EMAIL MARKETING? IN. PRESSURE TO POST ON SOCIAL? OUT.

We're going to go big here in order to grab some attention. 

Forget the tiny squares and 10-second videos.

There's a better way to get more leads, customers, and sales — without feeling pressured to "show up" in a way that doesn't feel comfortable, sustainable, or aligned with the way you want to market your business.

Get The Tea →

2024 is your year to create the newsletter people can't wait to read.

Are you ready to start building relationships with your readers, after promising yourself forEVERRR that you'd *finally* get serious about your email marketing?

Or are you still working on growing your email list, getting new subscribers, and keeping people engaged?

Actually, doesn't matter which — if you're planning on leveraging email marketing to grow your business in 2024, starting a regular newsletter is THE way to do it.

(AND, SPOILER ALERT? KEEPING UP WITH IT IS WAYYY EASIER THAN YOU THINK.)

REGULARLY EMAILING YOUR LIST WILL RESULT IN...

AKA people who genuinely care about what you have to say, look forward to seeing your name in their inbox, and engage with you consistently.

Your loyal readers become your most ready-to-buy audience, because you know them well enough to know exactly what to offer them.

When you know your audience well enough — and you know that they're in love with your content — selling feels way more normal / less like a chore.

Email marketing is a billion-dollar industry.
(And, plus, all the cool kids are doing it...)

The Plan

I'LL TEACH YOU EVERYTHING

From how to create high-converting lead magnets to how to turn your boring ass life (sry) into AWESOME content, we're covering it all.

YOU'LL MASTER EMAIL MARKETING

Using what I teach you, you'll create (or revamp!) your entire email marketing strategy, so you can implement it right away.

YOUR GROWTH WILL BE 🔥🔥🔥

Before the course is even over, you'll be ready to promote your new lead magnet / newsletter & start growing your community!

Here's

LET'S MAKE IT HAPPEN, TOGETHER — LIVE.

The Email Marketing Chapter

With the combination of pre-recorded lessons, 7 weeks of LIVE group learning sessions, and 1:1 support from me, you'll learn how to grow your email list with a lead magnet and opt-in copy, keep subscribers engaged with a bomb welcome sequence, and consistently email your list with a regular newsletter to build better relationships with your community.


HERE'S THE SCHEDULE:

Week One:
Lead Magnets

The first step in growing your email list? Getting people on it. With a killer lead magnet that attracts the type of subscribers you WANT, your growth will be consistent and (almost) effortless.

Enroll Now

Week Two:
Opt-In Copy

No one can sign up for your list if they have no idea what they're signing up for or why it's worth it, though — so we need some bomb opt-in copy to convince them to subscribe.

Teach Me Plz

Week Three:
Welcome Sequences

Make your new subscribers feel right at home with you by sending them an approachable, engaging welcome sequence to give them more context about who you are & what they can expect from your emails.

Sign Up Bestie

Week Four:
Implementation!

Because I want you to be able to create these deliverables as you take the course, we pause halfway through for an implementation week. But don't worry — we still have a call, but this week it's focused on Q+A / working together.

Yes MA'AM

Week Five:
Newsletter Strategy

Dare I say... THE BEST PART? This is when we finally dive into HOW to create, structure, ideate, build, and sustain the art of the weekly newsletter — and how to use our regular ass lives to make it interesting.

HELL YES SAR!

Week Six:
Newsletter Copy

Ok I lied, THISSS is the best part. I'm giving you my entire newsletter storytelling strategy *AND* my best copywriting tips — the PERFECT recipe for a newsletter that your subscribers will OBSESS over.

You in???

Week Seven:
Review / Q+A

We'll put it all together with a final review session, where you can ask me for feedback, clarification, or support. This is our last call all together — but you still get one more 1:1 with me... 👀

Sign Up Now

ARE YOU A SKIMMER? HERE ARE THE SPARKNOTES

EVERYTHING YOU GET

01

FIVE 90-minute calls to learn about every element necessary to grow your email list.

02

TWO 90-minute co-working / Q+A sessions to make sure you're doing everything right.

03

A whole ass dashboard with resources, including very specific how-to setup tutorials.

04

UNLIMITED 1:1 access to me on Slack for the duration of the course & one month after.

05

My secret strategy for telling the best stories in your weekly newsletter (hint: explicit & exclusive, lol).

Enroll Now →

(IT GETS BETTER.)

YOU'LL ALSO GET

A Bomb Community On Slack

Last year, students became clients, IRL friends, and each other's biggest cheerleaders. It was v cute.

AND THIS...

All My BEST Storytelling Tips

I know you're here half bc you already know I'm the queen of email storytelling — but now I'm passing the torch to you.

