Welcome to the
BTL Copy Blog
for nonfiction lovers
Whether you're searching for a how-to on strategically launching your first online course, a case study to fuel your newfound passion for learning more about copywriting, or SEO tips that aren't too confusing to implement (for once)—you'll want to bookmark this copy blog.
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Market research isn’t just nice to have; it’s the backbone of copy that actually converts. Here’s how we uncover the insights that make your messaging hit home (and your competitors nervous).
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BROWSE THE CURRENT TOP PICKS
How To Create Content For Your Ideal Client
How To Know If Your Site Needs A Refresh
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Free Call To Action Master List
Writing something? You might need this...
Sometimes writing your CTA is the hardest part of drafting — so, I've made a list of over 150+ call to action ideas for EVERY situation you'd *ever* be writing copy for. Add your name & email below to download the free master list!
Hi, I'm Sara—Website Copywriter & Marketing Mentor.
If you're an entrepreneur, business owner, or course creator with big dreams of success and growth—and a big, scary blank document standing in your way every time you sit down to write your own copy—nice to meet you, I'm your new solution.
Through what I like to call sales-focused storytelling, I'll help you find your brand's voice, perfectly position your offerings, develop your target market, and write copy that resonates with your ideal audience. And I'll do it all while keeping your personality at the forefront of every draft, to ensure that each word aligns with your true self.
let's work together
RE: THE TUESDAY TABLE OF CONTENTS
Like what you're learning over here on the BTL blog?
Then you'll absolutely *love* my newsletter, Tuesday Table of Contents, where I share one marketing tip, once a week. Not to brag, but... the people have called it "the best story-based marketing newsletter on the Internet" and "the only newsletter worth opening" and "the best part of Tuesday morning" so0o0o, ya know. Subscribe? ;)
