Celeste Moore is a dating and image consultant for modern mid-life men looking for discreet, professional assistance finding love.
Using her 15 years of industry experience, her unique female perspective, and her extensive knowledge of how men think, she offers the modern man a transformational experience from beginning to end—helping them gain more confidence, get more dates, & feel more comfortable in who they are and how they look.
Here’s a sneak preview of her About page:
Working with Celeste was such a fun change of pace for me, because her ideal client is wildly different than the target audience I’m used to marketing to—something I loved so much about this project. (More on that below!)
Meet Philip, a 44-year-old medical professional based on the East Coast. He lives in a very comfortable multi-million dollar apartment on the coast, however he doesn’t have much free time to spend there between work, staying active, and jet-setting to a vineyard every once in a while with his close-knit friend group.
He’s been completely wrapped up in his career as an entrepreneur for the better part of the last two decades, and is now wishing he’d put effort into finding a partner. He’s ready to put himself out there and start dating because he’s lonely, but he isn’t confident that he knows how to put his best foot forward.
He’d love assistance with figuring out a personal style that suits him—as well as help with everything from finding a date to communicating with women to navigating the sexual relationship—but he’s a bit embarrassed that he even needs this support in the first place, so he’s only interested in working with a dating and image consultant that vows to be discreet.
Although, it is important to note that he is very open-minded, and is willing to graciously accept the advice given to him by his consultant. All he wants is an amazing person to spend his time traveling and enjoying life with.
Philip is more than willing to invest as much as it takes to improve his confidence and to find a lasting romantic relationship, and all he needs now is to get in contact with a consultant that is direct, professional, and experienced to help him reach his goals.
Wants, Needs & Desires
Hesitations + Anxieties
My personal favorites part of this project were the boardroom and bedroom sentence on the above photo (in the “how do you know if you need a dating and image consultant?” section) and the “so, you don’t want to be alone…” section.
I also love the homepage introduction [see below] and the main headline on the About page [see above].
“From the very first call I had with Sara, I knew she would deliver what I was looking for. In fact, I was surprised that it was even more than I had imagined. She truly captured the essence of me and my business, and I was delighted by the depth of questions she asked to do so. Without her, my website would not describe my business or portray how fabulous it is! Sara has a special gift of saying what is in our thoughts, written so beautifully. I could not have done this without her and anyone that gets to work with her is lucky!” — Celeste Moore
The Celeste Moore Consulting website is the perfect example of minimal yet effective copy, proving that it’s possible to infuse elements of personality and increase conversion while going light on the words and heavy on the message.
Brand messaging and website copywriting: Between The Lines Copywriting
Brand and web design: Lindsay Mariko Design
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