IT'S TIME TO GIVE YOUR WEBSITE THE TRANSFORMATION IT DESERVES

"If you're someone who has a website, this course is worth every penny."

Site Series® is a self-paced comprehensive website copywriting and content marketing course for business owners who want to learn how to attract their ideal audience.
(And let me tell you—the current students LOVE it.)

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here's what's inside the course

Want to see everything you'll get when you sign up?

Start with a powerful foundation by learning the basics of copywriting, uncovering what your target audience really wants, and understand how to easily communicate the value you're providing them. 

You'll also learn all about keyword research from Guest Experts Abbey and Courtney of marketing agency Duo Collective!

see the breakdown →

lessons:

Site Series Introduction
Course Module Walkthrough
Cardinal Rules of Copywriting
The Importance of Tone
Understanding Your Target Audience

bonuses:

+ Getting Comfortable with Keywords with Duo Collective
+ Copywriting Glossary
+ Target Audience Development Workbook

get on the waitlist

Copywriting Basics

chapter one

Learn how to write copy for the 4 core pages (Home, About, Services, Contact) and the 4 flex pages (Blog, Portfolio, Resources, 404 Error) of your website—for a total of 8 web copy pages.

Each page has its own dedicated 'how-to' lesson, where we'll cover what to say and how to say it to maximize conversion.

Each page's lesson also includes a 'how-it's-done' video tutorial, where I show you examples of websites that use the strategies I'm teaching and how you can implement them for your own site!

see the breakdown →

lessons:

Web Copy 101 & Page-Specific Goals
Writing For SEO While Still Sounding Human
8 individual "how-to" tutorials for each page
8 in-depth "how-it's-done" example videos
How To Edit Your Website Copy 
Extra Lesson! How To Write Great Headlines

bonuses:

+ Page-Specific Sections Master List
+ FAQ Guide and Idea Master List
+ Call To Action Idea Master List 
+ Website Copy Editing Checklist
+ Website Copy Drafting Template

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Website Copy

chapter two

Master the fundamentals of how to optimize your site for SEO so you can outrank your competition on Google, show up in search results, and get more eyes on your website. 

This module has everything you need to know about SEO and nothing that you don't. 

see the breakdown →

lessons:

What Is SEO And Why Should I Care?
Keyword and Optimization Review
How To Write Title Tags & Meta Descriptions
The Best Way To Grow Through Backlinks
How To Make Google Happy (SEO Fundamentals)

bonuses:

+ All Things Google Tools
with Duo Collective
+ SEO Glossary
+ UberSuggest Walkthrough

get on the waitlist

Search Engine Optimization

chapter tHREE

Learn how to harness the true power of content marketing by publishing strategic blog posts, and get excited about how many views your website gets once you start blogging.

This chapter also includes a lesson on how to promote your blogs on Pinterest from Guest Expert Sarah Burk!

see the breakdown →

lessons:

Why Blogging Is Vital For More Website Views
The Perfect Blog Post Formula 
What Makes A Click-Worthy Blog Title
How To Optimize Your Blogs For SEO
The Easy 4-Step Blogging Strategy

bonuses:

+ How To Market Blogs on Pinterest with Sarah Burk
+ 52 Blog Post Ideas Master List
+ Blog Post Pre-Publish Checklist

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Blogging

chapter four

Gain the knowledge you need to start utilizing the best tool for growing your community, nurturing leads, building authority, and connecting with your potential clients: email marketing. 

Your subscribers are the most ready-to-buy audience you have access to, and this chapter covers everything you need to know about how to get—and keep!—people on your email list.

see the breakdown →

lessons:

Why Email Marketing Is Important For Growth
How To Grow Your Email List
Creating An Irresistible Lead Magnet
Keeping Subscribers Engaged with a Newsletter
Writing Your Email Welcome Sequence
How To Get People To Subscribe with Opt-In Copy

bonuses:

+ Email Copywriting and Optimization Tips (Master List of resources including how to write subject lines, optimize for mobile, & more!)

get on the waitlist

Email Marketing

chapter five

No need to worry about your finished website copy draft chilling in Google Docs for eternity while you figure out how to make the most of your launch—this chapter covers all of that for you. 

We're ending off this course by talking about how to make sure your site is optimized, legally legit, and designed beautifully.

(Oh, and of course, how to maximize the web traffic from your launch!)

see the breakdown →

lessons

What To Do Before Publishing Your Site
Maximizing Your Launch Traffic
Life After Site Series® - What's Next

bonuses:

+ Making Your Site Legally Legit with Chandler J. Esq.
+ Designing A Site You Love with WildHive Studio
+ Kleist Creative website template discount

get on the waitlist

Launch Advice

chapter six

"If you love what Sara already gives you for free, then imagine how much you'll love what you can get when you pay for it!"

— DOMINIQUE | BRAND + WEBSITE DESIGNER

"Every single question I had about website copy was answered—this course was 100% worth the investment."

— BELLE WHITE | CREATIVE STUDIO OWNER

"Bad copy can be the death of your business. Sara's course will help you learn how to make your website more compelling."

— JESSICA HARVEY | WEBSITE DESIGNER

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