Sales page and sales email copywriting workshops (with accompanying copy templates!) for business owners who want to learn how to sell anything to anyone at any time.
WON'T
Sell Itself
You don’t need more content ideas, or a new launch strategy, or a trending audio, or a last-minute Canva carousel you made in a panic.
You need a better sales page.
If you try to talk about your offer, you’re like:
“Shit, what should I even say about this?”
“Didn’t I already post that?”
“Wait… what even is my hook again?”
“Ugh, I’ll just write something quick and post it later.”
every time
Tells your audience exactly what you’re selling and why it matters
Calls in the right people (and filters out the wrong ones)
Answers the questions your audience is too shy (or skeptical) to ask
A good sales page isn’t just a landing spot for the Buy Button™ — it’s your messaging headquarters.
Reinforces your value without sounding like you’re begging for a sale
It does the heavy lifting of SELLING *for* you, like…
Gives you a zillion ways to talk about your offer on Instagram, email, blog, stories, Threads, podcast interviews, random DM voice memos, etc.
Reminds you why your offer is actually worth selling
Builds the confidence to say “here’s the link!” instead of “uhh let me know if you’re interested?”
A 2-part workshop series with a 2-part template collection to match, giving you everything you need to confidently sell your offer.
WON'T
Sell Itself
It doesn’t sleep. It doesn’t stall. It definitely doesn’t spiral. And most importantly, it makes “talking about your offer more” POSSIBLE. (Maybe even fun! Maybe even easy!!!!)
THAT'S the kind of sales page I’m teaching you to write — along with the sales emails that drive people to that page and make them actually buy — in my 2-part 💰 WON'T SELL ITSELF 💰 workshop series!
Your sales page is your best employee.
And I couldn't in good conscience allow the #bossbabes to keep selling you the lie of passive income, so I'm taking it upon myself to remind you that Making Money is very much an active sport — but when you have the right foundation in place, you can sell ANYTHING at any time to anyone.
Hi, I’m Sara — Website Copywriter, Marketing Mentor, & Anti-Girlboss Sales Educator
Sales Page Copywriting Tutorial Video
A 90-minute tutorial teaching you how to write a sales page that captivates your readers and converts them into buyers.
Sales Email Copywriting Tutorial Video
A 90-minute tutorial teaching you how to write sales emails that address objections, reassure buyers, and sell your offer easily.
Sales page Google Doc template
A sales page copywriting template designed to make drafting simple, so you'll *actually* launch your thing.
Sales email Google Doc template
A sales email template with a specific launch strategy to swipe AND real examples of client sales emails I've written for you to reference.
Notion dash
full of Resources
Everything neatly organized in one Notion dash for you, alongside supporting resources to help make writing your sales copy easier.
IT’S THE EASIEST $297 YOU’LL EVER MAKE BACK.
Here's what's included with the 💰 WON'T SELL ITSELF 💰 workshop series
I know the girlies love a Notion dash!
—Adrienne
Sara is the QUEEN of copywriting templates that make writing copy ridiculously easy."
"I had literally never written a sales page before, but it came so naturally, all because of the amazing wireframe included in the template. I’ve taken various workshops before, but I’m sometimes disappointed when they boil down to a single principle that could’ve easily been an email. Not the case with Sara’s workshops. They’re actionable, easy to apply, and always 100% worth it."
—Rebekah
"After 4 years of Zooming ad nauseam, Sara has restored my faith that there are professionals out there who are good at their work, good human beings, and good teachers."
"Yesterday's session was the first one I can remember in a long time where I didn't touch my extra work — Sara kept it moving, the content was high level but accessible (thank freaking god), and the people and questions were interesting and fun."
You know you have an amazing offer. You know you're incredible at what you do. You know your people genuinely WANT what you're selling. And yet… Minimal sales. Could this be why?!
You're selling your thing with a fuck ass Thrivecart link, you sent 2 “hey, buy this!” sales emails, you posted about it a couple times, and called it a day.
