SOUNDS LIKE A PIPE DREAM — IS MORE LIKE A PROMISE.
When you have a solid offer that people want, you communicate the benefits of that offer with a sexy sales page, and you secure the bag with some convincing sales emails, there's no reason you shouldn't be able to successfully sell anything.
And, frankly, your audience deserves it, too — because they WANT what you're selling! They NEED what you're selling! What you're selling will solve their problem, transform their life, quench their thirst...
RIGHT? I mean, Isn't what you're selling the best thing since sliced bread?
You created it for a reason: to meet a need, fulfill a desire, or help someone accomplish something. The people will ✨ LOVE ✨ it when they get their hands on it.
...but that's the problem.
The people haven't been able to get their hands on it, because selling so far has maybe been a little more "some people snagged it" than "sold out."
I've got good news, though — that's an EASY issue to fix!
LEARN HOW
When you develop your offer — course, program, service, product, whatever — you need to define what it is, what the benefit or transformation is, who it's for, and (most importantly!) why they'd want it.
Once you know what your offer is and who it's for, it's time to actually get out and sell the damn thing! Let your website do the work for you with a convincing, heavy-lifting sales page that clearly explains why YOUR thing is the BEST thing.
You'll get even MORE eyes on your offer if you use your email list to your advantage, because your subscribers are your hottest leads! They already opted in — aka literally TOLD you they like & want your stuff — so now it's your job to help them understand why your offer is worth the $$$.
Every single thing you need to successfully sell your offer, all organized for you in one place? Yeah, your launches are about to go from frizzy-haired-and-frazzled to cool-as-a-cucumber-mojito-on-Cape-Cod.
enroll now
"The way Sara explained it helped everything fall into place for me, and I know that when I write my next sales page I'll feel loads more confident I'm making the right decisions."
Whether you've launched with the same tired sales page ten times (and rendered some mediocre results) or you're just writing one for the first time, this course will teach you how to position your offer, engage your audience, feel confident that your offer is right for them, and encourage them to ACTUALLY make a buying decision.
ENROLL NOW
Use the Offer Development Workbook to make sure you're super clear on exactly what your offer is, who it's for, why they'd need it, and what your main selling points are, before writing your sales page & sales emails.
Watch the 90-minute sales page course to learn exactly how to write a convincing, conversational sales page — then use the Google Doc sales page template to write your new copy!
Watch the 90-minute launch email workshop to learn how to write the best sales emails, and follow along with my exact outline for successfully selling to your subscribers over email!
ENROLL IN SALES SERIES
Nope! HOWEVERRRR I always give my students a 50% off discount code for my 60-minute strategy calls and audits, if you decide that you want my help with something 1:1.
Nope! This content is completely separate from my other courses (it is not included in Site Series®, Email Chapter, Copywriting Basics, or elsewhere).
Then you've got two options: buy this course, watch the videos, then use it when you ARE ready to sell your thing, or wait to buy the course until you have something to sell. :)
It should feel as tranquil as a walk on the beach.
I never understood why people were always yapping all over the Internet about how launching their course, or program, or offer, or whatever felt like running around like a chicken with its head cut off. Because when you have a solid offer, a sexy sales page, and convincing sales emails, everything else feels like it's simply falling into place.
let selling feel simple