Do you have a tiny moment of panic every time you sit down to write your weekly newsletter? 

That split second where you’re like: “Wait… what the hell am I even supposed to talk about this week?”

Or maybe you haven’t sent an email to your subscribers before but really want to get started with a weekly newsletter, you just don’t know where to start.

You either take way too long to think of an idea and finally send your newsletter later than you planned or you give up and decide to try again next week.

When you’re not only a creative but also part-squirrel, your brain is full of 8,000 other things: keeping clients happy, updating your offers, remembering to actually eat lunch… let alone trying to come up with some groundbreaking newsletter story to drop in your audience’s inbox each week.

I always like to remind myself (and my Success Story students) that your best content is actually hiding in your day-to-day life—in the unforgettable first dates, the conversations with your best friend, the morning struggles of getting a mini squirrel out the door for school.

That’s exactly why I created Swipe File, so you never have to sit down to a blank screen and get completely stuck and throw the whole computer away in the process.

Who is the Swipe File newsletter story subscription for?

I don’t even really have to tell you how useful this is. One of my subscribers has already done it for me in my DMs 👇

One of the biggest objections I knew everyone would have when they heard about Swipe File was:

“BUT WILL IT WORK FOR ME?”

And while I can say “yes, it will work for anyone in any niche with any business and any audience and any lifestyle” with my chest until I’m blue in the face — I know SHOWING you will be easier and more impactful.

This is what I said back to the Disney Vacation Planner in my DMs:

I shared Topic #1 from October’s Swipe File with her and explained that, every single month, you get FIVE “main” topics with SIX individual angles per topic.

Then, I gave her an example of just some of the angles for that topic:

And THENNNN, I showed her how she could take those angles and make them her own, by sharing a few content ideas with her:

“throwaway tip” →  an offhand comment your husband made about “why do we bring so many bags?” that made you realize you needed a better packing system and developed a guide for “how to bring as little as possible into the theme park”

“unexpected changes” → 7 unexpected changes to your Disney itinerary that made a big shift in how much you could fit into one day OR 7 ways the park changes at the holidays that you can’t miss

“$5 transformation” → how you discovered the $5 fidget toy you pack for your toddler saved you from spending $50 on the mickey stuffie

I could have gone on and on for the rest of her entire month’s content with just those few angles… but I think she got the idea:

Can I repurpose these newsletter story topics?

Absolutely you can! I’m a big fan of spending less time creating content by using what you already have. 

I explained the repurposing guide to her, sharing that for every single ANGLE (30 of them!) I’m sharing how you can turn that into your social content and your long-form content —whether it’s your blog, your podcast, or even YouTube.

She subscribed instantly 🪄

Because Swipe File can be used for more than just your weekly newsletters. It’s an idea machine that can be used for all types of content you create. 

What kind of topics do I get?

I knew when I launched Swipe File just how transformational it would be for the people who struggle to come up with a newsletter story to tell in their content, but I ALSO knew it might be hard for me to show off just how JUICY and FULL and EDUCATIONAL and HELPFUL each month’s dashboard really is, so…

You might just have to take my word for it, until you subscribe and see for yourself. 

But if you’ve taken any of my other workshops or courses, you know I don’t fuck around with the value I give you.

Swipe File doesn’t have fuck ass topics any old bitch could get from ChatGPT. 

These are stories from YOUR life; personal anecdotes that you might otherwise not have thought to even mention, counting them out as “too boring” or “too lame” or just straight up insignificant.

With Swipe File, I want to show you just how much ALL of your moments matter, so you can turn those “boring” stories into your BEST content. 

So… when I see your name in my inbox like this 👇

I will be HAPPY to help you, just like I helped Dana, come up with story-based content that your audience — no matter who they are, or what they need from you! — will LOVE, every time. 

When you click that link and trade me your $31 for this month’s newsletter stories, you’ll get immediate access to the Swipe File Notion dashboard. 

Then… 

Here’s what you’re gonna do to actually start USING your Newsletter Story Swipes:

1. Open the file.
2. Stalk everything.
3. Click on one of the main topics inside the “topics to write about” database.
4. Explore all six angles inside each individual topic.
5. Choose the 4 angles (out of the 30 provided) that resonate with you the most.
6. Watch the storytelling tutorial (inside “Newsletter Rules” in your dash).
7. WRITE YOUR NEWSLETTER CONTENT and any other content you want to share this month (using my repurposing guides, inside of each topic’s unique page)!

And if you have any questions while you’re writing, you can ask me by hitting “reply” to the delivery email OR send me a DM on IG.

>> Click here to access Swipe File

P.S. Swipe File subscribers even get access to a co-writing session with me once a month, where we can work on your newsletter together! It’s $27 and only available to Swipers, and it’s your chance to have me help you write or ideate your weekly newsletter.

Commit to Sending Weekly Newsletters

If you’ve been saying, “I’ll start next week,” or, “I really should start a weekly newsletter,” or, “Is a newsletter even worth my time,” take this as your sign to START.

I’ve always said that my weekly newsletter is one of the most fun types of content I create, has the most engaged people who frequently reply and start conversations, and helps me sell my offers. 

Start THIS week. You SHOULD start a weekly newsletter. It IS worth your time. 

And Swipe File makes starting so much easier.

Join today and send your next (or first!) newsletter as soon as five minutes from now. That’s seriously all it takes.