While you’re busy explaining away your website’s shortcomings, they’re snagging your dream clients with sites that do the talking for them. Those leads aren’t not waiting around for your “update” — they’re booking elsewhere.
A “just fine” website doesn’t inspire confidence or urgency. Potential clients are X-ing out before they ever reach out, because your site isn’t giving them a reason to stay. Every visitor who leaves without inquiring is a lost opportunity.
Instead of your website acting as your brand’s hardest working 24/7 salesperson, you’re stuck in a never-ending loop of clarifying your services, repeating your process, and trying to convince people why they should work with you.
Your website is your chance to show off what makes you different. If it’s bland, outdated, or misaligned, you’re blending in with every other service provider — and missing the chance to make a lasting impression.
With the right website, you’d be talking to pre-qualified leads who are ready to book. Instead, you’re fielding inquiries from people who aren’t serious, can’t afford you, or just aren’t a good fit.
Deep down, you know your website doesn’t reflect the quality of your work. That nagging feeling of embarrassment keeps you from promoting yourself fully, and that hesitation is costing you visibility and growth.
Every Monday morning at 9:30am EST for 4 weeks straight, we'll go over one page of your website. I'll spend half our time teaching, and the second half writing your site WITH YOU - giving you feedback along the way.
In addition to our time together on our weekly calls, you can ask me your questions or for feedback via Slack! This way, it's like I'm right there with you while you're drafting — even if you're working outside of our dedicated work block.
Once you're done writing your website, you'll submit your draft to me via Google Docs for my edits! I will write in your doc and suggest changes, compliment what's great, and help you ensure your site is PERFECT before you launch it.
WE BOTH KNOW YOU'VE BEEN DOING IT. AND WE BOTH KNOW YOU WANT TO STOP.
“I was hoping you wouldn’t ask for the link, lol! My site is so old, I really need to update it one of these days — but you can still book through it!”
“Don’t mind my portfolio — it’s only got a few, and they’re super old. I swear I’ve worked with more people since then!”
“Oh Lord, my Coming Soon page has been up for a year! But just tell me what you need and I can DM or email you the info or something!”
“You’ll see my site mentions a bunch of services, but I’m really only focusing on a couple of them now. Just ignore the rest!”
“The website? Oh yeah… I wouldn’t say it’s perfect, but it gets the job done. It’s fine for now. Just don’t look too closely, okay? *awkward laugh*”
“Don’t mind my portfolio — it’s only got a few, and they’re super old. I swear I’ve worked with more people since then!”
“Oh Lord, my Coming Soon page has been up for a year! But just tell me what you need and I can DM or email you the info or something!”
“You’ll see my site mentions a bunch of services, but I’m really only focusing on a couple of them now. Just ignore the rest!”
“The website? Oh yeah… I wouldn’t say it’s perfect, but it gets the job done. It’s fine for now. Just don’t look too closely, okay? *awkward laugh*”
In this 4-week LIVE website copywriting program, we'll work together to perfect your website so it can start working FOR you! Every Monday morning at 9:30am EST from February 23rd - March 16th, I'll spend the first 45 minutes of our meeting teaching you a specific page of website copy, and the second 45 minutes writing it *with* you — answering your questions, giving you feedback, and supporting you as you draft your site.
When you sign up for this 4-week workshop series, you get access to my self-paced website copy course, too! This means that you can stalk the pre-work chapters before we begin.
+ Develop your ideal client persona
+ Outline the best parts of your offer
+ Figure out your brand voice
+ Clearly define why YOU are the best option
JOIN NOW
You’ve got a matter of literal SECONDS to hook your reader before they bounce — so your homepage simply *cannot* be a flop. Lucky for you, though, this lesson is dedicated to making your homepage the best thing your readers will lay eyes on this year.
+ Clearly communicate who you are and who your ideal target audience is
+ Answer your readers’ questions before they even have a chance to ask them (slay)
+ Showcase what you do, why you do it, and why YOUR way of doing things is so impactful
+ Draft a homepage that keeps people reading the rest of your website copy
JOIN NOW
Previously known as “the most difficult page to write,” your About page is no longer your problem. In this lesson, we’re focusing on how to stop hating writing about yourself so you can start embracing your story (and connecting it to your ideal clients’ stories).