AAAAAND THIS.

An Easy Framework To Follow

Whether you've sent 100 emails or 0 emails, you'll be able to follow my proven formula for success, easyyyy.

read the
success stories!

ERIN HASN'T EVER MISSED A WEEKLY NEWSLETTER

"This course has the secret sauce you need to feel confident launching ANYTHING."

"Newsletter, welcome sequence, etc. — my brain loves and appreciates how thorough, thoughtful, and clear Sara is with the lessons, organization of the course and examples. It's literally a no brainer. Unless you prefer to struggle."

ok queen!

AMBER COMPLETELY REFRAMED HER EMAIL STRATEGY

"If you want a successful email list, you NEED this course! It totally shaped my email strategy."

"I find myself turning to the lessons on at least a monthly basis. I've seen tons of results, from open rates over 50% on every newsletter, to better opt-in copy that gets me multiple new subscribers a week, to a more aligned and engagement email list."

BRIDGET MASTERED NEWSLETTER COPYWRITING

"I mean, you KNOW Sara doesn't hold back when it comes to education."

"NO ONE COMPARES. I literally had no idea what I was doing when I signed up for this email marketing course, but I loved her newsletters and knew I could learn from her — and that's exactly what happened: I learned how to write stories people care about reading and how to market my business through email. And 1000% YES, I recommend it."

thx gurl!

"You'll finish the course feeling confident in your ability be successful at email marketing for your business — and you will NOT be disappointed."

— Stacy Terry

that's not all!

YOU GET VIDEO TUTORIALS, TOO.

There will be plenty of LIVE education throughout this course, but there are some questions that are better answered via video tutorial; especially if you're just getting started with email marketing!

Get Access Now →

SNEAK PEEK AT WHAT YOU GET...

How To Create A Lead Magnet On Canva


How To Deliver Your Freebie In Flodesk


How To Segment Your Email List


How To Make Your Opt-In Form On Flodesk


How To Create Your Newsletter Template


THE EMAIL MARKETING CHAPTER IS FOR

Service-Based Business Owners


Content Creators + Personal Brands


Founder-Forward Businesses


E-Comm + Mom 'N Pop Shops


& All Aspiring Email Enthusiasts!


Join Now →

Go from hating writing emails to LOVING them.

“I feel so much more confident + EXCITED to create emails that not only sell my offers, but really support my community, using Sara's signature storytelling techniques to find way more interesting, inspiring ways to show up for my audience."

"I was feeling so overwhelmed and uninspired by the email space, but Sara's strategies reminded me that there's so much more to explore, and I can't wait to start writing!”

— XANTHE APPLEYARD

WANT THE SUPPORT XANTHE GOT?

All students *also* get a free 60-minute call w/ me.

You've got unlimited access to me throughout the entire course AND for the month after — but having a 60-minute strategy call at the end is a GAME. CHANGER. for making sure you really feel 100% confident with everything you create so you'll *actually* implement it.

Unlock This Bonus →

Have a killer lead magnet that perfectly aligns your audience's needs with your offerings, so you get the right people on your list.

Know how to write the best opt-in copy so you can ensure people will actually sign up for your email list.

Be able to write a welcome sequence that your readers don't automatically move to their "trash" folder.

Feel 100% confident in your systems for creating newsletters that people look forward to each week.

NEVER, EVER say "I don't know what to write about, my life is boring" again.

Make a zillion dollars from email marketing alone (probably).

Enroll Now →

want more student reviews?

"If you want to send a consistent newsletter, write better content, and grow a community — this is your sign!"

"I’ve take a few good courses, but Sara's has a plethora of knowledge and nuggets that I was able to take action with, and I felt like I was held accountable.

This course is 100% worth it! It's jam-packed with information that you can actually implement. Sara is so knowledgable in copywriting that's conversational -- and her personality is just freaking hilarious (and real)! I loved learning more about storytelling, workflows, and easier ways to create + market my freebie/newsletter."

— KARLI

"This course was easy to follow and engage with, and the material was presented in an actionable way. I also really liked the live component because it encouraged me to show up (sometimes with courses that aren't live, I'll put them on the backburner).

It made me consistent with my newsletter and WAY improved my entire email strategy; I can't recommend it enough."

— AMBER

"This course gave me the knowledge and confidence I needed to GO FOR IT." 

"I created and debuted my email newsletter right after the course, and my first opt-in shortly after. (And I've created multiple opt-ins on a whim since, because I know the strategy and steps that go into getting one up and running.)

I'm of the mindset that time is money, and the course saved me hours and hours I would have spent trying to figure it all out by myself."

