Newsletter Storytelling Workshop
Watch this 90-minute video workshop to learn my best storytelling techniques (focused on newsletters but applicable to ALL types of copy), email copywriting strategies that keep people engaged, and my formula for transforming boring ass emails into worthy-of-binge-reading stories.
$77.00
You, if you think your life is lame and you have nothing to write about, or no reason to make people care. This is also for you if you feel like your content isn't connecting with your audience lately, or like you're screaming into the void with no response, or if you're icked by your own emails or copywriting.
Watch the video, brainstorm your potential story ideas (remember: can be the most "boring" thing in the world!), then use the techniques you've learned to write your stories.
UMMMM because it's about to change your life when it opens up a whole wealth of new stories you can tell in your content (once you realize just how easy making a lame moment into a great story is).
You truly can make ANY story interesting using the method I'm teaching in this workshop.
What your husband's sister's cat ate for dinner. The color of your shirt. Which type of milk you put in your coffee. Whether or not you like coffee. The coffee someone spilled on you a year ago. Your daughter's Jellycat obsession. The last thing you bought on Amazon. The mom at drop-off who looked at you wrong. The typo you made in an email. Last year's Christmas present. ANY "boring thing.
WRITE ENGAGING CONTENT
NEVER "BORE" YOUR READERS AGAIN
MAKE ANYTHING
SOUND INTERESTING
CONFIDENTLY WRITE ABOUT YOUR LIFE
YEP, this WILL work for you, even if you...
✓ Have the most "boring" life ever
✓ Don't feel like you have anything noteworthy to write about
✓ Have never written a story-based email before
✓ Aren't a "good writer"
✓ Don't want to share too much personal information
okay that is me
MEET THE QUEEN OF OVER-DELIVERING
Hi, I'm Sara — Website Copywriter & Marketing Mentor for Main Characters
I write words that sell things, teach people how to write words that sell things, and bully people into actually saying the words that sell their things (in an effort to permanently remove the "I feel so annoying" narrative from selling online).
I'm in the business of making Main Characters into Must Haves, and that begins with sharing copywriting and email marketing resources designed to solve marketing problems. Chances are, if you don't know how to write or create something for your business, you'll find a resource about it in the BTL Shop.
"I just want to thank you soooo much for hosting the newsletter storytelling workshop."
"It was honestly incredible. I'm relaunching my newsletter this quarter and am going to use a lot of the strategies you shared to spruce up the way I write them. Again, thanks so much for your brilliance and for always being the best newsletter I'm subscribed to."
— Ylani
frequently asked questions
Yeah... and? I said what I said! This workshop was literally MADE. FOR. YOU. I genuinely challenge you to come up with something that I cannot turn into an engaging newsletter story. It has yet to be done.
I help people with this one-on-one all the time! I actually have a mentorship offer specifically for this. Check out my Newsletter Strategy Call for more information!
No big deal — half of this workshop is essentially me teaching you how to become a better writer!
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