3 Things You Need Before Writing Your Website Copy

(Hint: “figure out how to become a good writer” isn’t on the list! Shocker!)

“Ugh, I can’t write my own web copy, I’m just not a good writer!” 

Good news: You don’t need to be one to write bomb (high-converting!) website copy.

Bad news: You can’t continue to use “I’m not a good writer” as an excuse to AVOID your website copy. 

Believing you can do it is half the battle!

If you sit at your blank Google doc, elbow-deep in your crumpled bag of hot cheetos, with an endless loop of ‘I can’t do this, I can’t do this, I can’t do this’ running through your brain as you hover your cheese-dust-crusted fingers over the keyboard, waiting for the words to magically appear, then obviously you’ll never make any progress. 

But if you ditch all of your limiting beliefs and go into it with a can-do attitude, I’m positive you’ll find that the blank Google doc is a lot less intimidating. 

Don’t worry, though, I promise my advice for writing your web copy isn’t just “believe you can, queen!” – I’m coming at you with the tangible tips in 5…4…3…

Wait, actually, speaking of 3: 

There are 3 things you need before you can write your own website copy: confidence, clarity, and a plan.

We already covered #1: CONFIDENCE. 

Stop telling yourself “I suck at this” and ditch the idea that writing about yourself is too hard. 

(If you just stomped your foot and screamed “but Sara, it IS hard!” through the screen — no need to get upset. You can read this blog post with some helpful tips for getting over the “I can’t write about myself, I’m too awkward” hump. Check ur inbox on Friday, plz.)

Now, for #2: CLARITY. 

Writing your website copy (or any copy, for that matter!) is exponentially more difficult when you have NOOO IDEA who you’re writing to, why they should care, and what your end goal is. 

Make sure that before you get started, you know your ideal client inside and out, what their goals are (and how you can help them reach those goals!), the point in which you enter their story, and what your role is in their business journey.

Knowing this ideal client—and the specific ways you can help them—like the back of your hand will make writing a whooole lot easier. 

(Here’s how to get to know that ideal client, by the way.)

And finally, #3: a PLAN.

Starting with no idea what to even do increases your likelihood of giving up by 234879% percent.

(Cannot confirm or deny the accuracy of the above percentage. But it’s probably true.)

Sitting down to write your web copy with *no idea* how to write web copy practically guarantees your overwhelm, frustration, and an eventual “I’m over this” tantrum, making you want to ditch the draft as quickly as you started it. 

So… how do you make a plan, then? 

Well, you can either scour the Internet for the best value-packed blogs, YouTube videos, free downloads, Instagram advice, case studies, and workshops, and trial-and-error your way to mastering web copy through lots and lots and lots of practice—no shame in that game, that’s what I did for years!—OR…

You can trust ME to help you with it 🙂

After all, they *do* call me Website Girl for a reason. Helping business owners and creatives learn how to DIY their website copy is my sourdough-and-jam. 

How I can help you DIY your website copy

#1 — Keep reading this blog! You can find all of my website copywriting posts right here.

#2 — Enroll in the BEST, most comprehensive, easiest-to-use website copywriting course on the Internet! Site Series® SPRINT was designed to help you learn what to say and how to say it, in a way that doesn’t overwhelm the fuck out of you.

The course has “sprints” for you to follow, making the example-heavy course videos wicked easy to follow along with, AND it comes with a Google Doc template for you to use, too!

#3 — Speaking of Google Doc templates, if you’d rather just skip to the template part, my Wicked Easy Web Copy Guide is a template on steroids. It’ll teach you the nitty gritty of what to write, where to put it on your site, and how to speak directly to your ideal clients. 

#4 — Book a 1:1 strategy call with me and we’ll go through allll the things you need for your site, even writing it TOGETHER if you want!

Orrrrr you can screw the whole “DIY” concept altogether and just hire me to write your website for you!

The only thing that brings me more joy than writing SICKKKK website copy for clients is falling asleep inside my boyfriend’s bicep. But website copy is a close second.

To learn more about how I can support you with YOUR site — and how I can make sure you, my dear Main Character, become a must-have in your industry, stalk my Services page with details + pricing!