The Website Copywriter Your Narrative Needs
BETWEEN THE LINES COPYWRITING
Through sales-focused storytelling and the perfect combination of casual and convincing, I’ll make your ideal clients feel as comfortable with you as they do with the characters in their favorite novel — so you can book more dream projects, get more subscribers, make more money, and have more downtime to do what you want to do.
so, what's the story?
Have you been working with the people you actually to work with?
want
Or are you settling for not-so-great clients who push your boundaries, disregard your processes, question your prices, and don’t value your expertise, because your current website copy doesn’t reflect how really-fucking-awesome you are at your job?
If you're concerned about conversion, it's time to transform your website copy to a certified page-turner, show up like the Main Character you are, and make sure your readers know that your site is worth sticking around.
Good news, though!
not the problem.
Your is.
When you have good website copy that actually does its job of selling your services and offers FOR you, you don't waste time answering questions, or entertaining leads who don't have the budget for you, or explaining the transformation you provide. Instead of being annoyed by red flag clients in your inbox, you'll be blessed by only the best of the best (and most aligned).
You're
website
Your site should do all the “convincing” for you, so that by the time your future clients inquire, they’re already sold on you.
and we can fix that.
Hi, I'm Website Girl!
you can call me sara, though.
Or the “Queen of Over-Delivering” (got that one from my students!) or “that girl who never shuts the hell up on Threads” or your future Best Investment In Your Business.
(Anything other than "BLT" works, honestly — I’m a Website Copywriter, not a sandwich. Although, when your brand name is “BTL Copy” it is understandable that there’d be some occasional confusion.)
I write website copy for experienced business owners, founders who need help figuring out the best parts of their stories, online educators who want to consistently sell out every launch, neurodivergent girlies who need their copywriter to double as a squirrel wrangler, and Main Characters who want to their offers to be regarded as "must-haves."
And, I have to say: I’m wicked good at it. Good enough to earn the title Website Girl, anyway.
You can take my word for it, or you can…
Website Copywriter
Marketing Mentor
Squirrel Spokesperson
Will Be Swearing
WEBSITE COPY
How I can help you with your
Website Copywriting Services
For anyone who’s nice to me and can afford it! (Just kidding: it’s really for creative business owners who want a kickass website copywriter to help them make more sales and get more aligned inquiries, while showcasing more of their personality and their story.)
Website Copy Editing
For confident DIYers who proudly tackled writing their own website copy, but want a little support to make sure it’s perfect before putting it out into the world (or the biz owners who know their site isn’t working, and want some insight from a website copywriter on how to fix that).
Website Copywriting Course
For the girlies who are sick of their “just fine” website forcing them to settle for less-than-ideal clients, tired of having to send their URL to potential clients with a “I’m in the process of updating it!” disclaimer, and completely done with worrying about when the next lead’s gonna come in.
done-for-you
done-with-you
DO-IT-YOURSELF
clients featured in...
Wanna see what's possible for your website?
"I've worked with a lot of copywriters. That's why I can say, with 100% confidence, that Sara's a freaking unicorn."
"Her ability to merge that signature, breezy, witty tone of voice with a fundamental understanding of conversion strategy, user journey, psychology, AND searchability?! No one else does it like she does.
*fans self* I want to hire her 34897234 more times. She freaking gets it, and she's worth every penny because she's going to make you so much more than you invest."
— Jen Olmstead
co-founder of tonic site shop
Carefree,
beach-read-worthy
website copy?
Specifically: an empty, warm stretch of sand, ridiculously far away from your computer, while you soak up the sun, flip through the crisp pages of your brand new Emily Henry, and marvel over the fact that you're finally able to take a tech-free vacation, thanks to the killer (consistent!) results your website copy's been rendering lately.
Because when you have strategically, conversationally written, SEO-optimized, story-based, dream-client-drool-worthy website copy, you have the luxury — and the security! — of knowing that, with minimal effort on your part, the inquiries will still be rolling in, even when you're watching the waves roll out.
BECAUSE YOU DESERVE TO BE ON A BEACH SOMEWHERE.
Consider it done.
How To Write
Your Homepage
How To Write
Your About Page
How To Write
Your Services Page
How To Write
Your Contact Page
How To
Write Your
Sales Page
HOW TO WRITE WEBSITE COPY ON YOUR OWN
Writing the perfect homepage is easier than you think.
All you've gotta do is download my FREE Homepage How-To Guide to learn my exact easy-to-follow formula for writing a homepage that inspires people to keep reading.
Your future clients need to know how cool you are.
End of story.
Well, actually, not ‘end of story’ quite yet — your website copy will also need to tell them how you’ll help them achieve their desired result and why you are the best choice over your competition, so they can confidently inquire to work with you.
But with conversion-focused, SEO-friendly copy that communicates your deeper understanding of what your target audience really wants, shows off the benefits of your services, and helps your readers understand how great your brand is, you'll finally be able to make that happen.
the only podcast you don't need to listen to on 2x speed
for the yappers
calling all squirrels!
business & marketing!
lifestyle
adhd
hacks
copywriting
listen on spotify
listen on apple
Join me every single Thursday morning for high energy (squirrel-brain-friendly) business education that feels more like bestie entertainment.
read on substack
LISTEN TO THE PODCAST
EVERY SINGLE TUESDAY
Table of Contents Newsletter
Join me and the 7,000+ readers starting every Tuesday with the Table of Contents, a newsletter I send under the guise of sharing "one marketing tip, once a week" (but, to the delight of my subscribers, is equally also about the happenings of my love life).
Finish your website copy draft FAST, without sacrificing quality, so you can have dream clients running to your inquiry form in record time.
Site Series®
Sprint
Working with a website copywriter isn't the only way to cure your "my site sucks" issue.
Okay, that was dramatic. Your site probably doesn’t suck. In fact, I'm sure it's okay, and that's just your inner monologue fretting over what the frick to write about (because, let's be real, it definitely does *not* feel normal to write about yourself in a way that makes people want to purchase from you without feeling like you're auditioning for some weird dating show).
But... just in case it does suck — or if it's simply deserving of an upgrade, so you can FINALLY get the results you deserve from your readers — working with a website copywriter to write your website copy for you *isn't* your only solution for kickass website copy that effortlessly converts casual viewers into eager buyers.
PLOT TWIST!
Here are more solutions for you!
STORYTELLING
SUBSCRIPTION
ONLY $31/MO
People don't buy from people they don't like. And getting your readers to like you is a hell of a lot easier when they can relate to you, are opted into your stories, and are interested in your content beyond just what you're selling. The only way to do all THAT is by telling them the right story... which, as you know, is way harder than it sounds. So, I'm now taking care of that "hard part" for you & deciding the stories you'll share with your audience in your content, every single month.
Sara's Swipe File