+ Stop feeling stuck when you get to this page (we all know this one is the kicker; it’s scary! but not anymore)
+ Write about yourself without feeling salesy or icky or gross or braggy or weird
+ Finally fill your About page with something *other* than the same boring shit you have on your LinkedIn profile
+ Relate to your readers with stories, details, and direct website copy (so choosing you over your competition feels like a no-brainer!)
JOIN NOW
The job of this page is to SELL, and that’s exactly what you’re learning in this lesson — but we *won’t* be sacrificing your personality, your values, or your brand voice, to do it. It is 100% possible to be convincing without being salesy, and my signature sales-focused storytelling method is perfect for your Services page.
+ Structure your Services page for maximum conversion
+ Confidently convey your expertise, effortlessly showcasing the reasons to work with you
+ Present your services in a way that makes working with you look like THE BEST option
+ Show off your clients’ results and testimonials
+ Display your unique process in an engaging manner
JOIN NOW
aka your MONEY MAKER page 💅🏼 In this lesson, I'll teach you my foolproof method for how to write a sales page that works overtime as your brand's best saleswoman.
+ Identify readers' objections
+ Determine what feels most important to your reader, so you can effectively address it
+ Answer your readers' questions before they even have to ask
+ Write an SEO-optimized, long-form sales page
+ Use non-girlboss marketing strategy (and no sketchy salesy tactics) to sell
JOIN NOW
At the end of our 4 weeks together, you'll submit your website copy draft for my review and I'll make my edits and suggestions right there in your doc, so you can be sure your copy is PERFECT before putting it out into the world.
+ Submit your website copy draft for my review
+ Implement my changes
+ Ask for my advice / feedback (you have me for 60 days in Slack; 30 days during the 4-week program AND 30 days after)
+ Launch your site with confidence!
JOIN NOW
When you sign up for the LIVE Write Your Site program, you also get immediate access to my self-paced course, so you can learn how to write even MORE website pages!
FOUR weeks of LIVE 90-min lessons (recorded & sent to you same day!)
60 DAYS of 1:1 Slack access for feedback and questions
In-depth copy audit completed at the end of the program
SIGN UP NOW!
Access to Site Series® Sprint self-paced website copy course!
Fully loaded Notion resource dash
"Before this course, I had no idea what I was doing — but I knew there was def a more strategic way..."
—Amber
""This course was easy to follow and engage with, and the material was presented in an actionable way. [This course] encouraged me to show up (sometimes with courses, I put them on the backburner).
It made me consistent with my newsletter and WAY improved my entire email strategy; I can't recommend it enough."
"This course gave me the knowledge and confidence I needed to GO FOR IT."
—Nicole
"I created and debuted my email newsletter right after the course, and my first opt-in shortly after. (And I've created multiple opt-ins on a whim since, because I know the strategy and steps that go into getting one up and running.)
I'm of the mindset that time is money, and the course saved me hours and hours I would have spent trying to figure it all out by myself."
I've taken something that used to take FOREVER — and come with a hell of a lot of second guessing — and transformed it into something you'll actually FINISH, instead of something you keep giving up on. Your future website copy draft thanks you.
"I feel like I'm finally landing in a super steady place knowing my website is doing so much speaking for me, and is a culmination of the skills and trust I've built over the past 3.5 years! I also feel so much more FREE to dedicate energy on other areas like content creation, email, new offers, etc—knowing that the website I'm sending people to is fully ready and meant for them."
"I feel like I can finally explain to people in a clear way what I do, how I can serve them, why they should choose me, and what I provide. That simple. I LOVE LOVE FUCKING LOVE my new copy AND my new site. Like fuck yeeeeeessssssssss."
You know better than anyone that when you sit down to write your website copy, YOU GET STUCK. And, until now, nothing has been able to help.
When I reimagined my website copywriting course, my #1 goal was to make it actually actionable, so that WHEN you get stuck, you have the support you need to quickly get *unstuck* and keep writing, so you don’t delay your website any longer.
When you reach those inevitable roadblocks that leave you wondering “am I even making sense?” and “does this sound like every other bitch?” the easiest thing to do is give up. NOT ANYMORE, BESTIE! I’ve created an entire section of Roadblock Reassurance, outlining every possible scenario you could get stuck while writing your website copy, and exactly how to fix it.
