools + resources for copywriters, service providers, and creative business owners — packed with value, wrapped up in one bundle.

Fill your entire stocking here → 

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Hi, I'm Sara—Website Copywriter & Marketing Mentor.

If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution. 

Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self. 

let's work together

Curious about crafting a compelling narrative? I'm on it—here's how I can help.

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Writing your own website or sales page copy doesn't have to be something you stress over anymore. I'd love to work with you to craft conversion-friendly, SEO-optimized copy your leads will love.

As an absolute email marketing fiend, there's no one more qualified to teach you how to get new subscribers on your email list and write the most click-and-binge-worthy newsletters. 

There's no better feeling than having the complete support of a trusted, dedicated mentor by your side as you navigate your journey as a new freelance copywriter. 

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