BTL Advice Column: For When You Feel Annoying While Selling

YOUR OFFER IS TOO GOOD NOT TO BE TALKING ABOUT IT 24/7!!!!

Cuz I might wanna buy it! 

Maybe!

IF I knew about it.

But chances are I don’t because YOU DON’T TALK ABOUT IT ENOUGH!

I was on a call with a mentee I’ve had for literal years, and she was telling me about an offer THAT I LITERALLY NEVER KNEW ABOUT.

Excuse me, ma’am, why are you not talking about this amazing offer you have?!?!

“Oh, I don’t have all the details worked out yet.”

“Oh, I don’t know how to talk about it online.”

“Oh, I just feel so annoying.”

Sound familiar? Like maybe you’ve heard that narrative on a loop in your own head? 

Maybe you’ve thought the same thing about your offer. I hate to break it to you, but if you never talk about your thing, you’re never gonna sell your thing.

​You aren’t going to get 100,000 people from Google to buy your offer without hesitation (if you do, tell me your secret).

​You have to talk about it.

​So consider this a little pep talk to boost your confidence to finally talk about your offer all 👏 the 👏 time 👏

​Jump To:

• When you feel annoying
• When you feel like no one cares
• When you want to quit
• When you’re afraid of being judged
• When posting feels cringe
• When you think everyone else is doing better
• When you think you need a “better offer”
• When the algorithm hates you

For When You Feel Annoying

Dear “I Swear I’m Not Trying To Bother Anyone,”

​Let me guess: You posted about your offer once, felt a little sweaty about it, started spiraling, and immediately convinced yourself that a group of mean girls from the internet is gathered somewhere saying, “Ugh. Look at her. Trying to make money again.”

​Here’s the truth you keep forgetting: You’re not annoying. You’re visible.

​There’s a difference.

​Annoying is blasting someone with 27 cold DMs and a Google Drive folder full of PDFs they didn’t ask for.

​Visible is:

• Showing up
• Reminding people how you help
• Talking about your work like it matters (because it does)

People who don’t want to hear it? They scroll.

​People who do want to hear it? They watch, read, click, consider, save, return, DM, buy.

​And the ones who LOVE you? They want you to talk about it more.

​The real problem isn’t that you’re “annoying.”

​It’s that you’re trying to pre-people-please your way into a business strategy.

​And guess what? People-pleasing is not a marketing plan.

​So here’s your permission slip: Talk about your offer again. And again. And again.

​If you want to be remembered, you have to be seen.

​Not perfectly. Not loudly. Just consistently.

​Signed,

Someone Who Knows You’re Not Cringe

For When You Feel Like No One Cares

Dear “Talking Into The Void,”

I know exactly how you feel.

You spent 2 hours writing something thoughtful. You posted it. Crickets.

Not even your mom double-tapped.

You start thinking:

• “Why do I even bother?”
• “Should I quit?”
• “Is this embarrassing?”

Here’s what you need to understand: People are always watching more than they are engaging.

Your analytics don’t measure the woman who read your post quietly during her lunch break and decided not to quit her business.

Your likes don’t measure the person who screenshotted your tip and saved it to their “Do This When You Finally Get Your Shit Together” folder.

Your reach doesn’t measure the person who hasn’t bought yet, BUT IS GOING TO, as soon as they’re ready.

People care. They just don’t comment as much as your fear wants them to.

Your job is to show up — not be validated in real-time like it’s American Idol.

Your audience cares more than they express.

I promise.

Signed,

The Internet Ghosts Who See Everything And Say Nothing

For When You Want To Quit

Dear “Burn It All Down And Move To A Cabin,”

Listen.

You are allowed to take a beat.

You’re allowed to rest.

You’re allowed to have a dramatic moment. (Frankly, encouraged.)

But you are NOT allowed to decide your entire career is over because you had one slow week, a quiet launch, or three posts that flopped.

Quitting isn’t the real desire here.

You don’t want to quit…

• You want relief.
• You want clarity.
• You want traction.
• You want to believe your work matters.

And all of that? It comes back when you do.