Jumping straight into the draft with no plan, no vision, and no idea what the hell you’re doing is the fastest way to stop writing your website copy. I’ve created quick, easy “website warm-ups” for you to help you feel ready to draft the important pages of your website, developing things like your brand voice, your offers, your website’s key messages, and more.
Enrolling in a website copywriting course is one thing, but actually DOING a website copywriting course is another. With my super easy site SPRINTS, you’ll be able to follow along with the course lessons and actually do the thing you bought the course to do: write GOOD website copy, without it feeling like a marathon.
When you’re writing something as important as your website copy, it’s normal for your brain to turn to mush every once in a while. I’m helping you combat that by giving you the option of STRETCHING your copy muscles throughout, with quick exercises to get the fluff out of your website copy and the personality back in.
"I learned that I fucking CAN do this. I already have everything I need, and I can always improve on something as long as I can make it exist first. It's not actually that scary. I understand myself more deeply AND understand my ideal clients much more deeply now."
When you think of your website as JUST A WEBSITE, it’s easy to write it off as “unnecessary” or “not top priority” or “something I’ll do when I have the time” (which we both know is never because what kind of business owner just… HAS the time???).
But when you remember that your website isn’t actually just a website — it’s quite literally your brand’s biggest cheerleader, hardest worker, brightest storefront, largest billboard, and most skilled salesperson — putting it off is no longer an option.
I've written hundreds of thousands of words of website copy. I’ve spent hours upon hours every single week writing website copy for my clients for YEARS. I’ve agonized over the right things to say on my own sites and sales pages.
So, YEAH, it’s safe to say I know better than anyone how much work goes into launching a website built for conversion.
Writing your website copy on your own, for the lack of a better word: BLOWS. Especially when you don't know where to start, or how to write that killer personality-infused copy, or how to skrrt past the dreaded 'salesy' vibes and land on juuuust the right thing to say to make your readers take action.
When you have a clear outline of exactly how to write your copy — complete with tons of real-life examples and in-depth tutorials — suddenly it's not so hard anymore, and before you know it, your inbox is overflowing with "new lead!" and "new sale!" and "new student!" notifications, thanks to the expert strategies you were able to learn and implement with ease.
"Writing about myself was always my biggest struggle. The Write Your Site workshops provided a great framework for each page that helped me step out of my own head, and actually string together some sentences. The biggest takeaway though? How SUPPORTIVE a space it was, and the WONDERFUL feedback I received."
A wedding photographer transforms her website from a generic portfolio to a storytelling powerhouse that showcased their style, personality, and experience.
Within weeks, a bride books her top package after reading a heartfelt “About Me” page and seeing a gallery designed to reflect exactly the vibe she wanted for her big day. Cha-ching.
The brand designer revamps her website to highlight her signature process and include testimonials that made her clients sound like her biggest fans.
A single blog post about how to craft a standout logo brings in a dream client, and that project turns into referrals that pushes her over the 5-figure mark in just one month.
This wedding planner has been solely relying on word-of-mouth (and it wasn't going great) until her new website started pulling its weight.
A couple finds her site on Google, binge-reads her in-depth Services page, and sends her a “WE NEED YOU!” inquiry after loving her seamless planning process. They book her top-tier service on the spot during the discovery meeting.
This VA specializing in social media management finally added SEO-focused copy to her Services page, and a small business owner discovers her site after searching “social media help for solopreneurs.”
One strategic inquiry later, she has a retainer client paying her $2K a month — and that’s not even counting the Instagram engagement from her blog post linking back to her site.
A new copywriter rewrites her site to stop sounding like everyone else and start speaking directly to their dream clients.
The difference? A clear niche and a homepage that makes clients say, “Where have you been all my life?” A single inquiry now turns into a $4K project — and her first client project she genuinely loves (with bomb client feedback to match).
The second you have a site you’re actually confident in, everything falls into place, because you FINALLY feel good about selling yourself, promoting your business, publishing new content, and moving the needle forward — all while your website is working for you behind the scenes, effortlessly bringing in those leads, aligned clients, and sales.
With copy that shows off your expertise, your personality, and your perspective — so your readers can actually get to know, like, and trust you.
Consistent inquiries, sales, and sign-ups from your dream clients — not the red- and orange-flag clients you tolerate for a paycheck.
And less of your free time spent working on (and worrying about) how you'll get new clients in the door.