— NICOLE

UNLIMITED ACCESS TO SUPPORT FROM ME DURING THE COURSE

HAVE EVERYTHING YOU NEED TO GET STARTED BY THE END

GET REAL-TIME FEEDBACK ON THE THINGS YOU CREATE

USE THE PROVEN STRATEGIES THAT MAKE ME REAL $$$

"You should enroll before Sara starts charging what her courses are ACTUALLY worth, which is DOUBLE."

— Nicole Burdick

I've been sending a weekly newsletter (every single week, without missing a week!) for more than three YEARS straight, and to be honest, I don't do much else when it comes to marketing my business. 

& because I want you to have a marketing channel that YOU feel 100% confident in, too, I'm teaching you every single thing I know about how to build and sustain a thriving email list.

Join Me Live →

This program includes everything you need to do that thing

Your email subscribers are your most loyal, ready-to-buy audience...
IF you keep them interested. 

Every business owner knows how valuable email marketing is — because, let's be real, us marketers never shut up about it. But what no one tells you is HOW to keep your email marketing success GOING; how to get your subscribers to STAY interested. That's what this course is about.

Wondering exactly WHY email marketing is so beneficial?

The opportunity for growth is WILD—my list grew by thousands (!!!) of subscribers in a matter of months when I started emailing consistently.

Experts say the number of email users is going to reach 4.3 billion this year. (Like... ??? Ur gonna let that go to waste?! Not on my watch, bestie.)

Email allows for targeted, personalized communication with your ideal audience.

(Especially if you use a really awesome lead magnet or fomo-inducing newsletter to motivate people to subscribe.)

Analytics are wicked easy to track, making it wicked easy for you to gauge the actual engagement of your audience (and specific users in your audience!)

Enroll Now →

This      for you if you:

is

WANT DRASTIC SUBSCRIBER GROWTH

HAVE AN EMAIL LIST OR WANNA BUILD ONE

LOVE A SIDE OF ACCOUNTABILITY IN COURSES

It's probably        for you if you:

not

DON'T LOVE LIVE COURSES

HAVE NO INTEREST IN SUBSCRIBER GROWTH 

AREN'T AN EMAIL MARKETING GIRLIE 💅🏼

QUESTIONS?

What is the format of this course? 


I'll be teaching almost the entire thing live! Aside from a few pre-recorded modules to help you learn the basics, every lesson will be taught live on a 60-minute call, with an optional 30-minute Q&A session after. 90 minutes total.

The course is 7 weeks long, with a one-week break in between to give you time to implement what you've learned. (3 weeks of lessons, one week break—with an option to join a live co-working call with me, another 3 weeks of lessons.)


What does the time commitment look like for students?


In addition to our weekly lesson, you'll also have homework to complete—but it's up to you how much time you spend on it. (All homework is optional, but suggested.)

Is the entire course live, or is there any pre-recorded content?


The majority of the course is live, yes! However, there will be a few pre-recorded tutorial lessons about email marketing basics, such as: how to set up a workflow, how to segment your list, how to deliver a lead magnet, how to create opt-in forms, and many more. 

Will the live sessions be recorded so I can watch them later?


Yes, of course! Every live lesson will be recorded and immediately shared with you after the fact so you can rewatch it—and these videos will never expire; they'll live forever in a Google Drive folder for you to watch again & again & again if your heart desires.


Do I get any 1:1 support from you?



Yes, you do! You'll get one-on-one access to me via Slack, so you can ask me questions throughout the course at any time — I'm just one audio message away. ;)

You will also get a FREE one-on-one strategy call with me, during what would be the "8th" week of the course. Although the live lessons are 7 weeks long, that 8th (and likely 9th) week together will be spent doing my 1:1 calls with you. It is your responsibility to schedule your call with the provided link for week 8 or 9 to unlock this call.

When does the course start, & which day/time are we meeting each week?



The course begins January 17, 2024. Calls will be held on Wednesday afternoons at 3pm EST (unless the majority of the group finds a time that works better for everyone, then we'll make a switch).

ALL calls are always recorded, though, so even if you can't make it live, you can watch the replay & follow up with me on Slack if you have any questions! (This is why I offer 1:1 support, too.)

2036.67%

My growth from my first newsletter to my 52nd.

0

Dissatisfied students from last year's session.

110K+

Investment, to possibly earn 6 figures. 👀

Words of email copy I've written in my career so far.

$900

Email marketing is the most powerful marketing tool you have. Use it.

Email marketing (alone!) earned me over $100,000 in 2023. And I'm teaching you EXACTLY how I made that happen, without holding a single thing back. You want in, or what?

Join Me Live →