"What should I write my newsletter about?" will never come out of your mouth ever again.
SUBSCRIBE TO THE NEWSLETTER CONTENT MEMBERSHIP
You know how valuable email marketing can be, and you've been thinking about sending a consistent newsletter for a while, but there's one major problem: you don't know what the frick to write about, because you're not sure your audience will care!
You've heard that same advice from the experts a zillion times, but none of them tell you WHAT TO SAY in all this “consistent” email content of yours, or HOW to share stories that readers can relate to, or WHAT your subscribers actually want to read.
Every email marketer on the planet has the same advice to make the most $$$ with the least amount of work:
And you're left on the other side of the screen like... “ok sick, maybe I would if I knew what to freaking WRITE about every month!”
SEND CONSISTENT WEEKLY EMAILS.
Until now. . .
A newsletter content membership for business owners who want to deepen their connections with their readers by sharing personal stories that ACTUALLY SELL and AREN'T BORING.
SARA'S SWIPE FILE
(aka the easiest path to building honest connections that convert!)
What You Get When You Subscribe
✓ FIVE long-form, strategically curated content topics per month
✓ THREE unique newsletter angles and THREE interesting blog angles per topic
✓ Seven DONE-FOR-YOU subject lines and headlines per each angle
✓ ALL angles come with guidelines for how to repurpose on social media
✓ One BONUS on-trend content idea per month
✓ Newsletter copywriting tips, guide, and examples
✓ Blog copywriting tips, guide, and examples
EVERY SINGLE EMAIL TOPIC is designed to help you transform your "boring" moments into your best, most relatable, engaging stories, so you can use personal anecdotes to build relatability & increase connection, and, in turn, increase your conversions.
✓ FIVE long-form, strategically curated story-based email topics per month
✓ An in-depth "HOW TO WRITE THIS" guide for every email topic
✓ DONE-FOR-YOU subject lines for each newsletter topic
✓ A Pivot Line Library for helping you connect your story to your CTA
✓ WEEKLY 1:1 newsletter feedback (literally my edits in your doc!)
✓ MONTHLY 90-minute co-writing calls
✓ QUARTERLY live guest expert sessions from star email marketers
2. Use the "How To Write This" guide for each topic
Each topic has multiple angles to choose from, which ALL come with an in-depth "how to write this" guide, to ensure you write the best possible (high converting) newsletters each week! You'll also have access to several Newsletter Lessons inside the membership platform.
3. Submit your newsletters for feedback every Friday morning
And receive edits in your Google Doc by Monday afternoon, with comments from me about what was great, what could be improved, and how you can make your newsletter perfect.
4. Come to the monthly co-writing calls
Every month, we'll spend 90 minutes together working on writing newsletters. You can use the time to batch lots of them, write one of them, or ask me your questions about topics, calls to action, storytelling, copywriting, and more!
5. Learn from experts at quarterly guest lessons
Once a quarter, an email marketing expert will join us live to teach about a helpful topic — everything from subject lines to deliverability to selling on evergreen. And all the calls will be saved inside the membership platform so you can rewatch whenever you want!
6. Your subscribers will LOVE IT (and love YOU!)
And that’s all she wrote (literally)! You'll ALWAYS have something to write about — so spiraling, writer's block, and wondering "is this even good?" will no longer be part of your content strategy.
(I COULD TELL YOU WEREn't GONNA START SENDING a newsletter REGULARLY, SO I'M HERE TO RESCUE YOUR EMAILS FROM PURGATORY.)
Hi, I’m Sara — your weekly newsletter's life saver.
I’ve been sending a borderline-too-personal newsletter every single week for more than 250+ weeks (without ever missing one!) so if anyone were gonna run out of things to talk about, IT WOULD BE ME.
That has yet to happen, though, because I have newsletter superpowers know how to make every single story — even if it's the most boring story in the world, like not being able to decide what's for dinner, or my 3-year-old pronouncing "chai latte" wrong — into a relatable piece of content that my readers LOVE.
And I'm willing to bet that you have zillions of them to tell. The only reason you haven't thought of them yet is because YOU aren't considering them "stories" worth telling. THAT is what Swipe File solves for you.
I'm giving you the story-based topics you need & helping you uncover your hidden stories by telling you EXACTLY what to share (and how to make it engaging) every single month, so you can USE the "stories" you already HAVE.
YOUR "BORING" STORIES *ARE* YOUR BEST STORIES.
Struggle with what to write in your weekly newsletters so they actually convert
The Swipe File Is Right For You If You…
Know you want to foster deeper connections with your readers
Have no idea which stories you'd even tell if you were to start telling them
Feel like everything you think to write is too boring or lame or cringe
Haven’t stuck to your weekly emails bc you don’t know what to say
Want to get the most out of your long-form content so people reply & buy
YOU JUST HAVEN'T UNCOVERED THEM YET.
