What if someone thinks you're annoying? What if they look at your stories and text their friends about how cringe you are? What if they unfollow you because you're so girlboss? What if people see you posting about your offer and then they find out no one has bought it yet? What if every single person on your list unsubscribes? What if you have to give up and get a full time job because everyone on the Internet hates you?
OR... WHAT IF YOU STOPPED OVERTHINKING YOUR SALES CONTENT?! What if you could talk about your offer unapologetically, without the fear of being annoying or cringe or salesy or girlboss or weird?
This you?!
There's no way you're gonna sell your thing without, well... SELLING! YOUR! THING!
We live in an online-as-fuck world, and as an online business owner, you know how much visibility matters.
You're competing with a zillion people for attention, brawling with an algorithm just to get a chance for the right person to potentially see your content for one second, and always trying to recreate some supposed "genius" sales formula only to find your content flopping.
IT'S HARD OUT HERE. You don't need to make it harder by spiraling and second-guessing every little thing you say.
It's time you stop making ASSUMPTIONS about what your audience is thinking about you, and start making SALES instead.
When you assume your followers or subscribers think your sales content is super annoying, you're counting yourself out of a race before you even got the green light. Making those negative assumptions only hurts BOTH of you: you're not able to sell your thing, and they're not able to experience your wicked awesome service or solution.
PEOPLE WANT YOUR THING. And it's your job to make sure they can buy that thing.
But that will never happen if you're too busy worrying about how you're perceived. The sales won't magically roll in. Talking about your offer — whether that's in sales emails, on social media, in your long-form content, or in your website copy — is the only way people will ever know it exists. Worrying about being annoying isn't making you any money.
On November 17th at 12pm EST, I'm teaching a LIVE workshop about how to sell your thing online without feeling salesy! In this 90-minute session, you'll learn how to confidently post your sales content without second guessing whether or not you're "being annoying."
Now, don't get it twisted: I'm not telling you to stop caring about your content, or your audience, or your messaging. But we both know that what you've been doing is beyond simply CARING; it's overthinking so long that you don't end up posting anything, or a couple things here and there and getting discouraged and giving up, then wondering why you're not making any sales.
No more giving up on selling something just because the first few posts didn't result in you getting a million sales.
LEAN INTO IT! You need to stop worrying about how people *might* be perceiving you and start assuming the BEST instead.
When you know what to post (and you stop second guessing your messaging) you can actually finally have FUN with your content!
Hi, I'm Sara Joelle—and I don't shut the fuck up about my offers.
If you follow me anywhere online, you already know this. If I'm selling something, I'm yapping my ass off about it, because I want to make sure the right people see it!
I will never forget selling my first online course in 2021. It was the first time I'd ever have to truly SELL on the Internet, and I was posting what felt like an insane amount of content.
After soo0o0o many times sharing about Site Series® — when I felt like I was the most annoying person on this Earth — one of my followers (a very engaged follower, mind you!) DMed me asking what it was.
I remember thinking "WHAT IS IT? WDYM???!! I've been posting up the ass about this!!!" until I realized: wow. Not everyone is paying as much attention as I thought they were. The world doesn't revolve around me.
I need to keep at it if I want people to notice this, notice me!
It takes a TON of content to get people to care: not just one cutie little post and suddenly you're a six figure course creator.
When you're too awkward or uncomfortable to sell online, you're doing your audience a disservice by holding back your solution to a problem they probably REALLY need solved!
Your sales content isn't inherently girlboss or annoying or salesy — it's a necessary medium to deliver a solution to a group of people who NEED it.
Don't let your "you're so annoying" voice get in the way of you serving your community.
let's shut up that voice!
LIVE 90-minute sales confidence workshop
Notion dash of 30 days' worth of sales content to post
JOIN FOR $128
Option to add on attendance to my Main Character Messaging group coaching sesh
Sales content prompts for when you don't know what to say
If you've ever felt cringe while selling, you need this.
"Before this course, I had no idea what I was doing — but I knew there was def a more strategic way..."
—Amber
""This course was easy to follow and engage with, and the material was presented in an actionable way. [This course] encouraged me to show up (sometimes with courses, I put them on the backburner).
It made me consistent with my newsletter and WAY improved my entire email strategy; I can't recommend it enough."
"This course gave me the knowledge and confidence I needed to GO FOR IT."
—Nicole
"I created and debuted my email newsletter right after the course, and my first opt-in shortly after. (And I've created multiple opt-ins on a whim since, because I know the strategy and steps that go into getting one up and running.)
I'm of the mindset that time is money, and the course saved me hours and hours I would have spent trying to figure it all out by myself."
You created your offer to help your clients or students reach a certain result. Right? And after they bought it, is their life better or worse than before? Exactly.
Think about the last time you bought something. How did you find out it was a thing? Social media? Google? The Internet? How do you think that content got there...?
What do you think about when you see someone post a really awesome offer on their IG story or Threads? Is it "ew they're annoying" or is it "wow that's sick!"? Case in point.
Once you've finished teaching a workshop or serving a client, what is their response? Positive feedback about how helpful it was? Riiiiight.
✓ Feel fucking awkward posting about your sale on your Instagram story
✓ See other people yapping their asses off on Threads and getting sales but you just feel weird when you do it
✓ Don't understand how some business owners are so confident when they're selling
✓ Can't seem to tap into your confidence when it comes to selling online, because every time you post something you second guess yourself and hear that "you're so annoying!" voice
ⓧ Have no problem selling your services, products, or courses online
ⓧ Feel 100% in posting sales content without being annoying
ⓧ Know exactly what to say about your offer and don't second guess your messaging or the cadence of your sales content
ⓧ Are a lean, mean, selling machine and wouldn't benefit from tips about sales mindset or confidence
YES! Even if you can't come to the call live, I still recommend signing up because you have access to the full recording: video, transcript, chat history, slides, EVERYTHINGGG. It will be emailed within 24 hours of the call.
Monday, November 17th at 12pm EST - the entire thing will be recorded, too!
YES! If you're selling anything online — services, products, courses, event tickets, branded content, etc — then it'll work for you. There is no industry or niche specific content inside this workshop.
Sales Copy
Workshop Series
SEO x Copy
Workshop
Site Series®
Sprint
Newsletter Strategy Workshop
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