& no — I'm NOT calling you lazy. I'm not calling you bad at selling, or bad at launching, or uninformed… I'm calling you OUT for not having a sales page and sales emails you're confident in. I'm willing to bet it's because you have no idea what you’re supposed to say to actually get people to buy (without sounding like an infomercial).
Because when you know your page is doing its job, and your emails are sending the right people to it, and people are actually giving a shit about what you're saying…
you stop second guessing everything:
You stop wondering if you should post more, or what to post when you do post more, or whether or not people care when you're posting.
You stop refreshing your Stripe dashboard every 6 seconds. (I'm so guilty of this one lol don't lie we all do it)
You stop feeling like you’re shouting into the void.
You stop questioning whether or not your offer or your service or your workshop or your course or yourSELF is even good.
And you start selling, confidently.
It’s a 2-part workshop series and 2-part copy template collection where I show you, step by step, how to:
Write a sales page that converts strangers into buyers (sans sleazy used car salesperson vibes).
Write sales emails that drive traffic to that page and motivate people to WANT to buy your thing.
That's exactly what the
workshop series is for!
Won't Sell Itself
✓ Want to sell something with more than just a fuck ass Thrivecart link
✓ Have an offer or services you knowww your people want, but they aren't buying or inquiring
✓ Are tickled by the concept of “passive income” but know you have to actually put WORK in to sell stuff “passively” — but you don't have a (good) sales page or funnels set up
✓ Feel awkward selling or writing about yourself, your offers, or your services
✓ Have an okay sales page or sales email sequence you know could be better
✓ Want to learn how to write a sales page for ANYTHING so you're never held back by the copy piece of selling something new
✓ Have a sales page or sales email sequence that already converts
✓ Hired a copywriter to write your sales page or sales emails and you feel good about them
✓ Are not planning on launching or selling anything within the next year or two
IT'S RIGHT FOR YOU IF YOU:
& it's wrong for you if you
Selling doesn't cringe you out when you know exactly what to say.
If you don’t talk about your offer, people won’t buy it. And NOT because they don’t want to. Not because they’re not interested. But cuz they don’t even know it exists — or they forgot, or they didn’t see your last post, or they’re waiting for a sign to finally pull the trigger. They WANT to rid themselves of the problem you're solving with your offer! So when you refrain from selling because you feel "annoying" you're doing them a disservice.
YOU'RE NOT ANNOYING. YOU'RE HELPING.
—Angelina
"I just went through a vortex and am now on the other side magically knowing enough to do the things I've been putting off for months... WRITE THE DAMN SALES PAGE AND EMAILS."
"I've always had a ton of questions about these things but could never access what I needed in a way that was digestible, affordable, and this comprehensive. Not only do I have a foundation of knowledge that I didn't have before, but the frameworks you provided can be customized to so many situations, that I can see myself referencing this over and over as I continue to build my business in the years to come. And thanks for making me laugh so much while learning."
Want a sales page and sales emails that actually WORK
Instead of that short little page you threw together, or the simple checkout page that doesn't address objections or answer questions.
You need this double course & double template if you...
Want a sales page that helps you make MONEY
It's okay to want money; to claim it, to strive for the richest version of you. It's NOT okay to want that, and not act like it.
Want to sell without feeling like an informercial
Selling is just helping someone find the solution they've already been looking for to the problem they've been trying to solve.
Want your readers to take ACTION on your offer
Instead of stalking the sales page, then scrolling away, without enrolling, or downloading, or buying, or joining, orrrr… doing a damn thing? 👀
frequently asked questions
EXACTLY — not only am I teaching you how to write your sales page and how to write your sales emails inside these video tutorials, but I also want it to be as easy as possible for you to implement what you learn, which is why I'm providing you with a sales page and sales email copywriting template as well.
YES the workshops will be relevant even if all you do is done-for-you services (because a sales page strategy can still work super well for a Services page!).
Yes! I don't teach sales page copywriting or sales email copywriting inside that course. Site Series® Sprint is about website copywriting.
The Sales
Page Template
Wicked Easy
Web Copy Guide
Website Copy
Course
Newsletter Strategy Workshop
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