When you have a website and content marketing strategy that works FOR you, it's like having your own personal saleswoman that never clocks out. And you know what that means, don't you? Someone's covering your shift — and YOU can finally take a vacation from feeling like you have to spend all your energy marketing your business.
Running in circles with endless copy revisions
Hitting the wall with writer's block
Training for a marathon you never start
Crossing daily finish lines with confident client calls
Breaking personal records with consistent dream client inquiries
Taking victory laps while others are still at their warm-ups
Watching the competition lap you online
Leading the pack in your industry
…but that’ll only happen if you stop putting off writing your website copy, and actually put in the work to launch the site you’re proud of.
I won’t lie to you, I’ve settled for “just fine” a LOT in my life. The just-fine boyfriend (that often made me sad, but it wasn’t terrible.). The just-fine relationship to wellness (that made me feel like a piece of shit, but I wasn’t completely unhealthy). The just-fine retainer client (that low key made me wanna rip my hair out, but it was good-enough money).
We often settle for them because we don’t trust that the “SO, SO GOOD”s are coming. We’re fine with being just fine, because, well… you know what they say about the Hell you know and the Heaven you don’t. But those too-good-to-be-true, OMG-I-don’t-deserve-this, holy-shit-is-this-really-happening moments DO come. They ARE in your future.
And it’s up to you to realize that, YEAH, you are worthy. You are good enough. Great things can happen to you. And, no, you’re NOT settling for “just fine” anymore.
Maybe that manifests by ending your shitty relationship, or giving diet culture the middle finger, or telling your red flag retainer client to get lost… or maybe it comes in the form of investing in your business, yourself, and the “SO, SO GOOD”s you’re finally ready to welcome.
Thanks to clear, specific website copy that effortlessly speaks your target audience's language, you'll get significantly less—if any!—inquiries that don't align with your idea of "ideal."
Selling to potential clients on discovery calls is easy when your website copy does the hard work for you. Your leads will already know everything about you, your business, and the solutions you provide.
With copy that addresses your readers' objections, questions, and concerns before they even have to ask them, you'll save yourself all of the annoying back-and-forth of fielding FAQs.
Namely, more cash from projects that you are actually pumped about, rather than projects you felt like you had to say 'yes' to in order to pay the bills, because no other inquiries were coming in.
To launch a new product whenever (you know how to write the copy to sell it now!) or to take extra time off (you can afford it now!) or to make edits to your site w/o being scared (you're basically a copywriter!)
We both know how much mental space a "just fine" website takes up. Can you imagine what you'll do with all that brain power now that you won't have "update my website" looming over your head?
That "oh, fuck" moment when someone asks you for your website URL will instantly disappear the second you hit "publish" on your sexy new site with copy that ACTUALLY sounds like you.
Budget-friendly business owner wanting a pro copy strategy (without the pro copywriter price tag!)
Freelancer with a DIY spirit and a desire to write and launch your site confidently on your own
Personal brand with no clue how to make your copy personal
New copywriter looking to improve your copy skills to impress your clients (+ attract new ones!)
Biz owner dying to know how to effortlessly integrate SEO best practices into your copy
Fan of courses that include lots (!!!) of examples so you can get a complete education
Personal brand
Fan of courses
Learning how to GOOD write website copy FAST for
CHEAP is possible. In fact, it’s exactly what’s possible
for YOU, the second you sign up for this course & get
your immediate access to a step-by-step course
outlining the entire process for you.
"I liked her course 10x better than all of them. It stands out as THE most valuable.”
"She is a wealth of knowledge and doesn't hesitate to tell you her honest opinion to make sure your site is the best it can be. If you’re someone who likes to learn by example, Sara gives them for EV.ER.Y.THING.”
"It felt like some huge project that would take me months and I honestly dreaded it even though I knew it was something I needed to do. Sara knows her stuff and will over deliver every single time AND she's always great at answering questions and guiding you through something you don't understand. She makes you feel like you CAN do it.”
"I felt like it would be a lot of work and take a lot of time. But, luckily, this course was outlined in a way that it was really easy to understand and detailed the steps in a much less intimidating way than I had been seeing things! And it took WAY less time.”
"It is RICH with examples, taught by someone you can't help but like and who explains things in a way that makes sense and inspires you to get to writing. PLUS, it touches on so much more than just website copy. Honestly, it should cost a lot more than it does.”