Newsletter
Strategy Call

STRATEGICALLY PLAN YOUR EMAIL MARKETING MOMENT WITH ME

book your

You already know email newsletters are one of the BEST ways to grow your brand awareness, drive traffic to your website, and book aligned clients. Deciding to start sending them is the easy part. Staying consistent with them is what’s making you feel like you need to call in the big guns…

mentorship

moment

Your weekly newsletter gets you in front of your ideal client 52 times per year. It’s time to take advantage of that opportunity, and make those 52 times count.

You’ve heard the hype about weekly newsletters, and you’re ready to get started. There’s just one issue: WTF DO YOU SAY EVERY SINGLE WEEK?! (And how do you make people care?)

Hi, I’m Sara — and I promise I’m not the one who titled myself “Newsletter Queen.”

It was one of my 7,000 newsletter subscribers. Or maybe one of my 170+ email marketing students. I don’t know, I forget. I don’t think it matters, anyway.

What actually matters is this: newsletter content planning is my passion. And, yeah, I *am* aware that this makes me a nerd. Or a freak. I don’t care! 

I am genuinely obsessed with thinking of newsletter topics, perfectly connecting them to relevant offers, and strategizing about how to build the juiciest, most engaging emails. 

I may be Website Girl, but THIS is what I have the most FUN doing — and it’s why we can accomplish so 👏🏻 much 👏🏻 on a Newsletter Planning call together: because helping people create their community’s next cult-favorite newsletter is MY THINGGGG.

we're about
to solve
that problem

MEET MISS NEWSLETTER QUEEN HERSELF

"This strategy call was was PHENOMNAL! Sara asked all the right questions and was a true thought-partner. It was incredibly helpful to talk through the vision of what was possible, and Sara was there every step of the way, peeling back more layers until we reached the EXACT vision I was looking for."

"Such a gift to be able to have her eyes and brain on this project! Honestly, everything Sara shared was beyond what I thought we would get done in 90 minutes! I loved being able to use her knowledge and expertise for my project in a way that was super clear and not overwhelming. I will highly recommend Sara to my friends when they are looking for a brilliant thought partner for any marketing/copywriting/newsletter/life projects! Especially when they need to untangle their brain and get clear on next steps."

— Hilary Pearlson

dude I'm so FLIPPING EXCITED I feel like you are my small business fairy godmother and I'm ready for it. I AM READY TO LEVEL UP. Thanks in advance!!

sophie

❤️

Done!

Need help figuring out how to get more newsletter replies?

Done!

Wondering what people even think to SAY in their emails every week?

Done!

Feeling discouraged about a “dead” email list and want to revive it?

Done!

Want to start sending the best weekly newsletter in your niche?

Done!

Need someone to ideate and stim on ideas with you for an hour?

YOU WON’T BELIEVE HOW MUCH WE CAN GET DONE IN   1 HOUR   TOGETHER.

The Newsletter Planning Call Process

how it works

Book Your Call

Click the button below to select the time that works for you. You will automatically be redirected to the invoice to pay the $500 fee for our 90 minutes together — then you're IN.

01.

HOW IT WORKS • HOW IT WORKS • 

Give Me Context

Once you've scheduled and paid for your mentorship session, you will be automatically redirected to a confirmation page, which houses your questionnaire. It's a brief survey to give me a better understanding of what you want to discuss on our call.

02.

HOW IT WORKS • HOW IT WORKS • 

Yap Time, Baby

Once your questionnaire is filled out, I don't need anything else from you, other than your attendance at the session you booked. 🤠 On your selected date, we’ll hop on the call, solve all your problems, and probably become best friends.

03.

HOW IT WORKS • HOW IT WORKS • 

1:1 STRATEGY CALLS ARE RIGHT FOR YOU IF YOU…

Want to plan your newsletter or email marketing content
Know you want to email weekly, but don't know what to say
Wish more people would subscribe to your newsletter
Need help writing your opt-in copy
Want to brainstorm ideas for a newsletter name
Care about staying consistent with email marketing 

Have a list of questions you want an experienced marketer to answer


Want to plan your newsletter or email marketing content


Are a copywriter looking for a mentor


Are an online business owner seeking support


Have an idea or plan you’re unsure about & want advice on


Feel like you could use a second set of eyes on your content

My record for planning an entire year’s worth of solid, engaging newsletter topics on a call like this is 

I often talk about how I was born with a “tell me your life story” face, and at first, I thought it was just a fun quirky part of me (that inconveniences my boyfriend every time we’re in public, because I’m one of ~those~ who stops to talk to everyone on Earth) — but, lately, I’ve begun to think that skill is a lot more helpful than I’d previously realized.

I can extract your story in a matter of minutes, so we can plan a year’s worth of stories also in a matter of minutes.

SO WHEN I TELL YOU WE CAN GET A FUUUUCK TON DONE, I’M NOT PLAYING.

just ask Joy

newsletter

planning call

SEVENTEEN MINUTES.

"I had one of the most fun AND productive calls ever with Sara - and trust me, those two words rarely go together! But with this amazing woman, you get both that and SO much more."

"I booked a one-hour call with Sara, and honestly, I was worried we wouldn’t be able to cover everything in that time frame. Well, she completely knocked it all out! In less than 20 minutes, this genius came up with a YEAR’S worth of brilliant ideas!

Sara doesn’t just deliver results, she makes the whole process enjoyable and energizing. If you need copy that converts and want to actually have fun while creating it, Sara is your girl. I’m still buzzing from all the amazing content we created together!”

— JOY | TRAVEL THE JOY WAY 

NEWSLETTER PLANNING CALL

What can we accomplish together on our

We have an entire hour-and-a-half together to knock out whatever’s been weighing on your email marketing to-do list. 

pick anything (or everything) from this list!

Choose a name for your newsletter

Determine the format of your newsletter

→ Build out an in-depth newsletter strategy

→ Plan at LEAST six months’ worth of newsletter topics

Work through specific stories / anecdotes to share in your newsletter and how to connect them to your business or main call to action (this is my specialty!) 

→ Create the main content pillars of your newsletter so you never run out of content to send

→ Look through past newsletters to identify what could be improved 

Edit current newsletter drafts to make them better and more conversion-friendly 

Develop a lead magnet relevant to your services that gets more people on your list

Design an email marketing strategy to increase subscribers

→ Plan creative ways to get your subscribers to reply to your emails

→ Make a plan for your email welcome sequence to nurture, re-engage, and / or sell to your readers

→ Create a plan for your sales emails for your next launch, and figure out how it fits with your newsletter 

→ Figure out how to get more subscribers on your list 

You'll be amazed by how much we can accomplish with one 90-minute meeting.

ON THE FENCE? NOT FOR LONG

That’s no problem at all — we can spend the first part of our call developing your newsletter, and the second half of our call creating the plan & choosing topics for you to send!

And we’ll use that whooole hour, baby! YES — I am wicked fast at coming up with great ideas. So, if we finish early, we’ll move on to anything else you need help with. You’ll get the whole hour you pay for, promise. 


ABSOLUTELY. We can talk about anything related to newsletters, welcome sequences, email content ideas, sales emails, lead magnets, segments, subscriber growth… you name it. If it involves an inbox, it’s a “yes” from me.