4 Extra Pages On My Website That Make My Life Easier

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Hi, I'm Sara!

If there’s one thing I’m good at in this life, it’s website strategy.

And if there’s one thing I’m great at in this life, it’s making things easier for myself.

I’m good at website strategy because I’ve spent the better part of a decade working as a website copywriter, writing hundreds of thousands of words of website copy for clients.

And I’m great at making things easier for myself because I have raging unmedicated AuDHD and still have to be a functioning member of society.

So! 🙂

My website is literally 70+ pages — here’s the full website breakdown, if you’re curious — so it’s safe to say I have EVERY possible page a website could have.

And all of them are strategically written so my website works FOR me when I’m offline, living my best life chugging blueberry chai lattes and walking my daily 10k steps and trying to pretend like I’m smart enough to solve a medium Sudoku.

These 4 pages aren’t what you’d expect, but they DEFINITELY fit the “works FOR me” category that I think YOU need if you want YOUR life to be easier.

#1 — Client Welcome Handbook

If you’re a service-based business owner, you’ve probably spent a fair amount of hours trying to make sure you have the BEST client experience you can offer.

I’ve found that “best client experience” often actually just means “best client communication.”

(Or maybe that’s the “U” in my AuDHD diagnosis just begging for clear directions, guardrails, processes, and timelines… Either way, my comment still stands.)

A lot of people overcomplicate the shit out of their client process, so I was determined not to do that — but I still wanted a way for my clients to know everything they needed to know about working with me.

Specifically: a way that wouldn’t get buried in an email and lost in their inbox.

So, I made a Client Welcome Handbook as a hidden page on my website, and I send the URL to every new client along with their onboarding questionnaire & a link to schedule their call with me.

This page has a warm welcome, some info they need to know about me, my process, a testimonial from a past client, a link to their client portal (which houses their questionnaire and contract), and some communication guidelines.

Here’s my cutie little snippet about my core values! I should probably add an “I don’t use AI to write your website” clause in there, too, for good measure lol.
And here’s the overview of my process!

#2 — Confirmation Response To Inquiries

How could I call myself Website Girl and NOT have a custom confirmation page for the potential clients who inquire to work with me?!

There’s nothing more annoying than filling out a form, submitting it, then wondering “oh frick did that go through???”

I alleviate this stress — and get people excited about working with me (hopefully!) — by immediately redirecting them to a custom confirmation page once they click “submit” on their inquiry form.

This page thanks them for inquiring, confirms I’ve received their form, explains when they can expect my reply (which is, tbh, usually immediately), and shows off some of my portfolio.

Here’s the first thing they see when they’re redirected to this page!

#3 — Subscribe Success Page

For the same reason I added a custom confirmation page for my inquiries, I added a “success” page for my new email subscribers.

No one wants to wonder if their information went through when they submitted it — and, most of the time, they don’t want to head to their inbox to verify it, either.

That’s why I immediately redirect my new newsletter subscribers to the Subscriber Success page, so they can be confident that they WILL get my emails soon.

I’ve also added a few directions for what they need to do next; one of which is meant to increase my email engagement. I’m happy to confirm that IT WORKS.

Subscribe to my newsletter right here to see this page in action AND to see what the question I’m asking you to respond to is 👀

#4 — Podcast Guest Landing Page

While of course I’m confident that a stalk of ANY of my website pages would lead readers to where they need to go — that IS my job as Website Girl, after all — I wanted a page that easily helped people find everything, so I could share it with podcast hosts who invite me on.

When you ask me to be a guest on your podcast, I send you my podcast guest landing page for you to share in your description of the episode (or anywhere you’re sharing about me with your audience).

This page gives them a quick synopsis of who I am (even though they probably already know, since they would have just heard me yapping on the pod), and points them in the direction of the resources I mentioned.

I share my free stuff, my paid stuff, some featured blog posts… all the things I think someone NEW to my world might want to explore!

Want some help deciding which pages you need for YOUR website?

There are a zillion ways I can help you with that!

From hiring me to write your website for you, to taking my website copywriting course & learning how to write EVERY page of your website (literally, I teach every page in that course), or booking a 1:1 strategy call with me to use MY brain instead of your own to make the choice… you’ve got options, baby.

I'm in the business of turning main characters into must-haves through sales-focused storytelling & copy your ideal clients can't ignore.

Click on any of the below topics for more educational resources!

Copywriter Sara Joelle taking a selfie on her laptop with a towel in her hair.

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I publish ADHD-friendly episodes about marketing every Thursday.

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