IT'S TIME TO GIVE YOUR WEBSITE THE TRANSFORMATION IT DESERVES
"If you're someone who has a website, this course is worth every penny."
Site Series® is a self-paced comprehensive website copywriting and content marketing course for business owners who want to learn how to attract their ideal audience.
(And let me tell you—the current students LOVE it.)
here's what's inside the course
Want to see everything you'll get when you sign up?
Start with a powerful foundation by learning the basics of copywriting, uncovering what your target audience really wants, and understand how to easily communicate the value you're providing them.
You'll also learn all about keyword research from Guest Experts Abbey and Courtney of marketing agency Duo Collective!
see the breakdown →
lessons:
Site Series Introduction
Course Module Walkthrough
Cardinal Rules of Copywriting
The Importance of Tone
Understanding Your Target Audience
bonuses:
+ Getting Comfortable with Keywords with Duo Collective
+ Copywriting Glossary
+ Target Audience Development Workbook
get on the waitlist
Copywriting Basics
chapter one
Learn how to write copy for the 4 core pages (Home, About, Services, Contact) and the 4 flex pages (Blog, Portfolio, Resources, 404 Error) of your website—for a total of 8 web copy pages.
Each page has its own dedicated 'how-to' lesson, where we'll cover what to say and how to say it to maximize conversion.
Each page's lesson also includes a 'how-it's-done' video tutorial, where I show you examples of websites that use the strategies I'm teaching and how you can implement them for your own site!
see the breakdown →
lessons:
Web Copy 101 & Page-Specific Goals
Writing For SEO While Still Sounding Human
8 individual "how-to" tutorials for each page
8 in-depth "how-it's-done" example videos
How To Edit Your Website Copy
Extra Lesson! How To Write Great Headlines
bonuses:
+ Page-Specific Sections Master List
+ FAQ Guide and Idea Master List
+ Call To Action Idea Master List
+ Website Copy Editing Checklist
+ Website Copy Drafting Template
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Website Copy
chapter two
Master the fundamentals of how to optimize your site for SEO so you can outrank your competition on Google, show up in search results, and get more eyes on your website.
This module has everything you need to know about SEO and nothing that you don't.
see the breakdown →
lessons:
What Is SEO And Why Should I Care?
Keyword and Optimization Review
How To Write Title Tags & Meta Descriptions
The Best Way To Grow Through Backlinks
How To Make Google Happy (SEO Fundamentals)
bonuses:
+ All Things Google Tools
with Duo Collective
+ SEO Glossary
+ UberSuggest Walkthrough
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Search Engine Optimization
chapter tHREE
Learn how to harness the true power of content marketing by publishing strategic blog posts, and get excited about how many views your website gets once you start blogging.
This chapter also includes a lesson on how to promote your blogs on Pinterest from Guest Expert Sarah Burk!
see the breakdown →
lessons:
Why Blogging Is Vital For More Website Views
The Perfect Blog Post Formula
What Makes A Click-Worthy Blog Title
How To Optimize Your Blogs For SEO
The Easy 4-Step Blogging Strategy
bonuses:
+ How To Market Blogs on Pinterest with Sarah Burk
+ 52 Blog Post Ideas Master List
+ Blog Post Pre-Publish Checklist
get on the waitlist
Blogging
chapter four
Gain the knowledge you need to start utilizing the best tool for growing your community, nurturing leads, building authority, and connecting with your potential clients: email marketing.
Your subscribers are the most ready-to-buy audience you have access to, and this chapter covers everything you need to know about how to get—and keep!—people on your email list.
see the breakdown →
lessons:
Why Email Marketing Is Important For Growth
How To Grow Your Email List
Creating An Irresistible Lead Magnet
Keeping Subscribers Engaged with a Newsletter
Writing Your Email Welcome Sequence
How To Get People To Subscribe with Opt-In Copy
bonuses:
+ Email Copywriting and Optimization Tips (Master List of resources including how to write subject lines, optimize for mobile, & more!)
get on the waitlist
Email Marketing
chapter five
No need to worry about your finished website copy draft chilling in Google Docs for eternity while you figure out how to make the most of your launch—this chapter covers all of that for you.
We're ending off this course by talking about how to make sure your site is optimized, legally legit, and designed beautifully.
(Oh, and of course, how to maximize the web traffic from your launch!)
see the breakdown →
lessons
What To Do Before Publishing Your Site
Maximizing Your Launch Traffic
Life After Site Series® - What's Next
bonuses:
+ Making Your Site Legally Legit with Chandler J. Esq.
+ Designing A Site You Love with WildHive Studio
+ Kleist Creative website template discount
get on the waitlist