Here’s the truth no one tells you: Wanting to quit is a normal part of being someone who gives a shit.

You only want to quit because you care.

People who don’t care don’t get frustrated. They just go watch Netflix.

So instead of quitting the whole damn thing, try this:

• Quit for an hour.
• Quit for an afternoon.
• Quit emotionally, but not logistically.
• Quit the pressure, not the project.

You don’t need a new life.

You need a nap and a plan.

Signed,

Your Future Self Who Is So Glad You Didn’t Quit

For When You’re Afraid of Being Judged

Dear “Everyone Is Watching Me Even Though They Aren’t,”

Let’s just say the quiet part out loud: You’re not afraid of posting. You’re afraid of being perceived.

You think someone from high school, or your sister-in-law, or your ex-coworker is sitting somewhere with popcorn, thinking, “Wow… she really thinks she has something to say?”

Here is the truth you keep forgetting: Nobody is paying attention to you at the level you think they are.

• They’re busy.
• They’re overwhelmed.
• They’re watching TikToks of sea otters holding hands.

And the ones who are watching?

They’re watching because they’re interested — not because they’re judging.

Judgment happens way less than your anxiety wants you to believe.

Curiosity? Way more.

Post the thing.

Say the thing.

Share the thing.

People aren’t mad that you’re showing up.

They’re confused about why you keep hiding.

Signed,

The Stranger Who Actually Likes Your Stuff

For When Posting Feels Cringe

Dear “Everything I Say Online Makes Me Want To Vomit,”

Cringe is the sensation of doing something unfamiliar, not something wrong.

If you feel cringe, it means you’re growing. You’re expanding. You’re doing something your old self never did.

Cringe is a sign of evolution. Not embarrassment.

You know what’s actually cringe?

• Never saying what you want to say
• Never promoting what you built
• Playing small because you’re scared of eye-rolls from people you don’t even like

You want to know the cure for cringe?

Do it again. And again. And again.

Repetition turns cringe into confidence.

Signed,

Your Future Self Who Is No Longer Embarrassed

For When You Think Everyone Else Is Doing Better

Dear “Everyone Is Ahead Except Me,”

First of all: no, they aren’t.

You’re comparing your behind-the-scenes to their highlight reel. Your “another slow month” to their “big client win.” Your real life to their curated carousel.

Also: People lie.

They lie by omission.

They lie by over-branding.

They lie by posting only the good parts.

Nobody is crushing it 24/7. Everyone is confused half the time.

And anyone who claims otherwise is selling something.

You are not behind. You are in progress.

The only person you need to catch up to is the version of you who stopped giving a shit about what other people are doing.

Signed,

The Algorithm (Who Sees Everything And Judges No One)

For When You Think You Need a “Better Offer”

Dear “Maybe My Offer Sucks,”

Your offer isn’t the problem. Your silence is.

Most offers don’t need a rebrand, a rebuild, or a rebirth. They need a microphone.

People can’t buy what they don’t know exists. People don’t trust what they don’t understand. And people don’t desire what they’ve only heard about once.

Your offer doesn’t need to be better. It needs to be explained.

Give your offer a fighting chance.

Talk about it more than your fear wants you to.

Signed,

Someone Who Knows Your Offer Is Fine, Actually

For When the Algorithm Hates You

Dear “My Reach Is Trash And So Is My Mood,”

The algorithm is not a person.

It does not hate you. It is not plotting against you.

It’s a machine. A pattern recognizer. A chaos box that prioritizes whatever keeps people scrolling.

Your job is not to please it. Your job is to outlast it.

Consistency beats reach.

Value beats virality.

Clarity beats cleverness.

Also — people don’t need to see every post. They need to see the right post at the right moment.

Stay consistent long enough, and the algorithm becomes irrelevant.

Signed,

Your Local Social Media Realist

Want More Advice Like This?

Because I am the queen of hard truths and honest feedback.

​So if you need someone to hold you accountable and hype you up to get shit done in your business and actually post your stuff:

• Join my You’re Not Annoying workshop.
• Join my group mentorship for copywriters.
• Book a strategy call.
• Apply for 1:1 mentorship.

Love u bye!!!