You don't have to worry about "what if I'm boring?" or "what if no one cares?" or "I suck at telling stories" because, every month when you open your new Swipe File Notion dashboard, you'll have FIVE stories waiting for you — removing all of the doubts.
For every single story, I'm giving you an in-depth "HOW TO WRITE THIS" guide that ensures you'll make the most of your emails.
AND I'm also sharing my best tips for newsletter storytelling every month, so there's no way you won't be able to write your story in an engaging, entertaining way.
You actually *do* have good stories to write about.
THE SWIPE FILE IS DESIGNED TO WORK FOR ANYONE, IN ANY INDUSTRY, RUNNING ANY KIND OF BUSINESS.
& before you ask, NOPE…
You don’t have to be in a specific industry, own a certain kind of business, operate within a given niche, or have a business that ‘fits’ the online marketing world to benefit from this.
Want a sneak preview of what the Swipe File looks like?!
→ Don’t think you’re a “good writer”
→ Feel like your life is "boring"
THIS WILL WORK FOR YOU, EVEN IF YOU…
Because the Swipe File was specifically designed to remove all of those things from ever being a problem for you again. When you subscribe, it’ll be impossible to feel stuck, because this content is as close to done-for-you as it gets.
→ Aren’t a "natural" storyteller
→ Have "nothing to say"
→ Struggle to "stay consistent" with content
"Long story short: YOU NEED THIS if you've ever felt overwhelmed by what to write in your weekly newsletter."
—Alli
"Not having to think of what to send in my newsletter has saved me HOURSSS of time every week - you have no idea how long it took me to think of a topic and how to relate that topic to my industry (an embarrassing amount, that's how long). Having Sara's Swipe File make my content plan FOR me made things so much easier, of course — but having her tips on the specific angles for how I can relate it back to the call to action I want to share is GOLD."
Deciding what to write in your weekly newsletter shouldn't take you HOURS.
Contrary to popular belief, worrying about what to write in your newsletter (and whether or not your readers will like it) actually has no place in your email marketing strategy.
If you've fallen victim to the "my life is lame, no one cares!" trap, you're exactly who I created Swipe File for. With the prompts you're getting each month — and the in-depth examples they come with, AND my support editing your emails — you'll be able to turn ANY boring life moment into a story worth reading.
Swipe File completely removes the overwhelm from your newsletter drafting process AND gives you the writing confidence you need to actually get the newsletter FINISHED and SENT, instead of rotting in your Flodesk drafts.
HOW LONG DOES WRITING YOUR NEWSLETTER TAKE YOU?
NEWSLETTER ACTUALLY WRITING *CAN* BE EASY!
And, no, this isn’t something ChatGPT can do for you, because no matter how much you prompt it, your robot actually isn’t trained to understand your nuanced, niche ideas.
AND HOW NICE WOULD IT BE TO NOT HAVE TO TRAIN THEM NOT TO LIE TO YOU?
Even though using ChatGPT or Claude for content writing sounds like a good use of AI, you know what it’s really like when you rely on the robots for your newsletters, blogs, and captions: it’s you refining, revising, and reprimanding over and over again until they get it “right” except your threshold for “right” decreases line by line as your patience to deal with the robot’s fuck ass responses thins.
frequently asked questions
Every month, I send you a Notion Hub with 5 long-form newsletter topics chosen for you. I describe the topic, share some context about what it is, then I give you several unique angles per topic. All ideas are designed to help you uncover YOUR STORY & write about it, easily.
For every newsletter angle, you get an in-depth "HOW TO WRITE THIS" guide, which includes a description of exactly HOW to use that specific idea, with easy-to-understand examples, and how to tie it back into your content or your call-to-action.
You also get subject lines already written for you, so when you're done writing, just pick one, schedule, and send it!
YES! The Swipe File works for ANYONE, no matter what kind of business you run, who your audience is, what they need, what you’re selling, where you live, the style of your content, how often you post, or what your “typical” content is.
The Swipe File membership is hosted inside Circle, which has a dedicated channel for feedback submissions. You will submit your newsletters for my review via Google Docs, and I will edit / leave comments straight in the draft. You will submit by 8am EST every Friday, and receive your edits by 8pm EST on Mondays. Feedback is given on a first-come, first-served basis, to the first 25 members who submit.
Great question! Each month, you will receive FIVE topics to write about. Then, you will decide which story / tip / lesson / personal info / detail from your life / client story / student win / offer sale you want to connect to that angle.
You will then use my tips and examples (via the "how to write this" guide!) to help you write the actual newsletter.
After that, you’ll choose your subject line, schedule the newsletter, and move on with your day! (Or, submit it for my feedback on the Circle platform, where the membership is hosted, and wait for my comments and edits.)
The part that is ‘done for you’ is the decision of what to write (aka the hardest part!), the strategy behind it, the bulk of the email content outline, and the subject line.
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